The new meme wave sweeping across Indian social media platforms is centered on a most unlikely topic — the Vishal Mega Mart security guard position. It began as a recruitment notice by the retail store chain but has surprisingly become a full-blown internet trend with memes, reels, and jokes depicting the position as India’s most sought-after and competitive job opportunity.
How Did the Meme Trend Begin
The trend was triggered when Vishal Mega Mart, a large Indian retail chain with more than 645 stores, initiated a large-scale recruitment drive for security guards. The job advertisements went viral on X (formerly Twitter) and Instagram, leading to an outburst of satire and satirical interpretations of India’s tight and competitive employment market.
The hiring drive, which was an exam allegedly testing Current Affairs, English, and regional language, soon gained meme momentum. People sarcastically described the recruitment process as tougher than India’s top exams, like UPSC or IIT-JEE.
“Ek hi sapna – Vishal Mega Mart security guard”
As memes swamped the web, the terms “Ek hi sapna – Vishal Mega Mart security guard” and “Vishal Mega Mart chowkidar first attempt fail” were turned into catchphrases, taking the job to an exaggerated level.
Adding to the hilarity, memes and AI-generated content started showing celebrities like Virat Kohli wearing security guard uniforms. Posts such as “Reason behind Virat Kohli’s retirement: Vishal Mega Mart security guard bharti 2025” and “Now it’s Yug working as Vishal Mega Mart security guard” became viral hits, emphasizing how the internet latched onto the absurdity.
What’s the Reality Behind the Meme?
Though humorous, the memes also underscore some deep-seated issues. India’s burgeoning youth population has limited availability of formal job opportunities, and the cutthroat competition for even entry-level positions is reflective of the disillusionment many young Indians experience.
The meme wave is not a joke; it’s a satirical observation of how individuals are holding on to any sort of job security, even in roles that were once ignored. The perceived prestige and preparation surrounding the security guard position indicates the underlying fears of being unemployed and the pressure to crack any type of job, irrespective of salary scale or designation.
Job Details: What Does Vishal Mega Mart Actually Offer?
The Vishal Mega Mart security guard position, as per uploads from job site platforms such as AmbitionBox and Glassdoor, has a salary of Rs 9,000 to Rs 25,000 depending on rank and experience:
Freshers: Rs 9,000 to Rs 12,000
Experienced guards: Rs 13,000 to Rs 18,000
Supervisors: Rs 19,000 to Rs 25,000
Other perks are medical insurance, provident fund, staff discounts, and other benefits.
Applicants with shooting training, martial arts experience, or previous security work were prioritized. The process is said to consist of a written exam, physical exam, and medical checkup — all of which fueled meme makers’ imaginations.
Coaching Centres and “Bharti Prep”
The internet went one step further by fantasizing about dummy coaching centers for the Vishal Mega Mart security guard tests. Social media photos displayed spoof posters with words “Chowkidar Selection Academy – 100% Success Rate,” mock training clips, and students studying as if it were a UPSC exam.
These mock arrangements capture a travesty of India’s education system where coaching centers thrive on the aspiration of government employment. It’s a satirical commentary on how even private security sector jobs are now considered elite in an economy with restricted formal job expansion.
The Cultural Impact of the Meme Trend
This meme culture is not unique; it is riding the wave of youth sentiment, frustration about jobs, and the phenomenon of online satire in new India. The memes are humorous, creative, but fundamentally linked to actual economic realities, especially among Tier-II and Tier-III cities, where the jobs are regarded as an upgrade for most families.
Vishal mega Mart guard supremacy pic.twitter.com/w5A03vCmdY
— 𝘼𝘿𝙄𝙏𝙔𝘼 𝙅𝙃𝘼 (@adityaverse_) May 16, 2025
With God's grace I secured AIR – 2 in Vishal Mega Mart Security Guard Exams 🥹😭🤌🏻🧿♥️ pic.twitter.com/AYIb9BaUBM
— अkhil✨ (@bas_kar_oyee) May 17, 2025
Vishal Mega Mart main security guard ki job ke liye aapne certificates dekha te huye : pic.twitter.com/QLROwkJqQg
— gogi bhai (@justedit4u) May 17, 2025
This is also reflecting how social media humor is currently utilized to voice civic and economic grievances, similar to the role played by political satire in contemporary democracies.
A Reflection of India’s Employment Crisis?
The essence of this viral phenomenon is the stark reality — job shortage. With lakhs of graduates and diplomas languishing without a job, the concept of “dream job” is reimagined. It may be the railway exams, police recruitment process, or private security recruitment, but the aspirants end up investing months or years of hard work for even the slightest chance.
The Vishal Mega Mart meme wave is not merely about humor — it’s about laughing at pain. It represents how Gen Z and millennials deal with systemic problems through creativity and internet culture.
The “Vishal Mega Mart security guard” meme trend is a classic combination of humor and social commentary. From a genuine job recruitment drive, the internet soon turned it into a satirical movement, representative of the plight of India’s jobs crisis. Users took a simple job advert and turned it into a national debate on dreams, satire, and the realities of job hunting in new India through memes, reels, and AI content.
