17 minutes of YouTube videos can drive down prejudice

Watching just 17 minutes of YouTubers talking about their struggles with mental health drives down prejudice, University of Essex research has suggested.
Viewers’ perceptions of disorders declined, with prejudice towards mental health falling by 8% and intergroup anxiety levels plummeting by 11%.
The study, published in Scientific Reports, explored how connections felt by people towards YouTube creators they watch – known as parasocial relationships—can impact behaviour. As part of the research, hundreds of people watched videos of a woman who then revealed she had a borderline personality disorder (BPD) and discussed common misconceptions about her condition. After watching just 17 minutes of her content, levels of explicit prejudice and intergroup anxiety dropped.

TDG Network

Recent Posts

India Backs Israel-Hamas Ceasefire and Hostage Release Deal

India supports the ceasefire agreement between Israel and Hamas, which outlines a six-week ceasefire and…

13 minutes ago

Abandoned German Shepherd waits 8 hours in Delhi market, rescued and named ‘Swiggy’

A German Shepherd was abandoned in a Delhi market, waiting eight hours for her owner.…

14 minutes ago

LA Wildfire: Leonardo DiCaprio Donates USD 1 Million for Relief Efforts

DiCaprio’s contribution aligns with a broader wave of celebrity donations addressing the crisis.

15 minutes ago

Justin Trudeau Declares He Will Not Contest in the Next Federal Election

Justin Trudeau declares he will not contest upcoming elections, focusing on current responsibilities until leadership…

15 minutes ago

Meet Daya Nayak: Mumbai Encounter Specialist Visits Saif Ali Khan’s Bandra Home After Attack

Saif Ali Khan was attacked at his Mumbai home but is stable after surgery. His…

20 minutes ago

Who is Daya Nayak? Mumbai’s Encounter Specialist Investigates Saif Ali Khan’s Bandra Attack

Mumbai Police's Daya Nayak joins the probe into Saif Ali Khan's stabbing, bringing his expertise…

24 minutes ago