September brings with it plenty of festivities and fun. No industry celebrates this time of the year better than the fashion industry, with designers launching their exclusive winter-festive collections. Delhi-based Sawan Gandhi, Creative Director and Founder of his eponymous Indian-wear label, also launched his collection ‘Taahir’ this week. In a candid chat with The Daily Guardian, he shares insight into his design journey and his new line. Excerpts:
Taahir by Sawan GandhiNayaab by Sawan Gandhi
Sawan Gandhi – Creative Director and Founder
Q. Tell us about your journey in this business so far. What makes you stand apart in this competitive industry?
A. Soon after college, I decided to pursue my interest in the creative field and stepped into the fashion industry. With no prior experience or knowledge, I started my own label in 2011 with a few creations which I shared with my relatives and friends. I was always intrigued by my mother’s collection of lightweight chikankari sarees and their understated elegance, which is where most of my design inspiration stems from. My first showroom was launched in 2013 in Hauz Khas Village, followed by my flagship store in Mehrauli which was inaugurated in 2017, and now we also retail on our website www.sawangandhi.com.
I term my signature style as consisting of ethereal ensembles, soft colour palettes, and intricate craftsmanship and I believe these components give my designs a distinctive flair. My creations offer a young perspective to Indian attire while relying on beautiful old-world elements. I draw inspiration from vintage styles and combine them with our signature chikankari embroidery and sequin work. Also, I ensure that our garments are wearable and light.
Q. What does label Sawan Gandhi stand for as a brand?
A. Our philosophy is to make every occasion unconventionally beautiful. We do this by using soothing colours that are sure to make the wearer stand out in a crowd. Each outfit is designed so that it can be styled in multiple ways, which also engenders a sustainable approach towards fashion choices. Ever since I started out, I have tried to consciously step away from the heavy looks adorned by brides and grooms by using traditional techniques and contemporary hues to elevate each creation.
I believe a loyal client base is the bedrock of any label and word of mouth has been our primary source of PR since the beginning. My clientele includes customers from across the country and our collections are showcased at multi-designer showrooms like Aza, Ogaan, Pernia’s Pop Up Shop, and Fuel. Along with this, our brand also has an international presence in London, Jakarta, Bangkok, Dubai, Canada, and Los Angeles.
Q. Tell us about your latest collection? What techniques have you used for this collection?
A. My latest collection ‘Taahir’ has been curated specially for the new age Indian wedding. Breaking traditional rules of Indian weddings, the collection highlights the radiance of festivities and celebrations through lightweight attire, soft palettes, and flowy drapes. The colour palette is in themes of ivory, beige, soft pinks, blues, and yellows. It’s a fusion of traditional with chic with interplay of light and shadow, structure and fluidity, volume and lightness, to create subtle drama.
Our outfits make people feel confident in their own style and individuality. An array of alluring colours, appliqué motifs, subtle tonal embroidery highlighted with Swarovski crystals and hand-dyed beads used by our studio artisans, gives each outfit a reflection of bespoke elegance.
Q. Many celebrities and eminent personalities have been spotted in your clothes. What do you believe attracts them to your work?
A. Some of the prominent personalities that have adorned Sawan Gandhi garments include Madhuri Dixit, Sara Ali Khan, and Kriti Kharbanda, amongst a few others. I believe they are most attracted to the light wearability our clothes offer that allow them to look and feel gorgeous. It has been great to witness the evolution of our brand in the fashion industry and it makes me feel really positive and excited.
Q. What have been your biggest challenges in recent times? How have you overcome them?
A. Lockdown weddings are a recent trend and now the focus has shifted from big fat Indian weddings to small intimate weddings. Fortunately, the excitement and happiness of the occasion is the same even though there has been an indefinite halt to larger gatherings and festivities. These micro weddings take place in more relaxed environments and in turn need relaxed outfits in beautiful colours to complement the various functions.
Q. What have been the most rewarding moments for you so far?
A. Watching my designs being recognised in the Indian fashion industry and witnessing my collections being received so well internationally fill me with tremendous happiness and contentment.
Q. What are you working on next?
A. Currently, I am working on my next cocktail wear collection which we’re hoping to shoot by the end of this month.
The interviewer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on firstname.lastname@example.org.
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Bollywood in awe of Pushpa & Allu Arjun
Mumbai: Pushpa star Allu Arjun, the talk of the town, has absolutely impressed
his fans,audiences, actors in the South and also many bigwigs in Bollywood. The
stylish star with his emphatic performance has won the hearts of many in the Hindi
speaking regions. Now, Bollywood is all praise for Pushpa Raj aka Allu Arjun and
the movie, reiterate what the stylish star has said in the film, ‘Pushpa is not flower,
it is fire’. Completely entranced by Allu Arjun’s splendid work in “Pushpa”,
and also as the Hindi version in the North belt alone grossed Rs 100 crore
in box office collections in 25 days of its run, actors and big producers
in Bollywood have taken notice, and are now speaking about the
stylish star’s ability to charm viewers.
At a time when Allu Arjun has amassed a big fan following in
Hindi-speaking regions, there are reports of Bollywood producers lining up to cast him in their next Hindi films. Also, many
Hindi actors are showing interest to act in his upcoming pan-India movies. It is also reportedly said that producers are looking
to get Hindi dubbing or remake rights of the icon star’s upcoming films as they feel he will dominate the cinema space now.
The passion Allu Arjun put into his Pushpa Raj character is
so evident that people are just captivated by him.
LATA MANGESHKAR TO REMAIN UNDER SUPERVISION FOR A FEW MORE DAYS
MUMBAI : Giving a health update regarding legendary singer Lata Mangeshkar, her doctor on Sunday shared that the megastar will still remain in the Intensive Care Unit (ICU), under the supervision of doctors for a few more days.
The Bharat Ratna recipient was admitted to Breach Candy Hospital in Mumbai last week and her treatment is still going on. The 92-year-old star is suffering from corona as well as pneumonia. Dr Pratit Samdani who is treating the veteran singer said that “Lata ji is still in the ICU, she still that is why she is kept under the supervision of the doctor in the ICU.” “Lata ji will remain under the supervision of the doctor for a few more days, it is difficult to say how many days it will last. No one is allowed to meet.” The doctor also said that there is a need for people to pray for her recovery.
MOUNI ROY TO RETURN TO SMALL SCREEN AS A JUDGE ON REALITY SHOW
MUMBAI : After working in films like ‘Gold’, ‘Made in China’, and the yet-to-be-released ‘Brahmastra’, actor Mouni Roy is back to the small screen — the place where she first made her acting debut. Mouni is all set to appear as a judge on ‘Dance India Dance Li’l Masters Season 5’. Talking about the same, she said, “For me, dance is an expression. It is an amalgamation of various art forms. I am incredibly excited to be a part of Dance India Dance Little Masters as a judge. I can’t wait to watch the young kids showcasing their talent on such a huge platform.”
Mouni started her acting journey with TV shows and rose to fame with supernatural ‘Naagin’.
KURUKKU VAZHI IS A CRIME THRILLER: SHIRA GAARG
CHENNAI: What started as a surprising opportunity for actress Shira Gaarg to explore her passion became her career path once she started getting good reviews from reputed film critics for her role in her debut Tamil film Baby. Hailing from Bengaluru, Shira Gaarg was pursuing her college studies when a photoshoot caught the attention of director Balaji Sakthivel and his production team. They were looking for a fresh face for the movie Baby. She did not have any experience in acting then but after motivation from the director and support from her family she accepted the offer. Later after completion of her MBA she decided to take acting as her full time profession. Actress Shira Gaarg has recently completed the shoot for Tamil film titled Shot Boot Three directed by Arun Vaidyanathan and is currently shooting for her next movie Kurukku Vazhi directed by N.T. Nantha. In a candid conversation the actress avers, “Kurukku Vazhi is a crime thriller. It describes about what happens when people take short cut in life and how it would impact others. It is a very emotional role and the character has to go through mix of emotions. The story is about four people and what choices I make while dealing with them.” The film is produced by K Singh and A. Sharma. Apart from writing and directing the film, N.T. Nantha has also handled cinematography and composed the music. Apart from these projects, Shira Gaarg has also played the lead role in a Tamil web series Chewing Gum for Hotstar Network. She further added, “All my roles are unique and distinct. I am looking at playing meaty kind of roles. Fortunately the roles which I have played are all different and diverse.”
PRIYANKA CHOPRA, NICK JONAS ENJOY ROMANTIC BEACH STROLL
WASHINGTON: Celebrity couple Priyanka Chopra and Nick Jonas were recently spotted enjoying their romantic evening stroll at a beach, near San Diego. As per the pictures obtained by TMZ, the star couple was chilling at Del Mar Dog Beach, near San Diego. They meandered on the sand for about 30 minutes as their dogs took in the sights, sounds and smells. Visitors on the beach told the outlet that Nick and Priyanka were super happy, chatting most of the time as they held hands and walked with their two pet dogs.
The global actor was seen wearing a black casual jacket with a pair of blue jeans teamed up with sneakers and black shades.
Nick was also seen wearing a white t-shirt beneath a black jacket. He also wore a pair of casual jeans and white sneakers. This comes days after the ‘Fashion’ star addressed the scrutiny that followed after she dropped her husband, Nick Jonas’ last name from her social media handles last year.
She added that the experience served as a prime example of the microscope celebrities find themselves under in this age. “It’s a very vulnerable feeling, actually, that if I post a picture, everything that’s behind me in that picture is going to be zoomed in on, and people are going to speculate,” the ‘Quantico’ star explained.
“It’s just a professional hazard… Because of the noise of our social media, because of the prevalence that it has in our lives, I think it seems a lot larger than it is. I think that we give it a lot more credence in real life, and I don’t think it needs that,” she added.
EMMA SAYS SHE WOULD ‘DEFINITELY’ RETURN FOR ANOTHER ‘HARRY POTTER’ REUNION
WASHINGTON: Emma Watson fans rejoice as the actor that appeared in the recent HBO Max’s ‘Harry Potter’ reunion, said she would “definitely” return for a second reunion in another 20 years.
The HBO Max’s ‘Harry Potter 20th Anniversary: Return to Hogwarts’ special made headlines at the start of the year. The special episode reunited key cast members from the movie franchise, such as Daniel Radcliffe, Rupert Grint and Emma Watson. Watson, as fans know, played Hermione Granger in all eight of the franchise’s films, recently said in an interview obtained by Variety that she would “definitely” return for a second reunion in another 20 years.
Watson said the emotional high point of the reunion was sitting down with Grint and acknowledging that they will always remain a family even if months or years go by without them reconnecting.
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