Celebrating a decade of ISL: Indian football’s resilience and growth

The Indian Super League (ISL) is set to kick off its landmark 10th season on September 21st. FSDL has unveiled this season’s campaigns that seek to celebrate the growth of Indian football in the past decade.
The national campaign, ‘Celebrating 10 years of the Indian Super League’, uses the metaphor of a ball that’s growing in size as it rolls & bounces through the country, to signify the growth of Indian Football. A young boy chases the football with enthusiasm as fans join him in the journey, symbolizing the growing interest of young India in choosing football as their preferred sport. The Indian Super League (ISL) has had a game-changing impact on Indian football, making it a sport that is played and followed all over the country, not just in the traditional centres of football. On the 10th-year campaign, an ISL spokesperson said, “ISL has been a stronger supporter of growing football across the country and the campaign for ISL Season 10 is a reflection of that.
Fans across the country have taken to the league and are the bedrock of the success of the league and the teams. The focus has always been about going deep into the hinterlands of India, and encouraging the adoption of football as young as 5 years, through the partnership with Reliance Foundation.” The Indian Super League (ISL) is a shining example of how football can unite a nation and inspire a generation to fall in love with the beautiful game. The campaign tries to capture this impact in its multiple versions. The Kolkata films featuring Mohun Bagan Super Giant ‘Mon Amar Sobuj Maroon Bole’ and East Bengal Football Club ‘Jwolbe Buke Moshal Abar’ pay tribute to the unwavering spirit and die-hard loyalty of the fans of the two legacy clubs with a rich history that makes their rivalry one of the most cherished and historic ones in the sporting universe. The MBSG promo pays homage to the iconic boatman from the Mohun Bagan Super Giants logo, celebrating the team’s resilience in the face of adversity. The EBFC promo, on the other hand, features the burning torch from the EB logo, representing the passion that burns within their fans. Both campaigns highlight the love and support of Bengal fans for their teams.
The campaigns also highlight how the fans have always supported the team, regardless of the results, and how the team has mounted many memorable comebacks over the years. The tenth season of the ISL kicks off with Kerala Blasters hosting former champions Bengaluru FC at the Jawaharlal Nehru Stadium in Kochi on September 21, 2023.