If you have been thinking about getting a new premium phone for a long time, this could be the right moment. Samsung has just announced limited-time discounts on its flagship Galaxy S24 series, offering significant price cuts on some of its most advanced devices to date. The South Korean electronics giant has slashed prices across the Galaxy S24 Ultra, S24, and S24 FE models, making them more accessible to premium buyers and tech enthusiasts alike.
The Galaxy S24 Ultra, previously retailing from ₹1,29,999, is now available for ₹84,999—a drop of ₹45,000. The Galaxy S24 follows suit with a revised price tag of ₹44,999 (down from ₹74,999), while the more budget-friendly Galaxy S24 FE starts at ₹34,999. These deals, Samsung says, are available for a limited time.
With these new prices, Samsung is positioning the Galaxy S24 series as one of the most compelling offerings in the Indian smartphone market this year. The company appears keen to attract both loyal users and switchers looking for high-end specs and forward-looking AI features—without paying full flagship prices.
AI Becomes Central to Samsung’s Smartphone Experience
Beyond the price drop, the S24 series stands out for its deep integration of artificial intelligence features, many of which are designed to reimagine how users communicate, capture content, and interact with their devices.
The Galaxy S24 Ultra, Samsung’s flagship in the series, is powered by the Snapdragon 8 Gen 3 chipset and is the first Galaxy device to feature a titanium frame. It also boasts a 200MP main camera, bolstered by a ProVisual Engine and a Quad Tele System offering up to 10x optical-quality zoom. An enhanced Nightography mode and improved image processing aim to give users professional-level photography tools in their pockets.
But what sets the S24 series apart is Galaxy AI—a suite of tools embedded throughout the software experience. Users can benefit from real-time language translations during calls, smart summarisation features in Notes, and AI-generated photo editing. Features like “Note Assist” and “Transcript Assist” are especially useful for working professionals and students looking for productivity on the go.
Galaxy S24 and S24 FE: AI and Performance at Lower Price Points
The Galaxy S24, Samsung’s top-selling Android flagship in India, carries over many of these AI features, including Call Assist, Portrait Studio, and AI Zoom. It also supports generative photo editing and offers a 50MP triple camera setup within a compact design and a 6.2-inch display with up to 2600 nits of peak brightness.
Meanwhile, the Galaxy S24 FE—now one of 2025’s most popular Android handsets—is being pitched as the go-to device for entertainment and gaming. It includes a large 6.7-inch AMOLED display, a powerful Exynos 2400 series chipset, and an upgraded camera setup with optical zoom and advanced AI tools.
