The ICC unveiled the official anthem for the upcoming T20 World Cup titled ‘Out of this World’, a collaborative effort featuring Grammy award-winning artist Sean Paul and Soca sensation Kes. The release of this anthem, just a month ahead of the tournament, serves as a vibrant prelude to the cricket spectacle set to unfold. With 20 international teams gearing up to compete in 55 matches across the picturesque landscapes of the West Indies and the USA from June 1 to June 29, anticipation is palpable.
Debuting in Antigua alongside a visually captivating music video, the anthem boasts appearances by luminaries such as Usain Bolt and cricket icons Chris Gayle and Shivnarine Chanderpaul. The video encapsulates the fervour and camaraderie synonymous with cricket, offering fans a glimpse into the electrifying atmosphere they can expect at the matches.
In a bid to further engage enthusiasts, fans are encouraged to interpret the signature “knock it out of this world” dance step showcased in the video. Sean Paul expressed his eagerness for fans worldwide to partake in this celebration, underlining the unifying power of both music and cricket. Kes echoed this sentiment, underscoring the anthem’s embodiment of Caribbean pride and the cultural significance of cricket.
Claire Furlong, ICC’s general manager of marketing and communications, emphasized the anthem’s pivotal role in setting the stage for the tournament, envisioning a global celebration of cricket’s dynamism and unity resonating across stadiums and digital platforms alike.