7500+ SQ FT TRICOLOUR CREATED WITH FRESH VEGETABLES

In commemoration of the 75th Independence Day-Azadi ka Amrit Mahotsav, WayCool Foods on Sunday created a first-of-its-kind food flag installation spread over approximately 7632 sq. ft near its distribution centre at Kannamangala, Bangalore. The food flag was symbolic of India’s successful transformation from a food-scarce to a food-surplus nation and a journey to become a food powerhouse for the world. It is also one of the largest producers of fruits and vegetables in the world.

The fruits and vegetables used in the creation of the flag were distributed to the Akshaya Patra Foundation immediately after the event. A refreshing take on the Har Ghar Tiranga Campaign, WayCool recreated the tri-colours of the flag with a fine selection of grown-in-India fresh produce like carrots, radishes, green okra, beans, and capsicum, as well as value-added products such as potato flakes, and more.

Over 20 tonnes of various varieties of fresh produce were used, showcasing India’s incredible versatility and diversity of agricultural output. The saffron was represented by carrots, radishes, and potato flakes forming the white, and the flag was given a magnificent finish of green with capsicum, beans, and ladies finger (green okra).

The company also used its storage and handling technologies to ensure that not a single gram of the produce used in the display was wasted, and the produce was handled with the best hygiene practices. The produce was then donated to the Akshaya Patra Foundation. One of the largest food flags ever created, the company also ensured that it fed the needy with near-to-zero food wastage.