Tata Motors, India’s leading automotive brand, today commenced the celebration of its brand, Tiago achieving the 400,000 sales mark with a signature roll-out from its home ground, the Sanand facility in Gujarat. The Company has launched the #Tiago4ever campaign to celebrate with its employees and customers across all Tata Motors offices, plants, and customer touch points.
Launched in 2016, under the Impact design philosophy, the Tiago has redefined the hatch segment with its sporty design, superior drivability, and best-in-class safety features and as a testament to its superior offering, in the first year of its launch, it bagged over 30 prestigious awards. Over the years, Tata Motors has constantly kept the Tiago family refreshed with various technological interventions. Today, the Tata Tiago, with its BS-6 compliant engine is an important part of the Company’s New Forever Range and is being offered in 2 Avatars – Tiago and Tiago NRG and offers 14 variants.
Tiago commands a market share of 19% in its segment. The car is available in two fuel options – 1.2-litre Revotron Petrol and recently launched iCNG. The Tata Tiago comes with a 4 Star Global NCAP Safety rating & boasts of best-in-class safety features like Dual Air Bags, Anti-lock Braking System (ABS) with Corner Stability Control (CSC) & Electronic Brake force Distribution, Rear Parking Assist, and much more. The innovative and advanced iCNG technology in particular, with its segment-first features like Direct CNG Start, Single ECU, and many more such features, has been appreciated by the customers and has helped in making Tiago the preferred car in its segment. Furthermore, the Tiago NRG in its muscular and rugged form was launched in August 2021 and has managed to captivate the minds of prospective customers who prefer a car with sturdy and SUV looks.