OpenAI launches ChatGPT Go in India at affordable prices to target expansion of user-base. Good enough to impress Indian public? Time will tell.
OpenAI has introduced a new subscription plan specifically for India by the name of ChatGPT Go, which will cost ₹399 a month. This makes it the company's cheapest ChatGPT offering so far, with the specific aim of targeting the expanding number of Indian users looking for improved AI access at an affordable price.
ChatGPT Go provides users with 10 times the message capacity, image generation, and file upload limits compared to the free version. It also offers twice the memory length for more personalized and context-aware responses. Powered by OpenAI’s latest GPT-5 model, ChatGPT Go supports advanced data analysis tools such as Python, improved support for Indic languages, and faster response times.
One of ChatGPT Go's key features is its compatibility with India's Unified Payments Interface (UPI), enabling users to subscribe and pay hassle-free using one of India's most widely used digital payment modes. This integration of UPI is a first by any ChatGPT subscription anywhere in the world, enabling greater access for millions of Indians who prefer to use UPI payments instead of credit or debit cards.
ChatGPT Go is a middle-range option that sits between the free basic offering and the more expensive ChatGPT Plus plan, which is priced at ₹1,999 per month. It is intended for users who use it daily, such as students, content creators, and professionals, and who need more sophisticated features than the free version without the top capacity or priority features of the Plus and Pro plans. On the higher end, ChatGPT Pro is offered for ₹19,900 per month, aimed at businesses and individuals requiring comprehensive customization and scalability.
OpenAI’s Vice-President and Head of ChatGPT, Nick Turley, highlighted that the Indian market has become OpenAI’s second-largest user base globally, with rapid growth expected to continue. The company tailored ChatGPT Go specifically for the Indian audience, responding to long-standing demand for a more affordable paid subscription.
OpenAI CEO Sam Altman has asserted India's strategic significance by collaborating with government representatives on developing an AI ecosystem that is local and local-friendly. Precedently in 2025, OpenAI made a pledge to local data storage for Indian consumers, further establishing its presence in the country.
Through the introduction of ChatGPT Go, OpenAI seeks to democratize access to sophisticated AI technologies to millions in India, placing robust machine learning capacities within affordable reach to price-conscious customers while spurring AI adoption among education, professional, and creative activities.
In summary, the ChatGPT Go subscription plan at ₹399 monthly offers expanded GPT-5 powered AI features with UPI payment ease, marking OpenAI’s targeted expansion move to deepen engagement in the vibrant and quickly growing Indian market.
