For connoisseurs of fine jewellery, Delhi’s AKM Mehrasons is a regular haunt. With a nearly 100-year legacy of fine craftsmanship capturing India’s heritage through their handcrafted creations, AKM Mehrasons Jewellers have always been at the forefront. Their age-old legacy now also includes Kasmia —their jewellery vertical with a modern twist. With their flagship store in Delhi and clientele across India and abroad, their steady growth has been inspiring. Deepak Mehra and Pooja Uppal Mehra spoke exclusively to The Daily Guardian about their iconic brand.
Q. Tell us about the history of your brand — how has the journey of becoming India’s premier traditional jewellery brand been like?
A. Our brand was founded in 1925 in pre-partition Lahore, and since then we offer unparalleled quality and exclusive designs at AKM Mehrasons Jewellers. We aim to give life to the age-old traditions and customs woven into the cultural fabric of our country. Our forte lies in conceptualising and creating jewellery that brings out the radiance of the woman who wears it. By promising ethnicity at its finest, our jewellery stays true to its Indian identity, which the 21st-century woman appreciates. We believe it is the confluence of old-world charm and new-age thought, that has been responsible for our success.
Q. When did you branch out into your new vertical Kasmia? What was the vision behind this?
A. Born under the AKM Mehrasons Jewellers umbrella, Kasmia Fine Jewellery is a modern interpretation of timeless, precious jewellery aimed at the 21st-century global woman. Our vision was to deliver contemporary aesthetics through clean cuts, fine gemstones, and designs that make a statement. Hence, our pieces are perfect for an evening of elegance or joyous festivities. We believe we have achieved what we set out to do with Kasmia as it has earned a strong clientele across the globe. Our brand is known for retaining newness and keeping the integrity of crystal clear diamonds intact. We pay attention to every detail of production, from the design to the setting of diamonds, and even the cases they are eventually sold in.
Q. Tell us about your latest collections and the design inspiration for them.
A. Our new collection — Kasmia Bride Tribe — is aimed at beautiful bridesmaids. The pieces have been inspired by the versatility of diamonds, that ensures they are understated yet effective, and can easily be paired with a range of outfits. For an evening gown, you can opt for an intricately handcrafted diamond necklace and earrings set that will perfectly frame your face or with a lehenga to make a statement.
Q. How did the pandemic affect your business? Did you establish a strong digital vertical at this time?
A. We have always given importance to the digital medium and made sure both brands have a strong digital presence. During the pandemic, we stayed connected with our old clientele and built a new customer base from our website and Instagram page. This allowed us to thrive even during the pandemic.
Q. Has investment in jewellery increased with the economic uncertainties of the last couple of years?
A. The pandemic has affected everyone, however, people still remain optimistic. Weddings have continued in an intimate fashion. Since people were not spending as much on guests and large venues, more was spent on the bride’s jewellery, that also served as an investment for the future. Kasmia, as a versatile brand, became quite popular with consumers at this time.
Q. To what do you attribute the popularity of your brand among celebrities?
A. At Kasmia, our strength lies in our timeless and classic designs, that attract many celebrities. Each piece is a memento of beautiful regalia paired with modern elegance. At AKM, the focus is on heritage jewellery through exquisite craftsmanship. We believe such qualities have led to celebrities choosing our pieces frequently — whether for personal commitments or promotional purposes.
Q. What are the jewellery trends one should look out for in the near future?
A. Since we have all been restricted to communicating virtually, the expression of our style is from the waist up. It’s no surprise that statement earrings are bigger — both physically and metaphorically — than ever. Another trend we see on the rise, are clusters of pear-cut white diamonds that taper elegantly into long diamond drops, that look opulent yet sophisticated.
The interviewer is a lawyer who pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on firstname.lastname@example.org.
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SHAWN DROPS EMOTIONAL SONG AFTER BREAK UP WITH CAMILA
WASHINGTON: On the heels of his breakup from singer Camila Cabello, singer-songwriter Shawn Mendes dropped a slow, heart-rending track.
Shawn released the emotional breakup ballad titled ‘It’ll Be Okay’ on Wednesday, exactly two weeks after he and Cabello called it quits following two years of dating. Mendes informed his fans and followers about the song release on his Instagram account, writing, “it’ll be okay out now.” Mendes’ latest single, which fans are already speculating is about the couple’s recent separation, included lyrics: “Are we gonna make it?/ Is this gonna hurt?” and “I start to imagine a world where we don’t collide/ It’s making me sick but we’ll heal and the sun will rise.” In the soft, piano-backed melancholic track, Mendes detailed the end of a turbulent relationship as he sings, “the future we dreamed of is fading to black.” He sings going into the chorus, “We don’t have to stay/ I will love you either way / It’ll be OK.”
DHVANI’S SONG ‘MERA YAAR’ OUT
DhVani’s sonG ‘MeRa yaaR’ out MUMBAI: Dhvani Bhanushali’s latest song ‘Mera Yaar’, which marks the pop singer’s debut as composer and lyricist, has finally been unveiled on Wednesday.
Along with Dhvani, the song is also sung by Ash King and the music video of the track features actor Aditya Seal. From an underwater sequence that sees Aditya and Dhvani floating in love to a breathtaking fire sequence, the catchy, foot-tapping number also has magnanimous visualisation, directed by Piyush-Shazia.
Speaking about debuting as a composer and lyricist with ‘Mera Yaar’, singer Dhvani said, “’Mera Yaar’ is a song that will remain the closest to my heart. Not only have I donned four different looks in this fabulous video, but this is the first time I am releasing my own composition. It was a while ago I started working on the song but it was my father who encouraged me to go ahead and complete the song and I am super excited to finally release it.” About the video, she added, “Piyush and Shazia both are young and super talented duo and what a concept they have given for the song. They have done an amazing job.”
‘MY PRIDE, MY SON’: BIG B AHEAD OF ABHISHEK’S ‘BOB BISWAS’ RELEASE
MUMBAI: On Thursday, megastar Amitabh Bachchan took to his Instagram and shared a video of him reciting a poem for his son Abhishek Bachchan’s new film ‘Bob Biswas’.
For the post’s caption, Big B used his father and late legendary poet Harivansh Rai Bachchan’s Hindi couplet. “My sons will not become my inheritors just because we share the same surname. They will be called my sons because they will justify their legacy. meraa bettaa, meraa uttraadhikaarii .. My pride, my son, my inheritor. Video Poem Courtesy: EF P. Ahuja,” he wrote. Big B’s gesture made Abhishek “speechless.” Reacting to the post, Abhishek commented, “Speechless. Thank you Pa. This means the world to me.” Directed by Diya Annapurna Ghosh, Abhishek-starrer ‘Bob Biswas’ is scheduled to release on ZEE5 on December 3.
SONG ‘MEHRAM’ FROM SHAHID’S ‘JERSEY’ UNVEILED
MUMBAI: A soulful track ‘Mehram’ from Shahid Kapoor’s upcoming film ‘Jersey’ has been released. Sung by Sachet Tandon, ‘Mehram’ is a soulful song. The track’s sequence sees Shahid manifesting his desire of turning cricketer once again for the love of his son.
Sharing the link of the song on Twitter, Shahid wrote, “#Mehram… the loving comforter. The heart of our film. Hope you feel the depth of its emotion. Presenting our first song from #Jersey.”
Sachet has also expressed his happiness of working on the song. “We have made Mehram with all our love and passion. It’s a song that you listen to when you’re having a bad day but still have your go-getter spirit fuelled with adrenaline. We hope you enjoy the song as much as we loved making it for you,” he said.
GUL, VINAY, RANVIR STARRER ‘420 IPC’ TRAILER OUT
MUMBAI: The makers of ‘420 IPC’, an intriguing courtroom drama about an economic offence, have unveiled an intriguing trailer on Wednesday. The film stars veteran actors Vinay Pathak, Ranvir Shorey, Gul Panag and promising actor Rohan Vinod Mehra.
Directed by Manish Gupta and produced by ZEE Studios and Rajesh Kejriwal and Gurpal Sachar under their banner Kyoorius Digital P.L, the film centres on a chartered accountant Bansi Keswani (Pathak), who is arrested for an economic offence. Mehra plays the part of Pathak’s defence lawyer, while Shorey will be seen essaying the role of an eccentric Parsi public prosecutor with Panag playing the wife of Pathak’s character.
The nearly two-minute-long trailer shows Vinay Pathak as a simple Chartered Accountant who has influential clients like the Deputy Director of MMRDA. When this client is arrested by the CBI for a 1200 crore scam and when another client accuses Keswani (Pathak) of stealing and forging 3 blank cheques of Rs 50 Lakhs each, Keswani’s life turns upside down as he fights the grave accusations of theft, forgery, and attempted bank fraud.
RANVEER EXPRESSES GRATITUDE POST ‘83’ TRAILER RELEASE
MUMBAI: After receiving huge praises for the ‘83’ trailer, actor Ranveer Singh thanked everyone for showering the film’s cast with loads of love and best wishes.
“Thank you to movie fans all over the country and beyond, our film fraternity, the press…people from all walks of life and generations have appreciated the movie’s trailer, and we are filled with gratitude and gladness,” Ranveer wrote on Instagram.
Helmed by Kabir Khan, ‘83’ is based on the Indian cricket team’s 1983 World Cup win. In the film, Ranveer will be seen essaying the role of Kapil Dev.
According to Ranveer, ‘83’ is more than a film. “This is not just a movie – it’s a glorious tribute to that moment in Indian history that changed it all! It’s about the great achievement of the Indian Cricket Team of 1983 – ‘Kapil’s Devils’! These men are legends, and it’s an honour to be a part of the cinematic telling of their iconic story on the big screen! Once again, thank you from the bottom of my heart for your generous and loving messages! Kaptaan Kabir Khan, it’s everything you dreamed of! Take a bow,” he added. ‘83’ is scheduled to release on December 24.
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