Sattvic diet has its origins in Ayurveda. Those who follow and live a sattvic lifestyle fundamentally consume all-natural nutrition-rich foods, consisting primarily of fresh produce and nuts. The Sattvic diet is a high fibre, low-fat pure vegetarian diet associated with a predominant intake of micronutrients.
As per Ayurveda, shifting to a Sattvic lifestyle and diet is the best choice for enhancing longevity, physical energy, and mental health. A Sattvic diet is abundant in fresh, nutrient-dense foods. All the ingredients in a Sattvic diet provide your body with a healthy source of protein, healthy fats, fibre, vitamins, minerals, and antioxidants.Also incorporating a sattvic diet has been proven to promote a clearer mind, help free the body of built-up toxins, thus, purifying both the body and mind.
The sattvic diet is nutritious as 40% of the diet involves raw vegetables and fruits in salads. Consuming natural fresh foods delivers all the necessary nutrients, dietary fibre, antioxidants, proteins, minerals and healthy fats. Furthermore, promoting the body’s immunity and supporting a more robust immune system.
Composed primarily of low carbs and calories, the ingredients in a Sattvic diet are loaded with vitamins, minerals, and proteins. Also sattvic food is generous in fibre, which helps in reducing calories and retains the feeling of being content and well-fed after mealtimes. Thus, Sattvic food promotes weight loss.
Being on a sattvic diet involves consuming fresh foods. Vegetables and fruits have the highest nutrients, minerals, and fibre when consumed raw. Thus, promoting easy digestion ensuring wholesome absorption of nutrients. A simplistic approach to understanding toxicity in your body is to observe how often you feel bloating, headache, skin rashes, fatigue or nausea. Switching to a sattvic diet can help detox and heal your body. The sattvic diet is packed with goodness that promotes the balance of the body and mind.
With sattvic lifestyle showing visible benefits, more Indians are shifting to a vegetarian, pulses, legumes, and lentils-rich diet. This has contributed to the surge in the income generated by the FMCG sector in the country. Moreover, the sudden change in the working world and work from home becoming a reality for many has led the FMCG sector to experience a transformation.
The past year saw an unexpected development in homegrown brands that promise to deliver chemical-free, all-natural FMCG products. Many people shifted their preference from big brand names to more modest newer brands and products.
The efficiency of selling their products digitally or via social media made the private labels brands obtain a substantial market size moderately quickly. Furthermore, building an association with their target audience through brand ambassadors has helped private and notable brands in the FMCG sector make sales in the past year.
To add to the surge in sales via online platforms, most FMCG brands started delivering their goods straight to the customers’ doorstep. Thus, making consumers rely more on those brands that offered a home delivery option.
With the increase in income per household and social media platforms highlighting the lifestyle of others, there has been an escalation in interest and purchasing capacity of branded FMCG products that help sustain a healthy and sattvic lifestyle.
Growing acceptance, more convenient access, and enriching lifestyles are the primary growth operators for FMCG products and a sattvic diet.
The writer is CEO and MD, Annakoot by ISKCON Bangalore.