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ITV NETWORK COMMITS RS 100 CR TV SPACE FOR ROTARY RAHAT’S HEALTH MISSION

On its mission to bring an effective change in India, Rotary Rahat is all set to roll out the world’s biggest health mission from July 2021. Led by a team of committed Rotarians all across the world, the mission will cover all of India. NewsX recently organised a special public service broadcast to spread awareness […]

On its mission to bring an effective change in India, Rotary Rahat is all set to roll out the world’s biggest health mission from July 2021. Led by a team of committed Rotarians all across the world, the mission will cover all of India. NewsX recently organised a special public service broadcast to spread awareness about the initiative, which was joined by Shekhar Mehta, incoming Rotary International president of 2021-22, Dr Naresh Trehan, Padma Bhushan and chairman of Medanta, Vivek Tankha, Member of Parliament and Rotarian himself, and Kartikeya Sharma, founder of ITV Network. 

In his opening remarks, Mehta highlighted the commendable work done by Rotary International in the past and said, “Rotary has been involved in many things and the biggest has been polio eradication. Over the years, the medical mission has become an important part of our work. In India, we do large camps with some of the best doctors offering their services. Various health check-ups are done, including surgeries if required. Rotary has an advantage because of its entire network. We have two lakh people whose motto is to serve the people in fields such as education, health, water, and sanitation. In the last ten years, we have done 25,000 paediatric heart surgeries and we want to do 35,000 heart surgeries for children.”

Dr Trehan said, “It is a privilege to be a part of an organisation like Rotary, which treats 50,000 people for free. Tankha has been very dedicated to the Rahat mission. I feel it is a worthwhile thing to do. In the middle of the Covid-19 pandemic, which has disrupted life in many ways, where people who need care have not been able to have access due to the fear of movement. The purpose of these camps is to detect morbidity and guide those people for the future. It has become more complex as many people have had Covid-19 and have already suffered the infection and the side effects are carried on, so I think this kind of camp takes into the huge population into consideration and the fact that those who desperately need help and are somehow unable to access it. We examine, diagnose and then treat them, this is the mission of the camps that are held around the country. Medanta will be backing it and we will be backing it more vigorously.”

He emphasised the points that need to be kept in mind while organising such camps, “The main concern is the safety of the personnel and the people who come to attend the camp. In this Covid-19 era, this has created a challenge. We will have to carefully plan our camps. It is going to be more time consuming and even more difficult to get the people. They have to be screened first for what they came to the camp for. Suppose people are in a separate situation, we will have to establish separate areas so all these things will have to be planned. If we go by the estimates of our vaccination drive, the government is expanding it with time. A large number of people who come to the camp are vaccinated and have completed their two doses of vaccination, and hopefully, they will develop immunity. A lot of the population has been covered by Ayushmann and that entitles them to treatment everywhere. All the members of the providers, healthcare providers who sign up for the scheme will be able to participate. The amount of money required to accomplish the mission and our million objectives are achievable now. We need connections everywhere. The way the population is covered by the Gold Card, the Ayushmann Card, we will have to recruit diagnostics and treatment wherever they need it. There may not be facilities in Kashmir itself, which means like us, institutions that are participating will help, so every speciality will be covered. We are ready to link with NGOs that are identifying people who cannot otherwise get access to healthcare.”

When asked the motto behind these camps, Tankha said, “In 2019, we had one lakh patients but the whole administration was with us. Thousands of surgeries took place. I remember doctors performing surgeries on those tribal women who otherwise may not have got a chance to live. When you see a leader like Shekhar who is willing to take mega projects it is all the more motivational and encouraging. We have 38 districts and 38 governors, Rotarians in all parts of India and each of them wanting to work. What could be a better situation than to serve the people of India? You are reaching healthcare to the unreached. We send patients to top hospitals.” 

Narrating his experience with Rotary, Kartikeya Sharma said, “I was part of the 2019 Rahat camp and saw what was happening. It was mind-boggling and motivated us at ITV Foundation as well to collaborate and take it to the furthest. Everything about Rotary is massive and what rotary as an organisation has been doing is fantastic. Rahat is a fantastic concept and it has reached millions of people in the last decade. When we spoke about it, I wanted to be a part of this organisation with names such as Medanta and Dr Trehan associated with it and the initiatives taken by the civil society which make healthcare possibilities happen.” He further committed Rs 100 crore worth of TV space across the ITV network to promote and take the mission to the farthest parts of the country over the next year.

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