For connoisseurs of fine jewellery, Delhi’s AKM Mehrasons is a regular haunt. With a nearly 100-year legacy of fine craftsmanship capturing India’s heritage through their handcrafted creations, AKM Mehrasons Jewellers have always been at the forefront. Their age-old legacy now also includes Kasmia —their jewellery vertical with a modern twist. With their flagship store in Delhi and clientele across India and abroad, their steady growth has been inspiring. Deepak Mehra and Pooja Uppal Mehra spoke exclusively to The Daily Guardian about their iconic brand.
Q. Tell us about the history of your brand — how has the journey of becoming India’s premier traditional jewellery brand been like?
A. Our brand was founded in 1925 in pre-partition Lahore, and since then we offer unparalleled quality and exclusive designs at AKM Mehrasons Jewellers. We aim to give life to the age-old traditions and customs woven into the cultural fabric of our country. Our forte lies in conceptualising and creating jewellery that brings out the radiance of the woman who wears it. By promising ethnicity at its finest, our jewellery stays true to its Indian identity, which the 21st-century woman appreciates. We believe it is the confluence of old-world charm and new-age thought, that has been responsible for our success.
Q. When did you branch out into your new vertical Kasmia? What was the vision behind this?
A. Born under the AKM Mehrasons Jewellers umbrella, Kasmia Fine Jewellery is a modern interpretation of timeless, precious jewellery aimed at the 21st-century global woman. Our vision was to deliver contemporary aesthetics through clean cuts, fine gemstones, and designs that make a statement. Hence, our pieces are perfect for an evening of elegance or joyous festivities. We believe we have achieved what we set out to do with Kasmia as it has earned a strong clientele across the globe. Our brand is known for retaining newness and keeping the integrity of crystal clear diamonds intact. We pay attention to every detail of production, from the design to the setting of diamonds, and even the cases they are eventually sold in.
Q. Tell us about your latest collections and the design inspiration for them.
A. Our new collection — Kasmia Bride Tribe — is aimed at beautiful bridesmaids. The pieces have been inspired by the versatility of diamonds, that ensures they are understated yet effective, and can easily be paired with a range of outfits. For an evening gown, you can opt for an intricately handcrafted diamond necklace and earrings set that will perfectly frame your face or with a lehenga to make a statement.
Q. How did the pandemic affect your business? Did you establish a strong digital vertical at this time?
A. We have always given importance to the digital medium and made sure both brands have a strong digital presence. During the pandemic, we stayed connected with our old clientele and built a new customer base from our website and Instagram page. This allowed us to thrive even during the pandemic.
Q. Has investment in jewellery increased with the economic uncertainties of the last couple of years?
A. The pandemic has affected everyone, however, people still remain optimistic. Weddings have continued in an intimate fashion. Since people were not spending as much on guests and large venues, more was spent on the bride’s jewellery, that also served as an investment for the future. Kasmia, as a versatile brand, became quite popular with consumers at this time.
Q. To what do you attribute the popularity of your brand among celebrities?
A. At Kasmia, our strength lies in our timeless and classic designs, that attract many celebrities. Each piece is a memento of beautiful regalia paired with modern elegance. At AKM, the focus is on heritage jewellery through exquisite craftsmanship. We believe such qualities have led to celebrities choosing our pieces frequently — whether for personal commitments or promotional purposes.
Q. What are the jewellery trends one should look out for in the near future?
A. Since we have all been restricted to communicating virtually, the expression of our style is from the waist up. It’s no surprise that statement earrings are bigger — both physically and metaphorically — than ever. Another trend we see on the rise, are clusters of pear-cut white diamonds that taper elegantly into long diamond drops, that look opulent yet sophisticated.
The interviewer is a lawyer who pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on email@example.com.
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DID YOU KNOW THALAPATHY VIJAY IS A BIG TIGER SHROFF FAN?
MUMBAI: Kollywood superstar Thalapathy Vijay, who celebrated his 47th birthday on 22 June, is a big Tiger Shroff fan. This was revealed a day before his birthday by when a few celebrities like Keerthy Suresh, Anirudh, and Malavika Mohanan gathered on Clubhouse to recall their fond memories with the superstar. During their chat, organised to celebrate Vijay’s birthday, Malavika revealed that Vijay is a big fan of Tiger.
The ‘Master’ actress revealed, “We had gone to watch the film together as a crew. During the intro scene of Tiger, Vijay got visibly excited and cheered for him shouting, ‘Thalaiva!’ Not many people get to see this fun side of him. He later mentioned to her that he likes the young actor.” Tiger’s father Jackie Shroff has shared screen space with Vijay in 2019’s blockbuster ‘Bigil’. He played a baddie in the film.
This is quite an interesting revelation about Vijay and we can’t wait to see him work with Tiger.
Meanwhile, Vijay will be seen in director Nelson Dilipkumar’s film titled ‘Beast’. Its first look and title were released recently. Keerthy Suresh, Dhanush and many other actors praised the first look of ‘Beast’ oozing style and swag.
The film also stars Pooja Hegde, Yogi Babu, Shine Tom Chacko, VTV Ganesh, and Aparna Das. The music is composed by Anirudh Ravichander and the film is backed by Sun Pictures.
‘FRIENDS’ STAR JAMES MICHAEL TYLER REVEALS CANCER FIGHT
WASHINGTON: James Michael Tyler, who starred as Gunther on ‘Friends’, shared that he was diagnosed with Stage 4 prostate cancer and he can no longer walk because of it.
According to Variety, during an interview with a news outlet, Tyler, who played Jennifer Aniston’s coffee shop manager Gunther on ‘Friends’, shared that he was diagnosed with advanced prostate cancer in September 2018 after a routine physical. Tyler said, “I was 56 years old at the time, and they screen for PSA, which is a prostate-specific antigen. That came back at an extraordinarily high number. So, I knew immediately when I went online and I saw the results of my blood test and blood work that there was obviously something quite wrong there.
He further, nearly immediately, my doctor called me and said, “Hey, I need you to come in tomorrow because I suspect that you may have quite a serious problem with your prostate.’”
Tyler was recently seen on the HBO Max special ‘Friends: The Reunion’. While several other characters from the show stopped by to say hello to the core cast in person, Tyler appeared via video conference.
Talking about his experience, he said, “I wanted to be a part of that, and initially I was going to be on the stage, at least, with them, and be able to take part in all the festivities. It was bittersweet, honestly. I was very happy to be included. It was my decision not to be a part of that physically and make an appearance on Zoom because I didn’t wanna bring a downer on it, you know? I didn’t want to be like, ‘Oh, and by the way, Gunther has cancer’.” The actor is undergoing chemotherapy and is urging men to get early screenings to battle it.
PRIYANKA CELEBRATES NATIONAL SELFIE DAY
Priyanka Chopra shared her selfie on social media on the occasion of National Selfie Day. National Selfie Day is celebrated in America.
Sharing her selfie post, Priyanka wrote in the caption, ‘The only right way to celebrate #NationalSelfieDay’. Priyanka is seen wearing a white and blue colour top and teamed it up with sunglasses. She adjourned a cool yet elegant look with open hair and pink lipstick.
Priyanka has been in news related to Victoria’s Secret. Victoria’s Secret is all set to give opportunities to female athletes, activists, and entrepreneurs to promote women empowerment. Priyanka’s name was included in this list.
‘The White Tiger’ star was announced as one of the brand ambassadors of Victoria’s Secret. Sharing the news on social media Priyanka wrote, “Representation matters. It’s crucial for us to show everyone all over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business, this is exactly what I intend to do. It’s been so incredible to see your reactions to yesterday’s announcement. It’s fuelled me further and I am excited to bring about meaningful change at one of the world’s most iconic brands. I’m so proud to be in the company of the Collective of incredible women that will helm this change.”
WHY KANGANA WANTS INDIA TO BE RENAMED BHARAT
MUMBAI: Kangana Ranaut recently took to social media to share why India should be renamed Bharat and what this word means.
Kangana wants India’s name to be changed to ‘Bharat’ . The ‘Thalaivi’ star, who has never shied away from expressing her views on various issues, has shared her take on social media regarding the name ‘India’ and claimed that it was given to our nation by Britishers. Further, in her note, she has explained why it should be changed back to Bharat. Kangana is back in Mumbai and currently gearing up for the second schedule of ‘Dhaakad’.
Taking to her Instagram stories, Kangana shared a screenshot of her post on the Koo app and wrote, “India can only rise if it’s rooted in its ancient spirituality and wisdom, that is the soul of our great civilisation. The world will look up to us and we will emerge as a world leader if we go higher in urban growth but not be a cheap copy of the western world and remain deeply rooted in Vedas, Geeta, and Yoga, can we please change this slave name India back to Bharat.” With this post, she shared photos of women during old times.
Kangana shared another post explaining the meaning of Bharat and claimed that it is made up of three Sanskrit words,“British gave us slave name India which literally means east of Indus River. Really would you call a child small nose or second-born or worse C section? What kind of a name is this? So rudimentary. Let me tell you the meaning of Bharat. It’s made of three Sanskrit words BH (bhav), Ra (rag), ta (tal). Yes, that’s who we were before we were enslaved, the most culturally and aesthetically evolved civilisation. Every name has a vibration and the British knew this they not only gave new names to places but even to people and important monuments. We must regain our lost glory, let’s start with the name Bharat.”
CHITRANGDA CELEBRATES YOGA DAY IN PICTURESQUE KASHMIR
Actor Chitrangda Singh who is currently at Pahalgam in Jammu & Kashmir, shared a few pictures of hers doing yoga in the mountains. These pictures have a breath-taking view of the mountains in the background. June 21 is celebrated as ‘International Yoga Day’ every year. Several people have been posting their pictures and videos to celebrate this day.
What makes Chitrangda’s photos more adorable was the fact that she was interrupted by her dogs as she sat down in a yoga pose. On the work front, Chitrangda will soon be seen opposite Abhishek Bachchan in Red Chillies Entertainment, Sujoy Ghosh’s Production, crime-thriller Bob Biswas.
SCHWARZENEGGER REVEALS HIS CHILDREN ‘HATED’ HIS MOVE FROM FILM TO POLITICS
WASHINGTON: The Former Governor of California and Hollywood legend Arnold Schwarzenegger recently opened up about his family life behind the scenes of his governorship from 2003 to 2011.
Arnold said his four children weren’t happy with his transition from action movie star to the 38th governor of California. The Schwarzenegger family moved from Hollywood to Sacramento, where Arnold served for two terms.
“First of all, I think it is very important to let everyone know how much you kids hated my job. It was one of those kind of odd things where I just thought that: ‘Oh, my kids will be so proud of me being governor now. And all this stuff, but I don’t think that you guys really kind of connected with that. I think you were so used to what we were doing when I was on a movie set,” he said.
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