Apple users might soon get to pick their AI assistant, and surprisingly, it might not be Siri. According to recent reports, Apple is in talks with Google to integrate its Gemini AI model into the iPhone experience—potentially giving users a choice between Apple’s own Siri and Google’s more advanced AI capabilities. What’s more? The integration could happen as soon as the end of 2025, with both companies said to be in the final stages of negotiation. If it goes through, it would mark a major shift in Apple’s strategy, which until now has tightly controlled the software and services on its devices.
A Collaboration Between Tech Giants
According to a report in The Verge, Google might be nearing an agreement with Apple to bring its Gemini AI to the iPhone. The report adds that Google CEO Sundar Pichai revealed during the ongoing search monopoly trial on Wednesday that the deal is expected to be finalised by mid-2025, with a broader rollout likely by the end of the year.
While Apple and Google are fierce rivals in many areas—think iOS vs Android, Safari vs Chrome—they’ve also had a history of quiet collaboration when it benefits both sides. For instance, Google reportedly pays billions each year to remain the default search engine on Apple’s Safari browser.
But bringing Gemini, Google’s flagship generative AI model, to iPhones is another level entirely.
As mentioned already, the news gained traction after Google CEO Sundar Pichai, while testifying under oath in a US antitrust case, revealed that Apple CEO Tim Cook had shown genuine interest in Google’s AI offerings. Pichai said that Cook “was trying to understand the Gemini capabilities” and that the two companies had been in active discussions.
What Does This Mean for iPhone Users?
If the deal materialises, iPhone users might soon be able to invoke Gemini directly—possibly as an option alongside Siri. That could mean better responses, more contextual understanding, and even features like summarising documents, writing emails, or answering complex queries with the kind of intelligence users currently expect from ChatGPT or Gemini on Android.
In practical terms, imagine asking your iPhone: “Summarise today’s top news and schedule a meeting with my team at 3pm.” And getting a smooth, coherent response backed by Gemini’s AI engine—without needing to switch apps.
It’s also likely that this will be offered as an opt-in feature, giving Apple the flexibility to keep Siri as the default for users who prefer it, while giving others the chance to tap into more powerful AI tools.
