LG Electronics on Tuesday released the world’s first rollable TV in South Korea at a jaw-dropping price of $87,000 (about Rs 63.9 lakh) as the tech giant aims to target high-end consumers amid the pandemic. The company said overseas launch schedules of LG Signature OLED R have not been fixed yet due to the Covid-19 situation in each country, reports Yonhap news agency. LG said the product, which uses flexible OLED display that leverages self-lighting pixel technology, is designed to deliver a differentiated user experience to high-end consumers and strengthen its position in the premium TV market. The 65-inch TV model named RX is highlighted by its screen that rises from a box and can be rolled up inside. Depending on how much the screen has rolled up inside the base, it provides three different viewing options for users to design interior space. LG’s rollable TV was first unveiled at the Consumer Electronics Show (CES) in the United States last year. The world’s top OLED TV maker originally planned to launch the rollable TV in 2019, but its mass production has been delayed due to OLED display supply and yield rate issues.