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OnePlus launches affordable premium ‘Nord’ in India

OnePlus on Tuesday launched an affordable premium smartphone OnePlus Nord at a starting price of Rs 24,999 for the base 6GB+64GB model in the India market. The 8GB+128GB a n d 1 2 G B +2 5 6 G B models will be available for Rs 27,999 and Rs 29,999, respectively. The smartphone will go on sale via Amazon India and OnePlus. in starting 4 August. However, the base 6GB + 64GB model won’t be available until September. The device has begun pre-booking from 22 July at OnePlus Experience Stores and on starting 28 July. The dual-SIM (Nano) OnePlus Nord runs Android 10-based OxygenOS 10.5. The smartphone features a 6.44-inch full-HD+ (1,080×2,400 pixels) Fluid AMOLED display with 90Hz refresh rate and 20:9 aspect ratio. The display is protected by Corning Gorilla Glass 5 and supports features including Night Mode, Reading Mode, and Video Enhancer.

Zebronics’ new Dolby Digital-powered 5.1 sound bar

Audio accessory maker Zebronics on Tuesday announced the launch of a new Dolby Digitalpowered 5.1 sound bar designed to make your entertainment experience, be it while watching TV or listening to music, larger than life with hi-fidelity surround sound. The new “ZEBJuke Bar 9400 Pro Dolby 5.1” sound bar is currently available at leading retail outlets across India at a price range starting from Rs 3999 to 13,999, the company said. The 5.1 soundbar comes with a total of six channels — three front speakers embedded in the soundbar, two rear satellite speakers and a powerful 16.5cms subwoofer and 525Watts output for full impact surround sound. The two rear speakers are designed to give users the surround sound effect and the promising Dolby Digital audio to maximise the full potential of entertainment. One can switch up to the hi-fidelity audio on the soundbar with a total output of 225Watts and precision sound from 150Watts from the rear satellite, Zebronics said.

Nikon’s full-frame mirrorless camera enters India

Japanese imaging giant Nikon on Tuesday launched a new full-frame mirrorless camera Nikon Z 5 in India at a starting price of Rs 1,13,995. According to the company, the Nikon Z 5 is compact and lightweight, allowing users to move freely as the camera only weighs approximately 675 grams, and will be available from 27 August. The camera features improved user-friendliness, which eases the handling and operation via a touch screen and its customisable “i-Menu” that provides shortcuts to frequently used settings in one interface. The camera has 20 different types of Creative Picture Control, which works like favourite app filters that apply to both stills and movies, so creations get an immediate uplift. One can also easily upload photos on social media with Nikon Snap Bridge.

2022 iPhones to feature periscope telephoto cameras

Apple is reportedly planning to introduce periscope telephoto cameras into its iPhone lineup in 2022. A periscope lens offers optical zoom capabilities not otherwise possible in a smartphone camera, allowing for 5x or even 10x optical zoom. Periscope lenses have already seen their way into some smartphones including the OPPO Find X2 Pro and the Huawei P40 Pro Plus. A new research note from Ming-Chi Kuo claims that the two strongest lens suppliers in Korea and China, Sunny Optical and Semco will join Apple’s lens supply chain later this year and at the beginning of next year respectively, reports The Verge. Kuo said that Semco will begin shipping iPhone lenses, including periscope motors, telephoto lenses in 2022 and a periscope telephoto lens, as well as voice coil motor technology which will ship in 2022.

Redmi Note 9 with quad rear camera system now in India

Chinese smartphone maker Xiaomi on Monday launched Redmi Note 9 with a quad rear camera setup at a starting price of Rs 11,999 for the 4GB RAM+64GB storage variant. The phone also has a 4GB RAM+128GB storage option that is priced at Rs 13,499 while the 6GB RAM+128GB variant comes for Rs 14,999. The Redmi Note 9 in three colours – Pebble Grey, Arctic White and Aqua Green, will be available from July 24, informed the company. The smartphone features a 6.53-inch full-HD+ (1,080×2,340 pixels) Dot Display with 19.5:9 aspect ratio and Corning Gorilla Glass 5 protection. Under the hood, the phone has an octa-core MediaTek Helio G85 SoC, coupled with up to 6GB RAM. The phone houses a quad rear camera setup that houses a 48MP primary sensor, an 8MP secondary sensor, 2MP sensor and a 2MP depth sensor. For selfies, there is a 13MP camera sensor at the front.

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YouTube concludes experiment that showed some users 10 unskippable ads



YouTube concludes experiment that showed some users 10 unskippable ads

Over the years, advertisements have crept into the YouTube experience as a way to support creators financially and maintain the platform.

However, it appears like YouTube is now going above and beyond with its advertising, playing up to 10 non-skippable adverts in a row.

YouTube has given a statement in this regard informing that this experiment with advertisements has now “concluded”.

 On YouTube, commercial breaks generally show before the start of a video as well as throughout it if the creator permits it. These breaks can typically last a few seconds or a few minutes, but longer adverts typically offer the option to skip that ad after a certain amount of time.

Some YouTube users have noticed that, over the past few months, the number and length of adverts on the site have significantly increased, especially for unskippable formats.

Some Twitter users recently took to Twitter to mention, or rather claim that the application showed them breaks with as many as 10 ads in a row that can’t be skipped.

9to5 Google further reports that these longer breaks seem to be happening more frequently lately, though not with all films or with all viewers. 

Users with about five ads every break are more common than users with ten ads per break.

9to5 Google spoke to the Youtube spokesperson who revealed that the expanded number of ads was a part of a “small experiment” that has since “concluded.”

He said, “At YouTube, we’re focused on helping brands connect with audiences around the world, and we’re always testing new ways to surface ads that enhance the viewer experience. 

We ran a small experiment globally that served multiple ads in an ad pod when viewers watched longer videos on connected TVs. 

The goal is to build a better experience for viewers by reducing ad breaks. We have concluded this small experiment.”

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World’s most Aerodynamic car, Mercedes-Benz EQS is now in India

According to Mercedes, the EQS is the world’s most aerodynamic car and boasts of a drag coefficient from 0.20. Streamlining, seam sealing and minimization, wheel design, tyre spoilers, underbody panelling, a rear lip spoiler, and self-lowering air suspension ensure better comfort, stable handling, driving range and efficiency.



World’s most Aerodynamic car, Mercedes-Benz EQS is now in India


ercedes-Benz has launched the ‘Made in India’ EQS 580 4MATIC in the market, a car that marks some significant firsts in India both for the German Luxury brand as well as the overall EV luxury space in our country. India becomes the first market outside of Germany to manufacture this luxury EV, which can also be dubbed as the S-Class of electric cars. 

The EQS also becomes India’s longest-range EV with a range of 857 kms on a single charge, a number verified by Automotive Research Association of India (ARAI). The car has been priced at Rs. 1.55 crore, ex-showroom.


According to Mercedes, the EQS is the world’s most aerodynamic car and boasts of a drag coefficient from 0.20. Streamlining, seam sealing and minimization, wheel design, tyre spoilers, underbody panelling, a rear lip spoiler, and self-lowering air suspension ensure better comfort, stable handling, driving range and efficiency.

The doors are frameless, something that always adds to the premium quotient of a luxury car. Mercedes says that the fact that the EQS is based on an all-electric architecture also opened new design possibilities. As there is no large engine block on board, the behaviour in a frontal crash could be modelled even better. 


The sustainability in the EQS is enhanced through recycled & renewable raw materials as well as usage of recycled steel among other elements. One of the standout features in the cabin is indeed big 56-inch MBUX Hyperscreen. 

This includes the digital cluster, touchscreen system as well as a secondary screen for the front passenger. In addition, this the car also comes with a head-up display and a Burmester surround sound system comprises 15 speakers with a total output of 710 watts.


The high-power density of the lithium-ion battery comes with usable energy content of 107.8 kWh and is equipped with a powerful 400-volt battery manufactured using the lithium-ion technology. 

Maximum output generated is 385 kW while you get a peak torque figure of 855 Nm. Remember this is an electric car so all that torque is available right from the word go. Because of this car accelerates from 0-100 km/h in mere 4.3 seconds and reaches a maximum speed of 210 km/h. The big talking point is of course the range. 

At 857 kms on a single charge, the EQS has become the EV with the maximum range being sold currently in India.

The inclusion of rear-axle steering with 10° steering angle adjustment is a feature that works well looking at the congested Indian roads, tight parking spaces as well as the size of this luxury saloon. 

You also get to choose between Eco, Comfort, Sport and Individual drive modes, which change the accelerator pedal characteristic and agility, among other things.

In the Eco mode, the focus is on efficiency and an energy-efficient driving style. The car also gets a predictive route planning feature where the car plans the fastest and most convenient route, including charging stops, based on numerous factors and reacts dynamically to traffic jams or a change in driving style.


The EQS comes with a EURO NCAP rating of 5 star and gets as many as 9 airbags. 

In addition to driver and front passenger airbags, a knee airbag on the driver’s side is also standard. It protects the legs from contact with the steering column or instrument panel in a severe frontal crash. It also features a rigid passenger cell, special deformation zones and restraint systems. 

Designer belt buckles at the front and rear support buckling up, because the lights of the belt buckle pulsate at that time. The car also gets an acoustic vehicle alert system where a special sound acts as a warning for pedestrians.


The car comes with a 22-kW standard wall box AC charger while supporting a maximum DC charging power of 200 kW. Mercedes-Benz India says it will set up the largest ‘Ultra-fast charging network’, covering 80% of the country by end of 2022. 

This network will be exclusive to brands’ customers, with free and round the clock charging services being offered, for the first year.

The author is a senior editor at

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On Dussehra, Reliance launches Jio True 5G in four cities for select customers



On the occasion of Dussehra, telecom giant Reliance Jio launched a beta trial of 5G services in four Indian cities on Wednesday. The Jio True 5G services will be available by invitation only to a select group of customers.

“Jio’s True-5G is built on the “We Care” principle and will bring transformational changes across Education, Healthcare, Agriculture, Skill Development, Small, Medium, and Large enterprises, IoT, Smart homes, and Gaming, impacting 1.4 billion Indians,” the company said in a statement yesterday.

By invitation, the Jio True 5G service is being launched in Delhi, Mumbai, Kolkata, and Varanasi for existing Jio users. Customers who are invited will receive unlimited 5G data at speeds of up to 1 gigabyte per second.

The company stated that it will announce beta trial services for other cities as they prepare for 5G technology. The invited users will continue to use the beta trial services until the network coverage of a city is complete, in order to provide the best coverage and user experience to each customer.

Customers on the ‘Jio Welcome Offer’ will have their service automatically upgraded to Jio True 5G without having to change their existing Jio SIM or 5G handset.

Reliance Jio stated that it is working with all handset manufacturers to ensure that their 5G smartphones work seamlessly with Jio True 5G services, providing customers with the most comprehensive range of 5G devices.

“India is leading the Digital revolution. Jio 5G will be True 5G, and we believe India deserves nothing less than TRUE-5G. Jio 5G will be the world’s most advanced 5G network, built for every Indian, by Indians”, Reliance Jio chairperson Akash Ambani said in a statement.

During his speech at the India Mobile Congress, Reliance Industries chairman Mukesh Ambani stated that Jio’s 5G network will cover the most remote corners of India by December next year, and the services will be more affordable than anywhere else in the world.

“India may have started a little late, but we’ll finish first by rolling out 5G services that are of higher quality and more affordable,” quoted Ambani.

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‘5G to reach over 200 cities’, says Ashwini Vaishnaw



Ashwini Vaishnaw

Prime Minister Narendra Modi on Saturday launched 5G technology in India. After the launch, Airtel launched its 5G services in 8 cities and by March 2024 they will cover the entire country.

Meanwhile, by December 2023 Reliance Jio will introduce its 5G services and Vodafone Idea will launch its 5G services too. 

Moreover, Union telecom minister Ashwini Vaishnaw on Saturday said state-owned Bharat Sanchar Nigam Limited (BSNL), too, will offer 5G technology. The 5G services of BSNL will begin by 15 August 2023. 

Addressing the event Union telecom minister Ashwini Vaishnaw said, “This would make the company a powerful entity in the telecom sector.”

However, in his speech, Vaishnaw said that in the coming 6 months the 5G services will be available in 200 cities in the country.

“By 2024, the government wants to bring 80-90 percent people under 5G coverage,” Vaishnaw stated.

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Using 5G technology, PM Modi test drives a car from Delhi in Europe




Using the newly launched 5G technology, Prime Minister Narendra Modi conducted a test drive of a car in Europe from Delhi’s Pragati Maidan on Saturday. Union minister Piyush Goyal tweeted the photo and wrote, “India driving the world’.PM Modi inaugurated the India Mobile Congress 2022 exhibition before he launched the 5G mobile telephony services in India. At the exhibition, he visited the pavilions of the different telecom operators to experience the first-hand experience of the 5G technology.PM Modi was briefed about the technology by Mukesh Ambani and Akash Ambani at Reliance Jio stalls.Then PM Modi went to the stalls of Airtel, Vodafone Idea, C-DOT and others.Union telecom minister Ashwini Vaishnaw said, “Telecom is the gateway, the foundation of Digital India. It is the mode to bring digital services to every person.”Reliance Industries chairman Mukesh Ambani promised to deliver 5G to every town, every taluka by December 2023. He said, “I can say we are ready to take leadership and Indian Mobile Congress should now become Asian Mobile Congress & Global Mobile Congress. India may have started a little late, but will finish first.”

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20 Essential Tips for Optimizing Your Site for Mobile Search



As more and more people use mobile devices to access the internet, it’s important to make sure your website is optimized for mobile search. 

Here are 20 essential tips for optimizing your site for mobile search:

1. Use responsive design: Responsive design is a type of web design that makes websites look good on all devices, including small screens.

2. Use large font sizes: Make sure your font sizes are large enough to be easily readable on small screens.

3. Use short and descriptive titles: Keep your titles short and descriptive so they can be easily read on small screens.

4. Use mobile-friendly content: Make sure your content is easy to read and navigate on small screens.

5. Use images wisely: Use images sparingly and make sure they’re optimized for small screens.

6. Use simple menus: Keep your menus simple and easy to navigate on small screens.

7. Use social media buttons: Make it easy for visitors to share your content on social media by adding social media buttons to your website.

8. Use mobile-specific design elements: Use design elements that are specifically designed for mobile devices, such as click-to-call buttons and maps.

9. Use Accelerated Mobile Pages (AMP): AMP is a type of code that makes pages load faster on mobile devices.

10. Use Google Search Console: Google Search Console is a free tool that helps you track your website’s search performance on Google. 

11. Use Google Analytics: Google Analytics is a free tool that helps you track your website’s traffic and performance.

12. Use keyword research: Use keyword research to find the right keywords to target for your mobile website.

13. Use backlinks: Backlinks are links from other websites to your website. They help improve your website’s search engine ranking.

14. Use sitemaps: Sitemaps are files that contain a list of all the pages on your website. They help search engines index your website more effectively.

15. Use structured data: Structured data is code that helps search engines understand the content on your website.

16. Use robots.txt: Robots.txt is a file that tells search engines which pages on your website they should index.

17. Use hreflang tags: Hreflang tags are tags that tell search engines which version of your website to show users in different languages.

18. Use mobile-friendly URLs: Make sure your website’s URLs are easy to read and remember on small screens.

19. Use local SEO: Local SEO is a type of SEO that helps you rank higher in search results for local searches. 

20. Use Google My Business: Google My Business is a free tool that helps you manage your business’s information on Google.

By following these tips, you can make sure your website is optimized for mobile search and get the most out of your mobile traffic.


1. What is responsive design? 

Responsive design is a type of web design that makes websites look good on all devices, including small screens.

2. What are the benefits of using responsive design? 

The benefits of using responsive design include improved user experience, better search engine optimization, and higher conversion rates.

3. What is AMP? 

AMP is a type of code that makes pages load faster on mobile devices.

4. What are the benefits of using AMP? 

The benefits of using AMP include improved page loading speed, reduced data usage, and improved user experience.

5. What is Google Search Console? 

Google Search Console is a free tool that helps you track your website’s search performance on Google.

6. What are the benefits of using Google Search Console? 

The benefits of using Google Search Console include improved search engine ranking, higher click-through rates, and more website visitors.

7. What is Google Analytics? 

Google Analytics is a free tool that helps you track your website’s traffic and performance.

8. What are the benefits of using Google Analytics? 

The benefits of using Google Analytics include improved website traffic, higher conversion rates, and better marketing insights.


As you can see, there are many benefits to using responsive design and mobile-friendly design elements on your website. By following these tips, you can make sure your website is optimized for mobile search and get the most out of your mobile traffic.

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