Gone are the days when meat-shopping meant a harrowing trip to the local meat market. Today’s savvy generation of foodies wants access to the highest quality of meat, delivered to the comfort of their homes. In recent years, there has been a phenomenal growth in the Premium Meats Online Delivery industry. ‘Good to Go’, launched in 2015, is a prime example of the growth potential and popularity of this business. This Premium Meats brand was started by three young men who picked up their traditional family meat business and transformed it to suit the needs of fast-paced and modern lifestyles.
Good to Go is a one-stop meat shop that promises the delivery of freshly-procured, delicious meats, delivered to your home at affordable prices. Their long-term experience in this sphere, sets this brand apart from its competitors. They began their journey in the wholesale meat market by supplying premium meats to some of the finest restaurants and hotels in Delhi, switching to the retail market only recently. The gruelling standard quality check processes of hotel chains like the Hyatt, Oberoi, Shangri La and Claridge’s, have ensured that Good to Go is head and shoulders above its competition.
The USP of this brand is the wide range of meat stock they offer, having built a liberal sourcing network over the last 52 years of being in this business. Further, they proudly claim to be one of the largest importers of seafood in the country. Apart from providing raw meats, Good to Go also offers cooked preparations specially made by their in-house chefs. The ready to eat dishes, that simply need to be popped into a pan, are popular with patrons who are not fond of cooking!
Their offerings include everything from raw meats as boneless variations, wings, fish slices, fingers, tikka cuts, a widespread cold cut range for sandwiches including chicken pepperoni, ham, pepper chilli salamis and sausages. The marinated variations include masala tikkas, malai tikkas, peri peri versions, mustard and herb layered meats, a Punjabi version specially from Amritsar, and an assortment of fish. In the ready-to-eat segment, one can order seekh kababs, shawarma tikkas, malai seekhs, shaami kababs, tandoori and chilly delicacies, as well as delicacies from a roasted and ajwaini range. They even go a step further by including spices specially made for their meats. Patrons can choose from simple masalas to rare ones, and enjoy herbs, seasonings and condiments too. Apart from spices, sauces and dips are also served along with a choice of organic, white and brown eggs as accompaniments.
The brainchild of Aakashdeep Singh, Angad Singh and Harmohan Singh, each of whom have prior experience in this industry, Good to Go was meant to simplify the nerve-wracking experience of visiting a traditional butcher’s shop. They take their promise of hygiene very seriously, by processing the client’s selection in the most fresh and healthy manner possible. Their mammoth walk-in freezers, as opposed to the industry standard freezer counters, ensure that every form of meat is stored separately with adequate spacing.
A two-hour guaranteed delivery time and 15% lower pricing than others in this space, give the team at Good to Go an edge. When asked how they manage to keep the price margins down, their team responds, “since our sourcing network is strong, we manage to work on affordable prices without compromising on quality. This also allows us to offer additional discounts every time someone logs in to our website or our app to order.”
Good to Go’s bulk packs are ideal for large groups and are popular with their regular clientele. They deliver across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad and have 14 franchises throughout Delhi-NCR. With a fresh perspective and earnest endeavour to revolutionise the way meats are consumed by the masses, Good to Go is poised for assured success.