CHENNAI: As theatres continue to remain shut people have resorted to online mode of entertainment and various OTT platforms for recreation. Many production houses have come up with their creative digital content to keep viewers engaged.
ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, has announced its expansion in the Gujarat Market, becomes the first OTT player in India to offer a promise of new content every week. They have recently released Swagatam which has a digital first release on Shemaroo Gujarati starring Malhar Thakkar and Katha Patel.
In a candid conversation, Hiren Gada, CEO, Shemaroo Entertainment, says, “With the number of digital video consumption now growing at a rapid pace, the consumption focus is now expanding into a lot of regional language consumption. We launched ShemarooMe as an OTT app two years ago, but now we are aggressively trying to work towards consumer connect. Now we are expanding ShemarooMe Gujarati within ShemarooMe OTT app. Earlier, we had partnered with several telecom operators within the ecosystem. We have existing library offering, and now we have strong consumer offering.”
He further added, “The new regional OTT channel would have three parts movies, web series and theatre and one new content every week. We are reaching out directly to the consumers through direct subscription. The channel has also launched a web series Vaat Vaat Ma and soon they are coming up with another web series called Kshadyantra.
ask for his extension, so, considering his vast experience in bureaucracy, we have asked for his service to help the government in handling the Covid-19 pandemic and post Cyclone Yaas relief operations.”
But in the morning, the Chief Minister wrote a letter to the Prime Minister making it clear that she won’t release Alapan Bandyopadhyay, and blamed the Modi government on various grounds. After that, another Minister Chandrima Bhattachariya held a press conference, and attacked the Centre.
Around 5 pm, a fresh letter was issued. This time, the Centre sent a show-cause to Alapan Bandyopadhyay for not joining duty at the scheduled time at the North Block in Delhi on Monday. Bandyopadhyay was given the letter by the Centre’s staff office. Once the show-cause is answered, the next step may be taken.
After this letter from the Centre, CM Banerjee, visibly angry, once again sat in a press conference and said: “No such incident has taken place in India in the last 64 years.” She also said that the Centre’s show-cause notice was like sprinkling salt on the wounds of Covid and cyclone victims in Bengal. The Chief Minister angrily questioned whether the Centre was taking such steps only to oppose Banerjee and to avenge the BJP’s loss in the Bengal elections. “It is a very shameful incident. The letter did not mention why the Chief Secretary was being asked to join duty in Delhi. This is retaliatory behaviour. I have never seen such a ruthless Prime Minister.”
However, Mamata Banerjee said that Alapan Bandyopadhyay himself had expressed his desire to retire. The Chief Minister further said, “I thank my former Chief Secretary Alapan Banerjee for the great work he has done in his career. We need Alpan very badly. He has retired, but I am not going to let him go to the secretariat.”
An IAS officer of the 1987 batch, Alapan Bandyopadhyay was the additional chief secretary of micro, small and medium enterprises and textiles department before he was appointed in the home and information department in 2019.
Following the state’s direct confrontation with the Centre over Alapan Bandyopadhyay, questions are being raised about the future of three IPS officers Bholanath Pandey, Praveen Tripathi and Rajiv Mishra. The three were summoned by the Central government after the attack on the convoy of BJP president J.P. Nadda. Even then, Nabanna did not agree to leave them. They are still in the state.
Incidentally, the Centre had transferred the three IPS officers to various posts in the Central government after the attack on the Nadda convoy at Diamond Harbor on December 10. Soon after the incident, Diamond Harbor Superintendent of Police Bholanath Pandey, DIG Presidency Range Praveen Tripathi and IG South Bengal Rajiv Mishra were transferred on Central deputation.
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ARJUN TAKES TIME OFF FROM SOCIAL MEDIA
MUMBAI: Arjun Kapoor has decided to opt for a digital detox for some time. On Monday, Arjun took to Instagram Story and posted a note that read, “Time to disappear.” His post hinted at a break from social media.
Also, as per a trade source, Arjun wants to give his full attention to ‘Ek Villain Returns’ shoot. “He is currently shooting some very important scenes for Ek Villain 2 and he wants to completely surrender to the process. He will be vanishing from social media for the next 4-5 days till he doesn’t finish this important shooting sequence,” the source added.
Directed by Mohit Suri, ‘Ek Villain Returns’ is the sequel of ‘Ek Villain’, which featured Sidharth Malhotra, Shraddha Kapoor, and Riteish Deshmukh in the lead roles. The upcoming project also stars John Abraham, Disha Patani and Tara Sutaria.
PRIYANKA SHARES GLIMPSE OF HER SCUBA DIVING SESSION
MUMBAI: Priyanka Chopra Jonas had a great weekend amidst the marine life as she went scuba diving into the azure blue waters of Spain. She posted a string of images and videos from her scuba diving session on Instagram. “There are days when the stress just needs to be silenced! What better way to do that than to explore the glorious underwater creations of God. I was very honoured that the camera crew from Citadel let me crash their party! Big shoutout to the @alisubbuceo team. Penelope, Victor, Alejandro and everyone else, thank you for such a magical experience. I really needed it!! Thank you @tsigel for taking us out! So fun hanging with Sam, Paul, Josh ,Tobias, Andy, Christina and Victor.Sunday well done! PS: @franklinjonas so happy you’re here,” Priyanka captioned the post.
She also posted a few more pictures and videos on her Instagram stories. In one of the images, Priyanka can be seen laughing wholeheartedly. “A much needed day in the ocean,” she wrote.
KARTIK’S ‘DHAMAKA’ TO BE OUT ON NETFLIX ON 19 NOV
MUMBAI: Kartik Aaryan is all set to create dhamaka with his upcoming film ‘Dhamaka’, which is scheduled to release on 19 November this year.
Directed by Ram Madhvani, ‘Dhamaka’ will stream on Netflix. Also, the first official trailer of the film will be out on Tuesday. As per a statement, ‘Dhamaka’ follows the story of an ambitious ex-news anchor Arjun Pathak, played by Kartik, who is given another chance to go live on prime-time television when a terrorist calls him with a bomb threat. Little does he know that this call will change his life and throw him into a fast-paced game of betrayal.
Amruta Subhash, Vikas Kumar, and Vishwajeet Pradhan are also a part of the upcoming movie. Mrunal Thakur has a special appearance in the film.
‘BADHAAI HO’ TRIGGERED IMPORTANT CONVERSATION IN INDIA ABOUT LATE PREGNANCY: AYUSHMANN
MUMBAI: Ayushmann Khurrana feels happy to be a part of films that deliver important messages. His film ‘Badhaai Ho’, which completed three years on Monday, is one among them.
“Most of my films are meant for families to come in and engage, take back an important message and most importantly, be thoroughly entertained. I have been blessed to find scripts that are new, unique and have a family audience skew as well. ‘Badhaai Ho, for me, ticked all these boxes and I’m thankful that the film triggered an important conversation in India about how society should react to late pregnancy. Society conditions us to react in a certain way when such things happen,” said Ayushmann. Helmed by Amit Sharma, the film revolves around a woman in her 50s who gets pregnant and has to face the wrath of society. Neena Gupta, Gajraj Rao, late Surekha Sikri and Sanya Malhotra also featured in it.
VIDYUT’S ‘KHUDA HAAFIZ’ SEQUEL TO BE SHOT IN EGYPT
MUMBAI: After shooting ‘Khuda Haafiz Chapter II: Agni Pariksha’ in Uttar Pradesh, filmmaker Faruk Kabir has now headed to Egypt to shoot a few crucial scenes of the film.
“We want to take the second part of Khuda Haafiz to whole another level. And, I think Egypt is the best location to shoot some of the most exciting and crucial sequences of the film. I am looking forward to this trip,” said Faruk. ‘Khuda Haafiz Chapter II: Agni Pariksha’ features Vidyut Jammwal and Shivaleeka Oberoi in the lead roles. The upcoming project is a sequel to ‘Khuda Haafiz’, which was released digitally last year. The first part revolved around Sameer Choudhary (Vidyut) and his mission to save his wife Nargis (Shivaleeka), who gets trapped in the flesh trade upon her arrival in the Middle East.
KRITI WRAPS UP ‘ADIPURUSH’, KICKSTARTS SHOOTING FOR ‘SHEHZADA’
NEW DELHI: Indeed a busy bee! Minutes after announcing her wrap-up from the movie ‘Adipurush’, Kriti Sanon informed her fans that she has kick-started shooting for her upcoming film ‘Shehzada’ also starring Kartik Aryan in the lead role.
Taking to her Instagram Story, Kriti shared a short video in which she could be seen getting her makeup done for the first shot of ‘Shehzada’. Sharing the video, Kriti wrote, “And #Shehzada ki Shehzadi ka Day 1.” Kriti tagged Kartik in the video, which led to a series of cute exchanges between the two stars on social media.
Kartik re-shared the video on his Instagram handle too and wrote, “shuru kijiye, mai bhi aaya,” and added a heart emoticon to it. Reposting his video reply, Kriti wrote, “The place awaits you,” with a wink emoticon.
Helmed by Rohit Dhawan, ‘Shehzada’ will mark the second collaboration between Kriti and Kartik after their hit 2019 romantic film ‘Luka Chuppi’.
The upcoming project is an action-packed, musical, family film, which will be shot over various schedules in Mumbai and Delhi in the next several months and is expected to release on November 4 next year.
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