Washington [US], March 9 (ANI): Depending on the topic, people’s attitudes can change frequently or last a lifetime. New research drove by Association for Psychological Science reveals that attitudes based on feelings and emotions can also stand the test of time.
Past studies have demonstrated that opinions based on hard facts and data can remain constant over time, but new research published in the journal Psychological Science reveals that attitudes based on feelings and emotions can also stand the test of time. This research has implications for both predicting whose attitudes are fixed versus fleeting and how to nudge people to form more long-lasting opinions.
“We have known that encouraging people to think carefully and rationally can produce attitudes that change less in the future,” said Matthew Rocklage, a researcher with the University of Massachusetts, Boston, and co-lead author on the paper. “Our research, however, shows that opinions based on people’s emotional reactions can be particularly long-lasting as well.”
As part of their study, the researchers asked more than 1,000 people to what extent they believed attitudes based on feelings or emotional reactions were more stable over time than those based on thinking and rational analysis. Only 15 per cent expressed any belief that attitudes based on emotion would be more stable over time.
To test the role that emotion plays in forming long-lasting attitudes, the researchers conducted seven independent studies involving more than 20,000 participants in a variety of real-world situations.
The first survey, which was conducted the day after Christmas, measured feelings about recently received gifts. The timing of this survey allowed the researchers to measure real-world reactions to a relatively newly formed attitude.
The participants were given a list of adjectives to describe their attitudes toward their gifts. Adjectives like “worthwhile” were associated with a practical reaction to the gift, whereas words like “delightful” were more strongly associated with an emotional reaction.
One month later, the participants completed a follow-up survey to test the endurance of their opinions. The results showed that the stronger the initial positive emotional reaction, the more likely that opinion remained fixed one month later.
The researchers conducted similar tests using virtually the same procedure but involving other scenarios, such as how much the participants supported consumer brands over time and how favorable their online restaurant reviews were between visits.
In the final test, participants read one of two messages about a fictitious aquatic animal. One message contained encyclopedic facts about the animal (low-emotion condition). The other message was about a swimmer’s underwater interaction with the animal (high-emotion condition). The participants in the high-emotion condition showed significantly less change in their attitude across time.
“Emotionality is an unappreciated predictor of long-lasting attitudes,” said Andrew Luttrell, a researcher at Ball State University and the other lead author on the paper. “These findings are important for understanding why some opinions are so difficult to change as well as how to create opinions that stick.” (ANI)
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FANS IN AWE OF TAAPSEE’S PHYSICAL TRANSFORMATION
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On Sunday, Taapsee on her Instagram shared a picture in which she is seen standing in a field with her well-toned back muscles visible in the photograph. “Bhaut sar pe chada rakha hai ise, kisi ki nhi sunti par khud ki sunti hai ….bahut badi baat hai.#TheCalmBeforeTheStorm,” she captioned the post.
The throwback picture appears to be taken during her training session for the upcoming film ‘Rashmi Rocket’, which revolves around the life of an athlete from Gujarat. Netizens have heaped praises on Taapsee for her “amazing” physical transformation for the role. “Mind-blowing transformation,” a fan commented. “Meri sun, body banwa de yaar,” actor and Taapsee’s close friend Abhilash Thapliyal quipped.
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Hailey slammed the critics in an interview with singer Demi Lovato on the latter’s ‘4D’ podcast this week, according to Page Six. She lashed out at the ongoing rumours and addressed what she called a persistent narrative about them as a couple. “There are so many narratives that float around about me, about him, about us together. Like, ‘Justin is not nice to her and mistreats her’ and I’m just like… it’s so far from the truth and it’s the complete and utter opposite,” the model told Demi.
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Sharing his excitement about IPL, Varun said, “Cricket is the sport we all live for. As a kid who has grown up in 90s India, we breathe, live the sport. It’s such an exciting opportunity for me to do this. My live commentary is bound to be full of heart because I will speak to the audience as a fellow cricket buff. Varun, who is best known for his comedy roles in films said he will also try to add a dash of humour to his hosting skills.”
“This is not a role so a lot of the humour will be impromptu. There will be no script either. This is one of the first times that people will get a glimpse into who I am in my drawing-room on a match day. I am so thrilled to be doing this and can’t wait for this to start,” he added. The IPL 2021 season resumed yesterday with Chennai Super Kings (CSK) and Mumbai Indians locking horns against each other in the UAE.
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According To Fox News, representatives for SpaceX’s first privately chartered flight revealed on Friday about Cruise’s call. The conversation, between the actor and the space tourists, like the entire three-day flight, was private and hence no details were released. “Maverick, you can be our wingman anytime,” read the announcement from the flight’s Twitter feed.
Cruise has starred as Navy pilot Pete ‘Maverick’ Mitchell in the 1986 film ‘Top Gun’. A sequel for the superhit movie will be coming out next year.
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On Sunday, Big B treated his fans with a picture, wherein he can be seen recreating ‘Jumma Chumma’ hook step on the sets of TV show ‘Kaun Banega Crorepati’. “ Yeeaaah !! Jumma Chumma on set KBC .. been a while,” he wrote on Instagram.
Big B’s post has garnered several praises. Actor Ranveer Singh commented, “Arre Oh Tigerrrr, meri JAANEMANNNNNN.”
“You are absolutely amazing! We are still trying to figure how to cross the height of the bar you set decades ago and you keep raising it again and again.
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On Sunday, Aishwarya took to Instagram and uploaded the film’s poster, revealing that the cast and crew have complete the shoot of the upcoming project. “Filming complete. PS-1. Summer 2022,” the poster read. For the unversed, based on the Tamil literary novel of the same name, ‘Ponniyin Selvan’ is directed by Mani Ratnam.
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