The current global situation has changed many things drastically. One of the major changes with the outbreak of coronavirus is the impact on the job industry followed by an increase in the unemployment rate. This has largely pushed people to learn new skills to adjust and adapt to the ‘new normal’. Sign up to these online upskilling platforms to enhance your careers.
UpGrad: UpGrad is an online platform that offers educational services. UpGrad’s range of programs consists of digital marketing, product management, entrepreneurship, data analytics, data-driven management, and digital technology management. It offers industry insights and student support services. Whether you’re an amateur or a professional, data science courses with UpGrad will equip you with the practical and theoretical knowledge required in order to become a successful data scientist. Professionals can get a chance to study open-source tools and libraries, Python, databases, SQL, data visualisation, data analysis and machine learning.
BridgeLabz: BridgeLabz was set up to bridge the impending skill-gap amongst the existing talent pool of Indian engineers by making them job-ready through experiential learning and focused mentorship. Through its ‘Maker Program’, the company hires engineers from top institutes and provides them with hands-on training in industry-specific skills, as per the needs of its various partner companies. BridgeLabz, India’s largest IP-driven incubation lab has recently launched BLUE (BridgeLabz Lateral Upskilling and Enhancement) program which aims to refine the tech skills of the employees at the behest of their organization. The concept is a step forward in ensuring the employability and growth of the engineering workforce amidst the global economic slowdown.
Imarticus Learning: Imarticus Learning is India’s leading professional education firm which is famed for its industryfirst approach to bridging the gap between employment and academia. Working in alliance with world-renowned organizations and industry experts, the institute offers their learners professional certifications and job placement opportunities that sculpt the workforce of the future. Their mission is to upgrade the quality of human skill capital so as to meet current and emerging employment demands. Imarticus Learning is highly reputed for their unique teaching methodology, which includes immersive live lectures (both classroom and online), peer-to-peer discussions, industry-oriented seminars and guest lectures, rigorous training exercises and projects, soft skill improvement sessions, mentorship by industry experts and much more.
Simplilearn: Simplilearn is the world’s leading certification training provider. This platform provides online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where technologies and best practices are changing rapidly and demand for qualified candidates significantly exceeds supply.
Udacity: Udacity is a global lifelong learning platform connecting education to jobs and providing students with skills to advance careers. Udacity Nanodegree programs provide credentials earned through a series of online courses and projects in an array of subjects from self-driving cars and AI to data science and digital marketing.
Coursera: Coursera is an online learning platform that offers massive open online courses (MOOC), specializations, and degrees. Coursera works with universities and other organizations to offer online courses, specializations, and degrees in a variety of subjects, such as engineering, data science, machine learning, mathematics, business, computer science, digital marketing, humanities, medicine, biology, social sciences, and others.
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Rephrased Content: How much is this acceptable in professional writing.
Rephrasing is the technique of rewriting a text in a new way while maintaining the original meaning. The majority of people misinterpret rephrasing and believe it merely entails rewording or rephrasing the language. Rephrasing includes modifying the sequence of words in the text, whereas rewording is a simple procedure of replacing terms with synonyms. Rephrasing in an academic environment refers to expressing someone else’s ideas or work in your own words in an essay paper.
In simple terms, paraphrasing or rephrasing is the process of putting a concept or piece of information into your own words. This method is commonly used to demonstrate your ability to present the same material in your own words, demonstrating your comprehension.
- According to Wikipedia, paraphrasing is the repetition of a text using other terms while maintaining its original meaning.
- The Oxford Dictionary defines paraphrasing as “changing the sentence formation of a remark published by someone else.”
When reading a novel, book, article, or report with a complicated sentence structure, it can be difficult to understand or take a long time to grasp the gist of the source. As a result, paraphrasing is necessary to transform a complex sentence into a simpler one. It makes it easier for the average reader to comprehend.
When paraphrasing, the writer researches by reading a variety of sources and texts that have similar messages. They read them, set them aside, and then compose their article or academic paper without consulting the reference texts they had previously read. One inserts their own words, message, or concept from many sources and literature.
Rephrased Content in Professional Writing
Plagiarism is a severe threat to your writing plan. It raises your chances of falling behind in the rankings race. Your aim is to stand out among the hundreds of thousands, if not millions, of other sellers and product promoters. Paraphrasing is a technique that writers can use to avoid plagiarizing content in their text without committing plagiarism. Using rephrased content is not illegal at all, but you need to show ethics by not copying its core. You just can extract an idea from the content & then put it in your own word & writing style.
For using paraphrased content, you must be careful of the following aspects: the meaning is the same in both cases. The majority of the wording has been altered. The sentences have been restructured extensively. The data is backed up with references. These are a few points that can save you from plagiarizing & slide you into a safer zone of paraphrased content.
Blogging is a popular way for professional writers to advertise their company ideas. You won’t go through this unless you develop original content that isn’t plagiarized. People are intelligent enough to recognize the original, and by doing so, you risk jeopardizing your credibility. Similarly, your competitor may file a lawsuit accusing you of stealing. Therefore, if you want to build your consumer base or produce leads, you’ll need original content.
As a result, a sentence changer spares you from these issues by completely paraphrasing your information.
When creating a blog, a paraphrasing tool saves your time and work. You can put the time and effort you put into writing a plagiarism-free blog toward creating more material. A paraphrasing tool completes the paraphrasing process in a matter of seconds. Due to the easy accessibility of sentence changes, you no longer need to invest time or physical effort in rephrasing online
It takes time to get to the bottom of the theme of improved expression. Writing a single unique blog can take several hours. However, you may utilize the tool to rephrase numerous pieces of material in a significantly shorter amount of time.
It is also best to adjust the writing structure and the text, delete unneeded portions and simplify the language to avoid plagiarism. If the writer uses the author’s direct quotation, they must use quotation marks and include a proper in-text citation with a page number; otherwise, plagiarism checkers, whether unpaid or paid, will flag it as duplicated content.
Many online plagiarism remover and paraphrasing tools are available based on complex algorithms that deliver high-quality content rephrasing to its consumers. These online paraphrase tools don’t just replace a few words with synonyms; it aims to provide you with a newer version of an existing article that includes a thorough restatement.
Sometimes, users are not required to register or pay anything to utilize an online plagiarism checker. Its automated algorithms handle everything without the need for human intervention. So, after rewriting your content must pass your article through a plagiarism test.
Rephrasing content is a clever choice because it provides adequate proof to back the views and ideas. It is an essential component of professional writing, and research has shown that paraphrasing aids in acquiring new subjects. By combining numerous topic ideas into a single cohesive article, paraphrasing is also an excellent method for avoiding plagiarism. For professional writing in general, paraphrasing is a highly respected choice.
You can reap the benefits of content writing if and only if you improve your skills and use tools such as the rewrite tool. To get listed on top pages and generate leads as a content writer, you must develop interesting, plagiarism-free, SEO-optimized content.
By creating SEO-friendly, entertaining, and plagiarism-free blogs and reviews, you can realize your aim of reaching the pinnacle of your online business. A paraphrasing tool can be helpful in this situation.
Strengthen your Ivy League admission preparation with research papers
One common factor that we have noted in the resumes of students admitted to the Ivy Leagues and other top colleges is the prevalence of research work while still in high school.
In this article, we explain how and why exposure to research helps students and the key steps in planning and writing high-quality research papers. There are three main reasons, as to why research papers help students stand out. A high-quality research paper shows that you have the energy and the initiative to go beyond what is taught in the class and apply it to real-life problems.
It shows that your interest in the subject extends beyond the questions provided at the end of the chapter. Secondly, you learn the discipline of not rushing intuitively to the likely answer, instead of using a deliberate process in which you are guided by the data. Lastly, in working with a skilled professor or mentor you learn how to organise your thoughts better, ask the right questions and try to answer those questions in the best way possible subject to the constraints. A good work product provides an insight into your mind, thought process and way of working.
The following steps apply to high school students that want to learn more and differentiate themselves by conducting research and documenting it with a research paper.
DECIDE YOUR SUBJECT
The first question a student needs to answer is, “What is your favourite subject ?”. Do you like reading books and news related to that subject?
If for example, your favourite subject is economics, do you like to read the business newspaper, about the budget or interest rate changes? Are you able to relate what you have read in your textbooks with what you observe in the newspaper?
If your favourite subject is Physics, do you like to participate in science fairs or Olympiads in your school or city? Do you enjoy reading books by eminent Physicists? Do you like making science projects or designing models?
FIND THE RIGHT MENTOR
Once you know your subject, the next step is to find a strong mentor with experience in that field. You can find good mentors from an industry background or academia. For conducting research, it is advisable to have a mentor from academia as they are used to thinking broadly and spending time on framing the right question. Mentors with an industry background are generally better if you are trying to learn a specific activity or skill pertaining to their area.
Literature Review – Examine existing research papers in your subject
A crucial step in the research is to evaluate existing materials and recent developments in your subject. You need to know; a) the important topics that researchers are working on and b) what tools, statistical methods and data collection techniques are used. This is where a good mentor can share their work and help you understand the recent developments in that field.
UNDERSTAND YOUR CONSTRAINTS
Before you embark on a project, you need to understand what you can and cannot do. The time and resources available to, and the expectations from, a doctoral student is different, than those from an undergraduate student.
It is important to understand: i) the available time frame and ii) the available resources before you launch. For example, if you have access to a laboratory where you can test samples or conduct experiments, your data collection will be markedly different from someone who is conducting similar research based on a literature review. Understanding the constraints also helps the student decide whether to pursue Primary or Secondary Research.
CHOOSE YOUR TOPIC
By now you should be ready to choose your topic. The topic can be based on: a) recent events or research, b) your vision or imagination or c) literature review. You should have an idea of your constraints (available time and resources) available to you in your pursuit. At this stage, you should discuss your research plan with your mentor and finalise the topic.
FRAME THE RIGHT ‘QUESTION’
The number 42 is, in The Hitchhiker’s Guide to the Galaxy by Douglas Adams, the “Answer to the Ultimate Question of Life, the Universe, and Everything,” calculated by an enormous supercomputer named Deep Thought over 7.5 million years. Unfortunately, no one knows what the question is. Thus, to calculate the Ultimate Question, a special computer the size of a small planet was built from organic components and named “Earth”.
In real life, not asking the right question does not always lead to a dramatic answer like 42. However, it always leads to a significant waste of time and effort. Therefore, its important to take time and carefully frame your question or hypothesis.
ANSWER THE ‘QUESTION’
With a well-designed framework and research plan in place, you are finally ready for the races. You can start collecting the data and use it to answer your question(s). Despite all the planning and effort, you will still find new issues and problems. You may be able to overcome some of these yourselves and should consult with your mentor on the ones you find insurmountable.
A high-quality research paper provides an insight into your thought process and work ethic. The experience of learning your favourite subject beyond the textbooks while working with an accomplished mentor is an enriching and valuable life lesson.
The writer is the Chief Executive and Co-founder of Scholarly.
HOW PRACTICAL IS DIGITISATION IN GOVT-RUN SCHOOLS GIVEN THE CHALLENGES AROUND DEVICES?
In the past few years, the government has taken various initiatives to promote digital learning under the National Mission on Education through Information and Communication Technology (NMEICT). eBasta is an initiative that offers a framework to make school books accessible in digital form as e-books to be read and used on tablets and laptops. Further, a few other initiatives include SWAYAM, SWAYAM Prabha, National Digital Library (NDL), Spoken Tutorial, Free and Open Source Software for Education (FOSSEE), Virtual Lab, E-Yantra, and Massive Open Online Courses (MOOCs). Through the Digital India initiative, plans are afoot to connect various distant areas with high-speed Internet networks.
There are, however, challenges that exist when it comes to the initiation of complete digitisation, especially in government-run schools.
THE NEED FOR DIGITAL EQUIPMENT
Providing digital equipment is considered paramount in determining a digital school. Computers, television screens of a minimum size of 32 inches, LCD projectors, Android computer stick, screen-mirroring dongles, tablets and teachers’ phones remain some of the prerequisites for promoting digitisation. The list of specified equipment is quite vast, it does not allow for consistency in the equipment required across digital schools. For instance, even if one classroom has any of the specified equipment, it is often considered sufficient for the entire school to be termed as digital. This should not be the case if holistic learning of students remains the aim for promoting digitisation. Further, the number of students who will use each digital equipment is also not taken into consideration.
TECH-SAVVY TEACHERS ARE A PREREQUISITE
Essentially, tech-savvy teachers are considered a key prerequisite for the digital preparedness of schools, indicating that regular training of educators is necessary for digital schools. There is a further need for clarity on what is expected from teachers when it comes to tech-savviness. The government-run training should be aimed at cogent and systemic capacity-building frameworks. Often there are issues of connectivity while participating in online activities during a training camp. At the same time, there have been instances where self-motivated teachers have gone ahead and built their digital skillsets without any formal training.
CREATION OF QUALITY DIGITAL CONTENT
Ideally, teachers need to be discerning in effectively using e-resources for classroom interactions. Take, for instance, e-resources for teaching mathematical fractions in primary classes, teachers shouldn’t assume that merely watching videos of fractions being taught will enhance their understanding. That they also need real-time and prompt feedback on queries while watching the videos, which also needs to be looked into. While various audio-visual contents are available, there is a need for more, which are intended to align with the textbook content. On the other hand, educators or teachers could be encouraged to use various government-approved apps to proactively create and upload content on these apps for the benefit of the education fraternity at large.
While these challenges still reflect the ground reality of dissemination of digital education in schools in far-flung areas of India, the government can look towards harnessing the considerable experience of PPP entities and NGOs in school education, while seeking an arrangement for collaborative engagement. The participation of the private sector and NGOs in managing and operating schools will be an enabler in providing a modern and high-quality framework for education and boost the sector to engage with many more projects under the PPP model.
WHAT OPTIONS DO ASPIRANTS HAVE?
As dynamic as the media industry can be, it is now time for students and professionals to up their game to avail new opportunities in the new-age world.
The Covid pandemic pushed almost all industries in India to digitise, creating a new way of working online. In the longer term, the internet will create processes that far outlive the pandemic because of the three Es: Economics, Efficiency, and Effectiveness. This is especially true with the media which has adapted to thrive during the pandemic in a way that the paradigm shift is permanent.
Newspapers, magazines and tabloids went online to deliver news, most TV channels released ‘apps’, becoming not only time agnostic but also on-the-go. The explosion of Internet users in the country has been pivotal in bringing about this change. How does this impact jobs in the media industry when the concept of fixed time and place, and screen consumption is being replaced with any time and anywhere?
The media, as we know it today, is all-encompassing. It collectively includes over 100 separate, diverse, unique and distinct industries. As digitisation ramps up in these industries, technologically and digitally literate people will lead the change. Industries that can run and thrive when people work from home will prosper, while those where people cannot work from home will take a hit.
WHAT WILL BE IN DEMAND IN THE MEDIA INDUSTRY?
In the current and future scenario, these professions will shape the outcome of the media industry:
• Digital Marketing
Most companies have moved their advertising, publicity and marketing strategies online. A digital marketer can use technology, work from home and still be immensely productive. India is one of the fastest-growing economies and with online opportunities on the rise, everything is just a click away – whether it is food, fashion, groceries, movies or music. The digital universe has unlocked employment offers in direct proportion to this humongous and still growing demand.
• Content Writing and Creation/Social Media Influencer
These opportunities can be conducted from home as well as remote locations. Content writing for films, ads, TV shows, books, articles, blogs, documentaries, short films, corporate and industrial films, OTT platforms, digital magazines or blogs will take off. The more we consume digital content, the more in-demand content writers will be. The same is the case for the creation of content using photos, short videos, and interviews conducted online because of the sheer size of content consumption on social media platforms. Users with a certain number of followers on social media are paid to influence their followers and are in great demand to sell various products and services.
• Radio Professionals and Voice Artistes
With the growing demand for nonstop content and because shooting content on site has become a challenge, radio has moved up the list. Radio Jockeys are thriving, talking nonstop from home on their FM channels or through podcasts. Podcasters are setting up their infrastructure to broadcast from home, building loyal audiences and fan followings translating into sizable revenue.
These are already some of the most sought after careers, and online will further propagate their reach and demand.
UPCOMING CHALLENGES FOR THE INDUSTRY
With a boom in the uptake of digital services, let us not forget that there will also be challenges. Companies now look at people they hire differently. Organisations struggling to change the way they operate are aggressively looking at getting a piece of the digital pie from their competitors. In addition, being a media entrepreneur has its own challenges – building a business, connecting with leads, sustaining income, on-time payments etc. – to succeed. There is a good chance that the upcoming digital world will not adhere to only two languages: English and Hindi. This will instill a need for language diversity and even digital coding from kids and teenagers. As dynamic as the media industry can be, it is now time for students and professionals to up their game to avail new opportunities in the new-age world. This is a time of great challenges and great opportunities.
The writer is Dean, School Of Contemporary Media, Pearl Academy.
‘Role Of New Age Global Universities’: Dr. Y.S.R Murthy, Vice-Chancellor, RV University
Dr. Y.S.R Murthy, Vice-Chancellor, RV University joined NewsX for an insightful session on ‘Role Of New Age Global Universities’. In the exclusive conversation, he spoke to us about the inception of RV University, various amenities on the campus, what makes RV University different from others and much more. Read excerpts:
Q1. Who established the RV University and what is the background?
A: The Rashtreeya Sikshana Samithi trust is sponsoring body that has established the RV University. This public charitable trust has a rich legacy of 8 decades in the field of education. In the year 1940 pre-dating independence, we started with one school for six children in a modest way. Today, there are over 20 colleges for Technology, Management, Architecture, Law, physiotherapy, Nursing, etc. and we felt the need to establish a university for promoting a liberal education. RV University has been established under the RV University Act 2019, passed by the Karnataka legislature.
Q2. You are the Founding Vice-Chancellor. Please tell us more about your own academic journey.
A: I hold a Master’s degree in statistics from the University of Madras, where I stood university first and I also have a Master’s degree in Human rights from the University of London as a British achieving scholar and a Ph.D. in Law from the Dr. Ambedkar Law University, Chennai. As regards my professional life I am a civil servant turned academic and have over 36 years of experience in the government, Academia, and NGO sector. I joined the government of India in 1985 and held many responsible and sensitive assignments including in the National human right commission, Prime minister’s office, President’s secretariat, and cabinet secretariat between 2009 and 2020. I have steered the OP Jindal Global University during its rapid expansion face as a part of its top leadership aim, including as a registrar. I have contributed to its race in international rankings and becoming an institution of imminence. I have assumed charge as the first Vice-chancellor of RV University, Bangalore recently.
Q3. What is the vision of RV University?
A: RV University aspires to be a world-class university known for academic excellence, research, international collaborations, diversity, interdisciplinary studies, sustainability, social commitment, and community engagement. In addition, RV University which has to be a responsible ethical, and collaborative partner to local industry, Government, and other organizations, in short, a technology-driven global university committed to liberal education.
Q4. How does RV University plan to translate this vision into a reality?
A: The RV University has prepared a 5-year strategic plan, which includes a detailed academic plan, research plan, infrastructure plan, Manpower plan, finance plan and other plans. It has recruited outstanding faculties members, who are leaders in their chosen fields. It has built a rich curriculum in close consultation with industry partners and other external stakeholders. It has forged substantive collaboration both in India and abroad with key partners.
Q5. What programmes are currently offered at RV University?
A: We have started with 3 schools in the current year dealing with liberal arts and sciences, design. There is a school for economic and finance in each of these schools we have programs ranging from undergraduate to post-graduate and Ph.D.’s both full time and part-time. The school of liberal arts and sciences offers a three-year BA Honors program and also three years BS.C honors degree. In addition, it also offers a unique four-year BS.C honors program in defical sciences. The school of design offers a four-year Bachelors of design or Under two year Master of design. under the school of Economics and finance, there is a BA honors in economics as well as MA economics, in addition to B.com and BBA honors.
Q6. Are the courses of RV University recognised by the regulatory agencies?
A: Yes, of course, we have been constituted under the RV university act 2019 passed by the Karnataka Legislature. In-fact the Karnataka government has issued a gazette notification specifying 16th June 2021 as the start date for the coming into force of the RV university act. We are also recognised by the university grants commission under sec 2F of the UGC act. Thus or regulatory approvals are in place.
Q7. When will the courses start in the RV University? What is the academic plan?
A: We are ready to commence academic degree programs in all respects. Initially, we planned to start in the month of September but because of the Covid situation and advisories from the regulated agencies, we will start on 1st October 2021.
Q8. How is RV University different from other Universities?
A: Our degree programs have a sharp India focus, regardless of weather new education policy has been implemented or not. RV university has already implemented inter-disciplinary in its true sense. We have no cilos what-so-ever in our university that a lot of synergy, different schools, and program. We will open our facilities to students from other institutions in India and abroad to come and earn credits here, which can be eventually transferred to their parent institutions.
Q9. What kind of learning opportunities are available to the students of RV University?
A: RV university has already forged a number of substantive collaborations with top institutions in India and abroad. These include among others, the University of Essex (United Kingdom), which ranks among the top three in fifty as per the Times Higher education world University ranking. We have signed the MOU with CNA College, New York, which is a liberal arts college. We also signed an MOU with the University of Sofia, Bulgaria and we are collaborating with the University of Narowal and in addition to this many other collaborations which are currently on in the UK, USA, Australia, and other parts of the world. Even much before the start and commencement of the degree programs, they opened a range of learning opportunity for our students. It could be a collaboration in the Ph.D.’s research program or semester abroad program at undergraduate or postgraduate level or a dual degree program and many other ways there are a range of learning opportunities for our students.
WHY EXECUTIVE EDUCATION IS SO IMPORTANT FOR SKILL DEVELOPMENT AND CAREER GROWTH
A recent survey conducted by the National Association of Software and Services Companies (NASSCOM) concluded that more than 50% of the Indian professionals will have to upskill themselves to match the changing dynamics of the industry. The major areas of progress include technical skills such as Big Data Analytics (BDA) and Artificial Intelligence (AI), along with qualitative skills such as problem assessment, negotiations, and business communications.
Professionals, who demonstrate proven expertise in emerging technologies, while keeping up with the rapid evolutions in the field, are in growing demand. In such an environment, organisations are motivating their employees to re-skill themselves constantly so that their existing knowledge base does not become redundant. While freshers with management education enter the job market possessing updated managerial skills, it is becoming essential for the existing employees to bridge their knowledge-gap to compete with them and advance their careers.
WHAT IS AN EXECUTIVE EDUCATION PROGRAMME?
Top management schools in India and abroad have recognised the gap in the demands of the industry and the existing workforce. Therefore, they are curating short, but intensive courses that are aimed at helping working professionals to upskill themselves. These courses concern a diverse range of topics ranging from leadership programmes, negotiations, emerging technologies, strategising practices, among others. The rationale behind all these programmes is to enrich the existing skill sets of the working professionals and prepare them for the evolving market scenarios.
It is to be noted here that these executive programmes are distinct from regular management degree courses. They are professional development courses that usually conclude with a certification or a diploma on completion. The focus of the executive education programme is around case-solving and building on the core skills with practical industry scenarios.
WHY PROFESSIONALS SHOULD PURSUE THIS
Changing business scenarios, the world over demands a range of advanced skill sets for business professionals to stay ahead in the curve of competition. The impact of an executive education is not only to upgrade one’s resume but also ensure upgrading of core business skills that a professional must acquire.
A certification in a niche functional area with advanced knowledge garners the attention of top recruiters from reputed organisations. Furthermore, it strengthens the position of the individual in her/his existing organisation and also entitles her/him to promising opportunities for securing a more advanced role in the organisation. Additionally, an executive education broadens the perspectives of an individual and enhances her/his business vision. While pursuing these courses, professionals with diverse corporate experiences get to interact with others. This helps in gaining deeper insights about myriad domains in the market and exploring possibilities of growth in them. Collaborative projects and assignments constitute a significant part of such courses that serve as great team building and communication exercises.
Compared to full-time management programmes, an executive MBA programme does not require a professional to take a break in her/his career. These courses are designed as per the convenience of working professionals so that they can establish a convenient balance between their work and education. This also helps a working professional to apply the concepts she/he learns in the classrooms to practical real-life scenarios enabling her/him to receive prompt feedback about the usage of their upgraded skills, which facilitates deeper learning.
THE BOTTOM LINE
The Covid-19 pandemic has caused severe disruptions in the business ecosystem. The market has faced dire consequences of such an unforeseen challenge. The rates of layoffs and company shutdowns have spiked up. While business experts and analysts continue to assess the consequences of these transitions, working professionals must upgrade themselves to stay relevant in a potentially difficult job market.
Pursuing an executive MBA programme is meant to equip working managers with the knowledge and advanced skills-set which will prepare them to survive through the toughest challenges they are likely to encounter in the post-pandemic era.
The writer is Dean (Academics) at FORE School of Management, New Delhi.
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