In a major move to assert dominance in the rapidly evolving AI industry, Meta Platforms, the parent company of Facebook and Instagram, has launched a standalone app for its Meta AI assistant. This strategic launch pits Meta directly against OpenAI’s ChatGPT and Google’s Gemini AI.
What’s New in Meta’s AI Assistant App?
The app, powered by Meta’s latest Llama 4 language model, is designed to offer more personalized and context-aware responses, using user data from platforms like Facebook and Instagram.
Unlike the earlier in-app integrations across WhatsApp, Messenger, Instagram, and Facebook, this dedicated app provides a focused experience similar to popular standalone AI tools.
“Our goal is to provide smarter, more personal AI tools,” said a Meta spokesperson.
Features of the Standalone AI App
- Powered by Llama 4: Meta’s most advanced language model, supporting improved reasoning and multilingual responses
- Personalized Interactions: Tailored replies based on user behavior across Meta apps
- Device Integration: Will integrate with Meta AI smart glasses and existing companion apps
- Future Upgrades: Plans for premium subscriptions in Q2 for advanced capabilities
LlamaCon: Meta’s AI Showcase
Meta’s announcement coincides with its first-ever AI developer event called LlamaCon, focused on showcasing the potential of its Llama AI family. The timing also aligns with Meta’s Q1 earnings release, set for Wednesday.
What About Monetization?
According to a February Reuters report, Meta will begin testing paid subscriptions for advanced Meta AI features in the second quarter. However, analysts suggest the subscription model may not deliver significant revenue until next year.
A Quick Timeline
- September 2023: Meta AI initially launched
- April 2025: Standalone Meta AI app launched
- Q2 2025: Paid subscriptions begin testing
