Bookings to Begin Soon
Those interested in purchasing the Mahindra Thar Roxx SUV will soon have their chance. Mahindra is set to open bookings for the five-door Thar Roxx starting October 3. This announcement comes more than a month after the SUV’s launch on August 14, where it debuted at a starting price of ₹12.99 lakh (ex-showroom). Last month, Mahindra also revealed the pricing for the higher-end variants, which can reach up to ₹22.49 lakh (ex-showroom).
The Thar Roxx will be the ninth SUV added to Mahindra’s lineup, joining other popular models like the Scorpio-N, XUV700, Thar, and XUV 3XO. Notably, the Thar Roxx is the first lifestyle SUV to offer advanced features such as Advanced Driver Assistance Systems (ADAS), a panoramic sunroof, and ventilated seats. The vehicle has generated considerable interest among potential buyers, especially since test drives began on September 14.
Variants and Pricing
The Mahindra Thar Roxx SUV will come in six different variants, featuring both petrol and diesel engines. Buyers can choose between Rear-Wheel Drive (RWD) and All-Wheel Drive (AWD) options, with a choice of either a six-speed manual or a six-speed automatic transmission. The starting price for the base RWD variant is ₹12.99 lakh, while the top-end AX7L variant is priced at ₹20.49 lakh (ex-showroom).
Here’s a breakdown of the Thar Roxx variants and their ex-showroom prices:
| Variants | RWD (Petrol M) | RWD (Petrol AT) | RWD (Diesel M) | RWD (Diesel AT) | AWD (Diesel M) | AWD (Diesel AT) |
| MX1 | ₹12.99 lakh | ₹13.99 lakh | ||||
| MX3 | ₹14.99 lakh | ₹15.99 lakh | ₹17.49 lakh | |||
| AX3L | ₹16.99 lakh | |||||
| MX5 | ₹16.49 lakh | ₹17.99 lakh | ₹16.99 lakh | ₹18.49 lakh | ₹18.79 lakh | |
| AX5L | ₹18.99 lakh | ₹20.99 lakh | ||||
| AX7L | ₹19.99 lakh | ₹18.99 lakh | ₹20.49 lakh | ₹20.99 lakh | ₹22.49 lakh |
The Thar Roxx features a powerful 2.0-litre turbo petrol engine generating 174 bhp and 380 Nm of torque, alongside a 2.2-litre turbo diesel engine that produces 172 bhp and 370 Nm of torque.
Booking Process and Payment
Starting October 3, Mahindra will accept bookings for the Thar Roxx, just a day after celebrating its Founders’ Day. While the official booking amount has not been confirmed, reports suggest that potential buyers may need to pay ₹21,000 to secure their SUV. Bookings can be made through Mahindra’s official online platform or at the nearest dealership.
Delivery Timeline and Waiting Period
Mahindra plans to begin delivering the Thar Roxx to customers starting October 12, coinciding with the Dussehra festival. Delivery is expected to ramp up around Diwali, which is at the end of October. Although official bookings haven’t started yet, some dealers have already begun accepting unofficial bookings. Reports indicate that customers may face a waiting period of up to three months, depending on factors such as the chosen variant and dealership location.
New Interior Theme Introduced
In response to feedback regarding the initial all-white interior theme, Mahindra has now introduced a new color option for the Thar Roxx. The darker Premium Moch Brown color theme addresses concerns about maintenance, offering buyers a more practical choice.