Elon Musk recently lifted the veil on the mechanics behind X’s content algorithm, revealing why your feed may favor certain posts. In a Monday update, Musk explained how the platform’s algorithm operates based on user engagement.
Understanding the X Algorithm
Musk detailed that the algorithm operates on a straightforward principle: “If you interact with content, you want to see more of that content.” Your actions, such as liking, commenting, and sharing posts, play a pivotal role in shaping what appears on your feed.
He highlighted that sharing content serves as a significant signal to the algorithm. “One of the strongest signals is if you forward X posts to friends, it assumes you like that content a lot because it takes effort to forward,” Musk said. Thus, when users share posts, the algorithm interprets this as a strong endorsement, subsequently populating their feed with similar content.
Algorithm’s Limitations
Musk also acknowledged a key flaw in the current system. The algorithm lacks the ability to discern the intent behind user interactions. “Unfortunately, if the actual reason you forwarded the content to friends was because you were outraged by it, we are currently not smart enough to realize that,” he admitted.
Freedom of Speech and Feuds
In a follow-up post, Musk reiterated his support for “freedom of speech.” “I like content that supports freedom of speech,” he declared. He also made headlines with his provocative statement: “I’ll cage fight the dictator in Brazil if I have to.” This remark was directed at Brazil’s Chief Justice Alexandre de Moraes, whom Musk has previously criticized as a “tyrant” and a “dictator.”
The tension between Musk and de Moraes started in April when Musk announced plans to unsuspend accounts linked to the 2023 Brazilian Congress attack, defying a court order. In retaliation, de Moraes launched an investigation into Musk, accusing him of spreading misinformation and obstructing justice. The Brazilian authorities even took drastic measures, including blocking access to X and freezing Starlink’s assets in Brazil.
Musk’s ongoing feud with de Moraes has fueled his criticism of the judge, further intensifying the conflict between the tech billionaire and Brazilian officials.