Pop sensation Taylor Swift once again showcased her marketing acumen by teasing lyrics on April 8, coinciding with the day of the eclipse, just moments before the celestial phenomenon occurred across North America. As spectators marveled at the rare solar event, Swift provided fans with a sneak peek of what to expect from her upcoming album, set to release on April 19. The unveiling of these lyrics sent her devoted fanbase, known as Swifties, into a frenzy of anticipation for her eleventh studio album.
Taking to her Instagram Story, Swift shared a link for fans to preorder her album and posted a video featuring a typewriter typing out what seemed to be lyrics. “Crowd goes wild at her fingertips/Half moonshine, Full eclipse,” the typewriter conveyed.
Swifties immediately turned their attention to the singer, lauding her “iconic” marketing tactics. One fan on X (formerly Twitter) exclaimed, “Mother set this eclipse upp OMGG,” while another appreciated Swift’s thoughtful gesture, remarking, “Her teasing these lyrics on the day of the eclipse.”
Praise poured in from fans, hailing Swift as the “marketing Queen” or “marketing genius.” In a lighthearted tone, one fan humorously wrote, “She organized the entire eclipse just so she could tease these lyrics. Her power!”
Another fan, overwhelmed with emotion, expressed, “And the fact that today is an eclipse day AND 11 days before TTPD. April 19 is such a perfect day for so many reasons, this is a new one we go on and on about her planning, but how is the universe always on her side.”
The album, titled “The Tortured Poets Department,” is set to be released on April 19. Swift has unveiled four different variants for her 2024 record.