Presented by Catfit, ‘Inspiring The Warrior Within’ is both an informative and inspiring series that addresses the ways to tackle mental adversities and challenges faced by people. In this episode, a power-packed panel joined NewsX and shared how people can control the outcomes of the challenges they face simply by “the application of the mind”.
The panel included Major General Ian Cardozo, Arpan Dixit, Global Head, Catfit and Captain Yashika H Tyagi. Captain Yashika H Tyagi introduced Major General Ian Cardozo in her inaugural address. She said that when the 1971 Indo-Pak war was at its peak and the race to Dhaka had begun, it was the time to take surgical and decisive actions and the Indian Army decided to conduct its first-ever heliborne attack. At that time, young major Ian Cardozo and his brave Gorkha troops were airdropped deep inside the enemy territory.
Captain said, “Their objective was to secure Sylhet airbase and to give a bloody nose to enemy defences. For nine hellish days and nights, these brave Gorkha troops kept up the offensive and gave the enemy shivers with their warcry, “Jai Ma Kaali, Ayo Gorkhali!”
A landmine blew up in close proximity to Maj General Ian Cardozo and, despite there being no morphine or any other pain-numbing medication, he brandished his Khukri knife and severed his badly wounded leg. This unbelievable story is true to the Catfit moto, ‘Mind Matters’. Major General Ian Cardozo Ativishisht Seva Medal, Sena Medal gallantry has shown that if mental courage had a face and if resilience had a face, it would be a face of Major General Cardozo.
Joining the conversation, Arpan Dixit, Global Head, Catfit highlighted the ability of Major General Cardozo to cope with adversity and his sheer resilience levels. Arpan then asked Major General to share some pieces of advice for the youth as the world is currently facing a pandemic.
Maj Gen Cardozo said, “A little bit of background, 1962 was followed by 1965 when Pakistan attacked us when we had not fully recovered from 62. But in the army, we have something known as “lessons learned”. From 62 and 65, we learnt our lessons, shaped our policy, shaped our aims and objectives, and won a brilliant victory in 1971. Now, you take the Spanish flu, which took place after world war 2 in 1945. What lessons did we learn? I’m afraid we did not learn any lessons. So, what is important is mind over matter and that is best translated by the application of mind. My message to all from these two examples is, first, we need to assess the situation, having assessed the situation and analyzed the problem, we have to apply the mind and face the situation. In the army, we call it biting the bullet, you don’t run away from a situation, you face it and bite the bullet and sort out the problem. So, find a solution and that solution may have problems, but we should never be afraid we should do what is right irrespective of the consequences. Never be afraid and never give up. You will see from the above that this mental resilience, this power of the mind is the application of the mind over matter, that’s my message.”
Major General Ian Cardozo was in Sylhet in the first-ever heliborne attack carried out by the Indian Army. Sharing insights from the same, Major General Cardozo said, ” So we started the war with just 384 people because the leave parties hadn’t texted back from Nepal and we had suffered heavy casualties in the Battle of Gazipur. When we received the message that we have to capture Sylhet, at that point in time, we had entered the war with 18 officers. By that time, three had been killed, and four had been wounded. So there were only 11 officers left out of 18 and similarly, and proportionally we lost a lot of men. So the CO was getting together to reorganize the battalion when he was told that this is what you have to do. He said, I need time, they said that there is no time. The brigade which was in Sylhet had vacated Sylhet and had gone to the defence of Dhaka. So the CO said that he doesn’t really believe that Sylhet could be vacated because Sylhet was an important defence position of general Niyazi’s fortress policy of defending Dhaka. So Sylhet was providing defence depth to Dhaka but he said no, accept the situation, there is nobody there. So he applied his mind and said, okay, this is what they’re saying, I really don’t believe it, what should I do? And therefore, he took the confidence of his officers and his men and the JCOs and they decided that instead of taking food, water, blankets and other accessories, they will take only more ammunition and grenades, that is the application of the mind!”
Arpan Dixit said that since not everyone can join the Indian Army but everyone requires mental toughness, Catfit goes from school to school, colleges and corporate organizations wherein veterans of the special forces and the NSG provide mental toughness training to people. Arpan then asked Major General Cardozo to share his views on the significance of Mental Toughness over Physical Fitness.
In response to Arpan’s question, Major General Cardozo said, “In my opinion, mental toughness is a part of the mind over matter, it’s a part of the application of the mind. It is important, it is a part of a combination of physical courage and moral courage. Therefore, it is important. What I would like to say is, how can we develop this? I believe it starts from the home, it starts with the family, the values that the mother and the father gave the child right from childhood that is followed up by schools and colleges. My values were shaped by my mother and father. My mother told me never do anything wrong, for which I will have to hang my head in shame and my father said, Do not be afraid you are going to lead men and lead them into battle, never be afraid. So it started from my home and then I learned good values from my school St. Xavier’s school and St. Xavier’s college, that was further enhanced in my battalion. So there are three stages- family, education institutions and the corporate or the military institution you belong to. Therefore, I would suggest that catch it as a bigger aim and a bigger plan, if you want to change, change not only small portions of this country, plan to change India. For that, when you have your programs, have a day by which the parents of those people are also called and tell these young adults that one day they are going to be parents and therefore, family attitudes are very important. I’m very happy to know that you carry them into the corporate sector. So, in this manner, family, educational institutions, corporate sector, you can change the face of India. But basically, it is the attitude, attitude shapes behaviour, behaviour shapes conduct and conduct shapes outcome. So, attitude, behaviour, conduct and outcome. So, again, it is mind over matter, mind is the most important thing. Unfortunately, we do not tax the mind enough, we are mentally lazy. Therefore, what you are doing is a great job, enhancing the capacity of the mind to assess situations, analyze these problems, find solutions, not be afraid and then ensure that the outcome is right.”
Throwing some light on the kind of programs that Catfit conducts to enhance mental toughness, Arpan said, “There are several programs that we are conducting at the grassroots levels, and primary ones are wherein we are conducting psychological evaluations to determine the psychological, mental and emotional health of children and people in the corporates. Once we’ve identified their mental health or psychological health, then we provide them with counselling and post that speakers and motivational speakers like Captain Yashika, they come in and provide mental toughness training, so this is one program. The second program is where we’ve got people from the special forces and the black cats, who go to institutions and organizations and teach military-grade self-defence, so that is what we are doing. The third program is we know that there are almost 200,000 people who die in road accidents every year, there are almost 20 lakh people who suffer from heart attacks but the fact of the matter is that there is nobody who knows basic CPR, who knows basic trauma management or basic first aid. So trauma management, CPR and first aid, this is one of our primary programs as well, where our concept is if we teach the students of today trauma management, CPR and first aid we can cut down in terms of casualties on the road, or because of heart attacks that take place. Lastly, for the corporates, we’ve got an elite Leadership Program wherein we are part passing the best of breed best of services from the lessons that have been learned from the Indian defence services into the corporates and how they can become better leaders like the special forces or blackout officers.”
Captain Yashika H Tyagi is a Kargil War veteran and is also from the very, very initial batches of Lady officers being inducted into Indian Army. “Coming into the army by itself was absolutely a very, very different and a very difficult career choice. I think my mindset stood me in a good state when I joined the army when I got through my training into the academy and passed out with medal. And also, after that, I got posted to uncongenial climate areas. The warrior mindset, the attitude of Never Say Die, never back off, resilience, these are the things which Maj Gen Cardozo has also narrated and which he has also passed on to us through his stories. So when I joined Catfit, my basic aim was to share my service experience plus mindset, plus the experiences to the corporates, to the students and to the youth in general. So we did a corporate training program with a multinational company that is, I think, number one European company in Electrical and Electronics and when we did that program, the thing that we passed on to them was how corporate is a war zone in its own sense, and how a warrior mindset is going to not only make you survive but also going to make you stay ahead of the learning curve to keep you fighting the competition and to survive it and we did a complete 360-degree program as to how to be mentally tough, how to be physically tough, how to be nimble, agile and alert, how to counter the stress, how to develop that warrior mindset and the response that we got was amazing. They said that we feel like we are boots on the ground, we feel like we are actually that burning sole of the boot and we are ready to fight on into our day to day battles, where career, family, stress, environment, health, everything is at stake and we take on everything and move on. It was a very very wonderfully received program by this multinational, so we are moving ahead, I am trying to pass on whatever I can to all the different cross-sections of society,” said Captain Yashika.
Major General Ian Cardozo lost his leg in the prime of his life and career, addressing how he dealt with it, he said, “I think the answer to this is one word and that word is love. Now, you might say, what this army General knows about love but the issue is that I loved my life in the army and I was not prepared to change my way of life and I thought to myself, I need to find a way out, by which I can continue to command troops. At that time, the mindset of the army was quite clear, you become a battle casualty, you lose a limb, forget about coming back to troops. They would keep you in the army, but you would be a bubble, you will do a staff job for the rest of your life. I was not prepared to accept that but I did not know how I would achieve my aim. So the answer, I think, looking back is out of box thinking. Applying and hoping and going to court was not the answer. The answer was to prove to the army that I was as good as anybody else. And therefore, I decided to get myself physically tough, mentally tough, accept the challenge, and find a solution. When you have the right attitude when you have the right mindset when you’re determined when love is backing you up, there is a God above and I do believe that God has helped me in many ways. An opportunity came my way when I had to do a battle physical efficiency test and I think I kept on training every day, I used to run about five to six kilometres every day, I ran so much that the metal bolts securing the foot with the wooden leg broke but I was doing five to six kilometres a day and when the test came, I came ahead of seven other people with two legs and that impressed the officials of the army. When I applied for the battalion, there are many other tests, it took me seven years fighting the system to prove that I was as good as anybody else and then the biggest test came when a boy was drowning in the sea and nobody had the guts to jump in. I had to take off my leg, go to the water and get him back. After that I had no problem, people accepted that not only was I as good as them, but in some ways, I was better.”
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‘ANGANA MOREY’ HITTING NO. 2 ON BILLBOARD GLOBAL CHART A PLEASANT SURPRISE: SHREYA GHOSHAL
Singer Shreya Ghoshal recently got candid with NewsX in an exclusive interview as a part of its special series NewsX India A-List, wherein she spoke about her latest song release Angana Morey, her musical journey and more. Angana Morey is garnering a phenomenal response in India and around the world.
Not only the song is being loved by the listeners but is also smashing records of singers like Selena Gomez and has made it to number 2 on Billboard’s Top Triller Global chart. Angana Morey is even more special to Shreya as it is in collaboration with her brother Soumyadeep Ghoshal.
Expressing her gratitude to all the love and appreciation coming her way for Angana Morey, Shreya said, “While making this song, we did not have any such expectations. It’s a pleasant surprise and a great feeling. The fans are rejoicing. Somewhere they always hoped that Shreya or as they call me Shreya Di will make it to the Billboard one day. It’s a sweet gesture, I am elated and hope it’s the start.”
Sharing insights from the making of Angana Morey, she expressed, “Angana Morey was born in the lockdown so it was an interesting experience. Soumyadeep is a fabulous musician. This was our second project together. Over the phone and on video calls, we only talk about music and the possibilities of doing so many different things. He pushed me into it and said that don’t worry about what the trends are or what are people doing off late, you should do whatever you want. That is how Angana Morey was born. This is a very different song from my kitty and that’s why I went Indie. When you are doing independent music, you have no pressure of following any rules. So I broke all of them and did a slightly classical-based number with very modern, electronic and transient, groovy elements in it.”
Shreya spoke about her first song and how that proved to be a game-changer for her, “The first song that I did would always be the most momentous experience and time of my life. Bairi Piya from Devdas changed my life. I was around 16-years-old. Being called for a song like that by Sanjay Leela Bhansali for a film of that stature was unexpected. It was amazing and since then there has been no looking back. There have been many more such songs, milestones, concerts, world tours, and experiences that have added many more layers to my life and how my journey has moved from here to there but it’s too hard to count them now. I am blessed but I will always look back at my first song, my first film as the most sentimental, the most emotional and important milestone of my life.” On a concluding note, she crooned Ghar More Pardesiya from Kalank.
Why mental health and psychological fitness is so important in sports
In a special series on NewsX presented by CatFit, titled ‘Importance Of Mental, Emotional And Psychological Fitness In Sports’, two leading young sportsperson, international cricketer Arundhati Reddy and international badminton player Srishti Jupudi, shared their journeys as sportspersons in India and how mental health plays a major role in them delivering their best performance.
Addressing the importance of mental health and training in sports, Arundhati spoke about how she entered the world of sports at a very fragile age. At the time when she was playing domestic cricket there were certain days when she wasn’t able to perform. She said how she barely knew the importance of mental well-being or a certain frame of mind a sportsperson has to be in to enhance their skill and perform better on the ground. “Especially at such a top level, when you know that you are under scrutiny all the time, it comes to be a huge responsibility. The pressure to perform well is always there and it is very important to be mentally strong and tough,” she said.
Adding to Arundhati’s remarks, Srishti, who embarked on her sports journey in her teenage years, talked about her psychological and mental training. She stated how at the top level, when you are an international and professional sportsperson, it becomes more of an act of psychological warfare. She explained the ‘20:80 formula’ that functions in international sports, which denotes that 20% constitutes one’s skill set and physical training, whereas the larger part, i.e., 80% constitutes mental toughness and the psychological mindset of the player.
”Playing at the top level and surviving in a highly competitive environment has made me realise how strong-headed one has to be. I started following my mentor and coach’s advice for my mental well being and started to observe the changes which occurred in a linear manner, and eventually, I made it my routine,” Srishti added.
She also spoke about her mantras which have helped her keep moving forward and given her strength and resilience. Srishti underlined that one must constantly visualise their goals and work on their growth and progress.
Arundhati also talked about her training regime and how a lot of effort has to be put into hardcore strength and physical training. “We, the Indian team, put a lot of effort in preparing well for tournaments. For me, it’s more about the visualisation of my goals. It was during the lockdown when I started paying attention to my mental health and realised that I had not taken a break in decades. During the lockdown, I had a lot of time and began to do meditation regularly, and it has helped me a lot,” she shared.
Catfit as an organisation has been playing a significant role in improving the overall mental as well as physical well being of sportspersons. Talking about the initiative, Mr Arpan Dixit, Global Head of Catfit, said, “We started back in 2017 when we realised that there is a lack of mental health awareness and a need for mental and psychological trainers for people in sports. Catfit arranged a team of trained psychologists, mental health trainees, nutritionists and physical fitness trainers and began a regime of the military application and special forces tactics for sports.” Explaining this further, he underlined how within this special regime, sportspersons are first given a psychological questionnaire where the team analyses the level of resilience each person has, identifies issues and concerns arising out of the analysis, make a plan for their training and assign them a psychological and mental toughness trainer who is from the special forces or part of the ‘Black Cat’ commandos.
Arundhati then spoke about careers in sports and how parents often hesitate to send their children to the field. She spoke of how her mother has been an inspiration and given her constant support. ”Being a sportsperson herself, my mother has taught me a lot and always motivated me to pursue my dreams and I think every parent should just let their child do what he/she dreams of,” she said.
Wrapping up the conversation, Srishti said that India holds a lot of scope in terms of sports and many government policies and incentives now exist which help even those coming from poor financial backgrounds and other rungs of the social hierarchy. “Even if I have quit playing badminton, I think that my active engagement in sports shall help me forward on the leadership path that I want to embark upon. There are many incentives like Khelo India, different types of quotas are available for sportspersons and there are other avenues one can choose from,” she added.
HOW THE NEW LABOUR CODES CREATE A WIN-WIN SITUATION
The recently passed labour codes have been restructured to benefit the two major stakeholders in industrial relations: The employer and the labour.
In keeping with the underlying essence of the mantra “Shramev Jayate”, the government, devoted to the welfare of labour, has undertaken an arduous and long journey to roll out the much-needed labour law reforms. A journey that started several decades ago reached its climax in 2020, the year that saw the passing of the path-breaking labour codes by the Parliament. This is indeed a turning point in the economic history of India which has authenticated the positions of all stakeholders who have been determined in this journey.
The four new labour codes viz. the Industrial Relations Code, 2020, the Occupational Safety, Health & Working Conditions Code, 2020, the Social Security Code, 2020 and the Wages Code, 2020 envisage to cover over 50 crore workers from the organized, unorganized and self-employed sectors. The erstwhile 29 labour laws have now been subsumed in the simplified, easy to understand and transparent new labour codes, keeping the interest of the labour class at the forefront. The codes are a part of the government’s earnest desire to bring in much needed labour welfare reforms in the country, a task which was not been done for the last seven decades.
The revamped labour laws, in the form of the four labour codes, are essentially both pro-labour and pro-employer – making it a win-win situation for both the stakeholders. The broad benefits that emanate from the re-classification of the labour laws into the four labour codes are far too many and deserve to be transcribed. For the employers, these labour codes enormously decrease the difficulty in compliance due to a wide array of labour laws. That’s not all – they will also facilitate the ease of doing business. For perspective, India’s present ranking on the World Bank’s EODB Index is 63, and it aspires to grab a spot among the top 50 countries in the world.
The biggest positive externality that emerges from these big-bang labour reforms is the fillip that they will impart to employment generation. This will happen without distorting the fundamental features of securing employee rights, safety, security and health of workers, and the standardization of operating definitions under the different labour laws. The key mantras behind these labour reforms are essentially two-fold: simplification and rationalization. For example, the provision of a single license/single registration and single return will aid in saving precious time and monetary resources. Moreover, the cost of compliance will significantly come down as there will be a single, decentralised authority for execution.
The benefits that accrue for employees and workers are also multifarious. For instance, under the Social Security Code, 2020 a provision has been made to formulate various schemes for providing comprehensive social security to workers in the unorganised sector. The creation of a “Social Security Fund” on the financial side in order to implement these schemes is a step in the right direction. Besides, the Social Security Code envisages bringing within the ambit of social security work related to newer forms of employment like platform workers or gig workers, which have been created due to fast-evolving technology. India is one of the very few countries where this unprecedented and bold step of including workers of this category under social security has been taken.
It is also for the first time that a fixed term employee working for a determined period on a contract basis has been given the right of social security just like a regular employee. With the intention of making a nationwide database for the unorganised sector workers, registration of all these workers would be done through an online portal on the basis of self-certification through a hassle-free and easy-to-understand procedure. It would facilitate the extension of the benefits of various social security schemes to beneficiaries in the unorganised sector.
The most important factor for getting a job is to get access to information regarding job vacancies. With this objective in mind, it has been made compulsory for all establishments with 20 or more workers to periodically report the vacancy position in their respective establishments. This information would also be made available online.
Under the Occupational Safety, Health & Working Conditions Code, 2020 there is a provision for a free health check-up once a year by the employer for workers who are above a certain age. Besides, getting an appointment letter from the employer has been made a legal right for the first time.
It is an open secret that, until now, it took years for worker disputes to be resolved. The Industrial Relations Code, 2020 visualizes sincere efforts for resolving such disputes, not just effectively but also in a transparent and time-bound manner. A provision for two members instead of just one member in the Industrial Tribunal has been made. Therefore, in case of the absence of one member, work can still be undertaken without unwarranted delays. In case the disputes are not getting resolved at the conciliation stage, provisions have been kept for escalating disputes straight to the Tribunal. With the overall objective of ensuring the democratic participation of trade unions, a provision for a “Negotiating Union” and a “Negotiating Council” has been made for undertaking negotiations on any dispute.
It is worth mentioning that a provision for a re-skilling fund has also been made in the statute for the first time. Its target would be to re-skill those workers who have been removed from their jobs, so that they are well-qualified with appropriate skill sets to match the kind of jobs in the market easily. For this, workers would also be given 15 days’ salary within a period of 45 days.
These changes and reforms in labour laws have been conceptualised keeping in mind the fast-changing scenario over the years. It is imagined to make them futuristic so that India marches on a faster growth trajectory and eventually becomes the world’s favourite investment destination. With these labour codes, peaceful and harmonious industrial relations will be promoted across the country, which in turn will propel the engine of growth of industry, employment and income, and ensure balanced regional development. Besides, it will also put more disposable income in the hands of our workers. These path-breaking labour reforms in the form of the four labour codes will help our country attract foreign direct investment and also induce domestic investment from entrepreneurs. Most importantly, these futuristic labour codes will aid in ending the vicious cycle of Inspector Raj in the country and bring much-needed transparency in the system. Indeed, a win-win situation.
The writers are Indian Economic Service officers. The views expressed are personal.
ART KEPT US CONNECTED DURING COVID-19 PANDEMIC, SAYS SINGER SHILPA RAO
In an exclusive interview with NewsX as part of its special series NewsX India A-list, Singer Shilpa Rao talked about her recent collaboration with The Yellow Diary for the song ‘Roz Roz’.
Known for exploring new trends and genres, Shilpa Rao is back to win hearts with her latest song Roz Roz, which is in collaboration with The Yellow Diary. Joining NewsX for a candid chat as part of its special NewsX India A-list, Shilpa spoke about singing Roz Roz, especially amid the pandemic and reminisced about her journey so far.
Reflecting upon the year gone by, she expressed that the last year was weird and it was particularly difficult to record songs but they made it happen through emails, voice notes, and recording from home. Expressing gratitude to all the love and appreciation coming her way for Roz Roz, Shilpa said, “It feels really special when people point out a particular line and say that they can relate to it.”
Exclaiming how “creators can’t sit still”, she said that as creators their mind keeps on working all the time. Previously it was hard to manage the time as they had to travel a lot but now when they are at home all the energy goes in one direction and it’s easy to finish the work. Shilpa added that artists are always up for something creative. Talking about Roz Roz, she said, “Not only I but so many artists came up with brilliant music in 2020. Professionally, it was weird to see a drastic change in 2020 but it was a good year. We all were scattered during the pandemic but art kept everyone connected.”
The year 2020 was also special for Shilpa on a personal level as she tied the knot with Ritesh Krishnan. On opting for an intimate wedding ceremony, Shilpa said, “Our parents are elderly so we chose to have a simple registered marriage at home. We kept it plain yet it was a perfect wedding. We officially registered for the wedding and all my friends and family members from all over the world joined in to see the ceremony on a video call.”
According to her, Tose Naina Lage has been the game changer song of her life. “It comes from a different world altogether. It was the most special song for me and will always be. Mithoon and I worked hard on this song and to know what we were in 2006 one should listen to the song,” said Shilpa.
Addressing the coronavirus pandemic, she said, “Post pandemic, we don’t need complex people, we need empathic people.” Shilpa shared a piece of advice with aspiring musicians, “We all are running a race and want to do much more to get success but the world right now needs pacifiers.” Concluding on a musical note, Shilpa sang Tose Naina Lage from Anwar.
Exploring new-age entrepreneurship and opportunities for startups
Taxolawgy Inc presented an intriguing session on ‘Startups: Opportunities in the next decade’, which was joined by leading names from the startup world, including Anil Chhikara, Amit Agarwal and Sajeev Nair.
Moving towards an Aatmanirbhar Bharat, Taxolawgy Inc on Thursday, presented a session on ‘Startups: Opportunities in the next decade’. Eminent leaders from the startup world including CA Farooq Haque, Serial Entrepreneur, Founder & CEO- Taxolawgy Inc; Divya Varma, Co-founder at Taxolawgy Inc, Marketing & Growth Strategist; Anil Chhikara, Founder & CEO, Bluebolt Startup Factory and Founder of Startup India Foundation; Amit Agarwal, author of ‘The Ultimate Sales Accelerator’; and Sajeev Nair, Serial Entrepreneur, Peak Performance Consultant joined the panel.
Charting the course for new-age entrepreneurship, especially in the new normal, Farooq in his opening remarks said, “The new normal is not about changing your destinations but rather changing your path and journey to reach the same destination.” Emphasising how the division between taking a job and or starting your own venture has blurred over the years, he added, “When I became a CA more than 25 years ago, there weren’t many opportunities out there. Either you went into the job industry or started your own practice. Then came the startup revolution around 10-12 years ago which gave a new opening to the young entrepreneurs out there who had the entrepreneurial mind and advantaged from the startup culture in terms of funds, mentorship, and the help they needed. But the new normal that we are witnessing now is a complete game-changer. That iron wall that existed earlier between the job industry and entrepreneurship is now completely broken. I would take this liberty to coin the new definition of freelancing, that is ‘entrepreneurial workforce’. Freelancing is not like a job since you are not on the payroll of the company, you are an entrepreneur developing something of your own in the work domain. This is going to be a game-changer in the forthcoming decade.”
Speaking about the growth of freelancing during and after the pandemic, Divya said, “The pandemic has proved to be a blessing in disguise for the freelancing industry. As the world went into lockdown, the only thing that survived or rather thrived was remote working and freelancing. Employers are re-evaluating budget and opting for a more flexible workforce. Even the employees are showing a growing interest in the independent world. Mac Berry, the founder of freelancers.com, has said and I quote, ‘While Covid-19 has been a trigger for upward-trending freelancer movement, this exponential growth can also be attributed to the strong demand for an individual to finally start their own freelance enterprise, work on their own terms, and supplement their income.”
Anil highlighted the development of the startup eco-system in India in the last decade. He said, “If we put in a time machine and send today’s young entrepreneurs 10 years back, they wouldn’t believe that India was where it was. Things that we almost take for granted were not there. If you look at Silicon Valley, they have gone through various upturns and downturns. The upturn is more important for an eco-system because of the downturn and what happens after the downturn. If you look at the history of Silicon Valley after every massive downturn much bigger companies have come back aligned to the new realities. The biggest change that happens during this is that the investors, mentors, and everybody that come into the ecosystem, are those who have been entrepreneurs before, have had success and failures. They have walked the path. I am happy to see in the last 10 years that the big change that has taken place is stakeholders, whether you are talking about accelerators, incubators, and even the government, today are running something like Invest India and Startup India, rather than putting ‘babus’ to run it. They are putting seasoned entrepreneurs who have been there, done that. The biggest example of this is Aadhar and UPI. I believe that the changes that happened in the last one year will outstrip the changes that have taken place in the last 10 years.”
When asked about how startups should plan their sales activity at the starting stage, Amit said, “There is a how part of sales and 4W part of sales. What I framed is a 4W and H framework of sales. Simply put, it is why are you selling, what are you selling, where are you selling, and who are you selling as well as how are you selling. In a lot of cases, I have seen that there is a lot of focus on the ‘H’, that is how part of sales. Startups should change that to focus on the first 4Ws. If startups start addressing these 4Ws, the ‘how’ part will automatically be optimised. There is a lot of literature on the ‘how’ part and less focus on the 4Ws.”
Elaborating how one can find out the scalability of a startup idea, Sajeev said, “We all know that one of the key factors we always count is the scalability of the concept. The question of how do you say whether your idea is scalable or not is purely based on the idea. Primarily because if you are coming out with an idea, there are many non-scalable business ideas. The basic question, which startup entrepreneurs should ask, is what is your idea. If you have to scale something, what is it that you are going to scale? You need to have a basic core element that you can scale up. When we start a business, we should be focusing very clearly on the element that can be scalable. There could be one or more elements that can be scalable. First, we should define the purpose, then design the products that meet the purpose after which we design the process that can take the products to meet the purpose. Followed by this, we find the people or the distribution channel through whom we can meet that purpose. When you are scaling up based on a purpose, you can gain success.”
INDIA HAS ACHIEVED A GREAT SUCCESS IN COVID MANAGEMENT: LOMBARDY PRESIDENT
The unprecedented coronavirus wave has affected almost 3 million people in Italy and over 500,000 of them in Lombardy, says Attilio Fontana.
Lombardy is one of the 20 administrative regions of Italy, in the northwest of the country, with an area of 23,844 sq km. About 10 million people live in Lombardy, forming more than one-sixth of Italy’s population, and more than a fifth of Italy’s GDP is produced in the region, making it the most populous, richest and most productive region in the country. It is also one of the top regions in Europe for the same reason.
On 13 February, Mario Draghi became the 30th Italian Prime Minister since the birth of the republic in 1946. The former President of the European Central Bank, Draghi is one of the leading figures in the European Union. He has come into office after the Conte government, which was faced with the most challenging year since the end of WWII, due to the fight against the Covid-19 pandemic. For the first time in a decade, the new government is being led by an executive coalition tasked with fostering the country’s recovery. Lombardy, Italy’s economic locomotive, will be playing a strong role in the new Draghi government.
The following are excerpts of interview with Attilio Fontana, President of Lombardy:
Q. President Fontana, this is the second turning point for both Italy and Lombardy, following the first phase of the pandemic in February 2020. In a historic moment, Italy’s new government has given key ministerial roles to Lombard members of your party, specifically those of economic development and tourism.
A. The unprecedented viral wave has affected almost 3 million people in Italy and over 500,000 of them in Lombardy. However, the country has been working to cope with it and continues to move forward. We are entering a new political phase and we realise that ideological barriers must be overcome in order to construct a plan that will work for the whole country. Lombardy will certainly be an important part of it, with no fewer than 9 of the 23 ministers in the new government coming from our region. Clearly, as the most economically active and most international region, we feel confident about that.
Q. How has the global health plan worked in Lombardy and how will the vaccine plan be implemented?
A. It is clear that having transformed a part of the Milan Exhibition Centre into a Covid hospital has proved a successful strategy. Here, at the Fiera Hospital, we have built a large alliance to implement the Lombard model for vaccinations against Covid-19. Our plan is to vaccinate millions of people in six months. And, as Vice-President Letizia Moratti defined it, this important alliance also includes the manufacturers and the trade unions, all aiming to restart Lombardy. This is a historic event, which will save the lives of thousands of people, aiming to save lives and to strengthen the livelihoods.
Q. What kinds of policies will we be seeing in terms of Italy’s post-Covid recovery?
A. The first step is to trust our citizens. The approach is to carry them with us in advance and then carry out checks, randomly or across the board. The public administration will have to implement a radical simplification.
Q. The economic situation requires some kind of Marshall Plan for Lombardy. How can the example of Lombardy be applied in other contexts?
A. The budget of a public entity is divided between investments and current expenditures. The latter is the most limited, as 99% of those expenses are already allocated at the beginning of the year, and it is not possible to incur a debt. Therefore, we have decided—because we cannot intervene directly to support credit and support companies, except with limited resources—to intervene on the investment side. So, we have allocated 4 billion euro ($4.9 billion) in a plan, which is very important for our region, to make substantial investments in our territory. That will include public works—initiatives for which municipalities have been waiting for a long time—tangible and intangible infrastructure, major interventions in terms of digitisation. Certainly, India also knows a great deal about making investments in digitization and intangible infrastructure, and our goal is the same, we also want to choose a direction for the future of our country. On the one hand, investing in research and innovation means providing immediate resources to the economy, on the other hand it also means having a truly international development perspective in terms of how that is invested.
Q. What unites Lombardy and India as it is ahead in many technological sectors in Italy, and among the vanguard in Europe?
A. We are greatly pleased to know that India after reaching a peak of 11 million citizens affected, has achieved a great success in Covid-19 management through excellent planning, control and execution in restricting the spread of this pandemic and now the vaccination programme is underway.
Lombardy has always a synergy with Maharashtra area, which is industrially very progressive. There are numerous exchanges in the industrial sectors but I see particular activities in the pharmaceutical and food processing sectors.
I also hope that tourism will become important common ground between India and Lombardy, showcasing India’s cultural heritages and the beauty of this region’s lakes with the qualities of the centre of Milan. The exhibition and conference sector are also one of the points of great interest, but we will also have to understand how to successfully resume this sector again in Lombardy.
Q. Any plan of Lombardy Region for Odisha state?
A. Firstly, I must congratulate the Chief Minister, Naveen Patnaik for developing Odisha in last two decades and making it an investor-friendly region. His corona pandemic management is truly praise worthy. We have great interest of business and industrial collaboration with Odisha primarily in the areas of mining, minerals, metallurgy, agriculture, food processing and textile. I would personally like to be in touch with him in this connection.
Pratapaditya Mishra, Visiting Professor in MBA Department, Utkal University, conducted this interview with the help of Alberto Cavicchiolo and Francesca Bruni—associated with Art Valley, Milan.
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