World Bathing Day is celebrated globally to honor the diverse rituals and cultural traditions associated with bathing and cleansing. This year, Rashmika Mandanna, the brand ambassador for ITC Fiama, shares her personal bathing ritual and encourages everyone to view bathing as an essential self-care practice for achieving healthy, glowing skin. Here’s how she stays fresh and rejuvenated throughout the day:
1. What does World Bathing Day mean to you, and why do you think it’s important to celebrate this day?
World Bathing Day is a beautiful reminder to embrace the ritual of bathing as more than just a daily task. For me, it’s about celebrating the time we take for ourselves, turning a routine into a rejuvenating experience. With my favourite ITC Fiama Sandalwood and Patchouli shower gel, I add a touch of indulgence to my everyday routine, transforming it into a moment of calm and indulgence.
2. Bathing has various cultural significances around the world. Are there any traditional bathing practices you follow or find particularly interesting?
Traditional bathing practices, like using natural ingredients in my routine, have always been close to my heart. In my demanding schedule, the scent of sandalwood brings in a sense of tranquility and evokes cherished memories. Incorporating sandalwood into my bathing ritual especially with the ITC Fiama Sandalwood and Patchouli Shower Gel, has helped me stay connected to my roots while enjoying an indulgent and relaxing bath.
3. With increasing awareness about water conservation, how do you balance the need for a luxurious bath with being environmentally conscious?
I try to keep my showers short and efficient most of the time to conserve water and I make it special with my favourite ITC Fiama Sandalwood and Patchouli shower gel, knowing that Fiama shower gel bottles are made from 50% recycled materials. This means I’m pampering myself without compromising on being eco-friendly. Plus, Fiama offers 1.5 l refillable shower gel pouches, so you don’t need to buy new bottles every time. It’s a great way to enjoy a refreshing bath while being mindful of our planet.
4. As an actress, how do you ensure your skin stays healthy and vibrant despite the demands of your profession?
As an actor, my days are usually hectic and is spent largely in front of the camera. So, it is even more important for me to ensure that I maintain a holistic body care and skincare routine. My association with Fiama Sandal has enabled me to include the dual combination of sandalwood oil and Patchouli as the core of my body care. An indulgent shower, after a long day with ITC Fiama Sandalwood and Patchouli Oil shower gel, keeps my skin radiant and rejuvenated. It adds a personal touch to my shower ritual and is an instant mood uplifter. Alongside that, maintaining a balanced diet, staying well-hydrated and a good night’s sleep is super important.
5. What message would you like to give your fans about the importance of self-care and celebrating World Bathing Day
To all my well-wishers out there, I want to emphasize the importance of self-care and embracing your natural beauty. Take time to care for yourself, both inside and out. Surround yourself with positivity and prioritize self-care. Remember, you are unique and beautiful just the way you are so take time to pamper yourself and enjoy the little moments of relaxation.