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Not Enough Action? Why Over Half Of India Wants More Sex, What’s Missing?

The Laid in India 2025 survey reveals evolving intimacy trends, with 55% of Indians desiring more fulfilling sex lives, emphasizing the need for open communication, emotional connection, and sexual exploration.

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Not Enough Action? Why Over Half Of India Wants More Sex, What’s Missing?

A recent survey, Laid in India 2025, conducted by bedroom wellness brand MyMuse, has ignited conversations about evolving intimacy trends in India. With insights from over 10,000 respondents, the survey offers a candid look at modern relationships, shedding light on shifting attitudes towards love, connection, and desire.

What the Survey Reveals

The findings showcase India’s diverse perspectives on intimacy. Notably, 87% of respondents stated they no longer wait until marriage to explore physical relationships. Meanwhile, 62% expressed a desire to break free from routine and experiment in the bedroom. Additionally, nearly half of those surveyed admitted to using or wanting to explore sexual wellness products, highlighting a growing openness to intimacy-enhancing tools.

Despite these progressive shifts, a striking 55% of respondents expressed dissatisfaction with their sex lives. The data challenges the belief that marriage automatically resolves intimacy issues, with 59% of married individuals admitting they still struggle with a lack of fulfillment. Interestingly, women reported higher dissatisfaction (60%) compared to men (53%), debunking traditional notions about who is more vocal about their needs.

Experts Weigh In on Intimacy Gaps

Tantra and meditation coach Srishati Singhal attributes this intimacy gap to deep-rooted socio-cultural factors. She explains that many Indian couples marry young, leaving little time for personal exploration. Parenthood soon follows, further straining their intimate lives. She also notes that the lack of privacy—especially in joint family households—makes it difficult for couples to nurture their relationships.

Beyond these challenges, Singhal believes that cultural repression plays a role in limiting intimacy. “Sexual education is minimal in India. People don’t learn how to maintain excitement in long-term relationships, leading to monotony,” she explains. Modern lifestyles also add to the issue, with busy schedules and exhaustion pushing intimacy down the priority list.

Communication: The Missing Link

Sexual wellness expert and content creator Bhavjeet Sehgal believes communication is the key to resolving intimacy struggles. She argues that relationships stagnate when partners fail to express their desires openly. “Women, in particular, face societal judgment, making it harder for them to communicate their needs,” Sehgal says. She encourages couples to prioritise honest, judgment-free discussions to strengthen their emotional and physical connections.

Towards a More Open Future

Despite these challenges, Indians are becoming more willing to explore intimacy-enhancing avenues. The survey found that nearly 48% of respondents are open to trying new tools to improve their experiences. MyMuse co-founder Anushka Gupta notes that the report highlights a broader challenge beyond just physical intimacy. “It’s not just about wanting more sex; it’s about creating spaces for connection, experimentation, and communication in relationships,” she says.

As discussions on sexual wellness gain acceptance, India appears to be on the brink of an intimate revolution—one driven by openness, awareness, and a willingness to embrace change.