To strengthen the focus on tier II and tier III markets, EdTech start-up Convergia backed by S. Chand and Co. has introduced an innovative, pre-paid card option for the home learning app, Learnflix. The objective was to introduce a one of its kind, value-based offering in the EdTech space that is affordable and makes payment for accessing the app easily.
Learnflix pre-paid recharge cards are available in 20 states including Delhi, Punjab, Maharashtra, Gujarat Tamil Nadu, etc. The learner has to just buy the card over the counter and scratch it to get a login and password for accessing the app. It leverages the vast distribution network of the S. Chand group giving an easy option to buy Learnflix solutions to customers who come to these retail outlets for buying books and stationery. Simultaneously, it provides a new business opportunity for the channel partners. This is especially helpful in tier 2 and 3 cities where some people are still apprehensive or unable to make online payments. The cards are available in two denominations—Rs. 2000 and Rs. 2500 at local book shops across India. Learnflix pre-paid scratch card has been launched for class 6th to 10th students for subject Mathematics and Science. Learnflix is available at a nominal subscription of INR 1999 for 6th to 8th standard students and INR 2499 for standard 9th and 10th.
The App has been designed with a Spiral Learning Pedagogy that ensures all concepts are well learned, revised, practiced, and assessed. Students can experience personalised learning, with one subscription. Students can have the access to engaging videos, e-books, practice exercises and tests, NCERT solutions and sample papers.
Mr. Himanshu Gupta, Managing Director, S. Chand Group says, “It’s an innovative offering which is a win-win for both our customers as well as our channel partners. It provides a simple and easy way to buy Learnflix personalised learning solution for our customers, and provides our channel partners an opportunity to sell our ed-tech solutions. We already have over 20k users for the Learnflix App and with this, we plan to reach out to more students and provide comprehensive yet affordable solutions across the country, especially in smaller towns.”
Convergia, an EdTech firm under the S. Chand and Co.umbrella, which is India’s largest and oldest school books publishing company, has two EdTech offerings – Learnflix and Mylestone. Learnflix offers personalised learning solution for students at an affordable cost, at-home learning package. It has more than 2 Lac downloads and 20K paid learners. The second offering Mylestone is a smart curriculum, one-stop, 360-degree academic solution for schools. Convergia’s teaching and learning solutions are in line with the National Education Policy (NEP) 2020, which makes it a robust and future-ready product. The idea is to empower schools to continue teaching and learning in all modes—completely online or hybrid. This combination of digital and print is already enabling schools to run academic operations with ease despite covid restrictions. India has the world’s largest population of about 500 million in the age bracket of 5 to 24 years, which provides a great opportunity for the education sector. The education sector in India is estimated to grow manifolds in the years to come.
Convergia adopts a holistic approach and deployment towards learning outcomes designed for students by offering in-school and after-school solutions. Aligned to market requirements, Convergia offers integrated curriculum solutions that cover the K-12 school segment through two key products ‘Learnflix’ and ‘Mylestone.’ These products have salient features such as a teacher’s handbook with day-to-day lesson plans for teachers, online class delivery with assessments and reports, teacher and student progress tracker, e-books, resource kits, and an app for students and teachers.
S. Chand is a leading Indian education content company and delivers content, solutions, and services across the education lifecycle through its presence in three business segments – early learning, K-12, and higher education. They have a strong foothold in the CBSE and ICSE affiliated schools, with an increasing presence in the state board affiliated schools across India. They have developed and nurtured their relationships with customers by developing quality content and educational innovations, and in recent years have increased their focus on investing and improving the digital offerings in their business segments.