Prime Minister Narendra Modi will launch a campaign on Thursday via tweet on “Jan Andolan” for Covid-19 appropriate behaviour. The campaign will be launched in view of the upcoming festivals and winter season as well as the opening up of the economy.
A Covid-19 pledge will be taken by all and a concerted action plan will be implemented by Central government ministries, departments, state governments and Union Territories.
The campaign will be launched with the aim to encourage people’s participation. It endeavours to be a low-cost, high intensity campaign with the key messages of “Wear Mask, Follow Physical Distancing, Maintain Hand Hygiene”. The campaign also involves putting up hoardings, wall paintings, electronic display boards in government premises, involvement of local and national influencers to drive home the message, running mobile vans for regular awareness generation, audio messages, pamphlets and brochures for awareness. It would also involve seeking support of local cable operators for running Covid-19 messages and coordinated media campaign across platforms for effective outreach and impact. Addressing a press conference on Wednesday on the decisions taken by the Union Cabinet Minister, Prakash Javadekar said, “Till the time a vaccine is available, people need to wear masks, maintain distance and sanitise hands as part of efforts to check the spread of the coronavirus.” He said following the three rules are a major defence against the virus. “The government would launch a campaign from Thursday to spread awareness on the measures people need to follow to check the spread of coronavirus disease,” Javadekar said.
The government has all along been urging people to follow these measures to prevent the spread of the coronavirus. “Posters, banners and stickers would come up at public places and transports to spread the message. Social media would also be used as part of the campaign,” he added. He said the precautions are all the more important as winter season would soon set in.