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India’s next IAS officers bat for change

Meet the future administrators of India who have not only earned success in the exam but, also dreamt to make a positive impact in the society after joining services.

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Winning isn’t everything but it is the only thing. This statement is true for those who aspire to crack the Union Public Service Commission Civil Service Exam (UPSC CSE).Not only a prestigious test but this exam is also a way to get the topmost designation of an Indian Administrative Officer (IAS). More than 8 lakh candidates appeared for the exam for the year 2019 but only few manage to add feathers to their caps. Meet these future administrators of India who not only earned success in the exam but also dream to make a positive impact in the society after joining services.

 Preserving India’s historical sites will be my priority: Chandrajyoti Singh (AIR 28)

 Her parents have served the Indian Army and Chandrajyoti Singh too wanted to serve the country in any possible way. After discovering the myriad of opportunities offered by civil services, she shifted her focus and started preparing for the entrance exams. Chandrajyoti graduated in History from Delhi’s prestigious St. Stephens College in 2018 after which she dedicated a year for preparations. Talking about her preparations, she said,” Coming from a history background helped me a lot. I joined a coaching institute but after 3 months I left and started preparing at home. I dedicated 6-8 hours initially and later increased to 10-12 hours a day. My basics were clear so I focused more on answer writing, mock interviews, online tests series, etc. I added technology to my advantage and made notes digitally which saved a lot of time and also kept all information sources together.” The future officer has lived substantially in Delhi and is aware of challenges being faced by women in urban and rural India. She wants to work for women’s health and also wants to take steps to preserve India’s historical sites and ancient heritage. She advises UPSC aspirants to take care of their mental health and maintain positivity while preparing for the exams. After her success, Chandrajyoti Singh has been receiving love, praise and applauds from her family, friends and relatives and is in the state of perfect happiness.

My focus is on the use of technology in rural India: Navneet Mittal (AIR 69)

Motivated by his father since his school days, Navneet quit his job and started preparing for civil services in 2017. A B.Tech from IIT Jodhpur, he got inspired by looking at his seniors who also joined civil services and did exceptional work at the village level. Talking about his preparations, he said,” I joined coaching after quitting my job and made my first attempt in 2018. My basic strategy was to keep it simple for every subject. I used to read multiple times and focused on giving as many exams before the real exam.” A technocrat himself, Navneet wants to work to develop technology in rural India like E-commerce which can provide employnment opportunities to many. Sharing his success mantra with those preparing for exams during a pandemic, he said,” Online platforms like Unacademy compliment offline modes. There’s no need to panic and no need to be sad due to the pandemic. The advantage of online classes is that they are very flexible and one can schedule classes as per his or hers choice”. Navneet shared that everyone in his family was on cloud nine after his success and his success has also motivated his younger siblings to achieve their dreams.

I want to work for women empowerment: Muskan Jindal (AIR 87)

Coming from Baddi in Himachal Pradesh, Muskan’s inspiration came from her father at an early age who wanted one of his four children to become an IAS officer and contribute towards the betterment of the society. Muskan, who secured 87th rank in the entire country started preparing for her exams in the final year of her B.Com (hons.) from Panjab University in 2018. The future civil servant who wants to work for women empowerment especially in the villages of Himachal Pradesh also wants to be an inspiration for girls who want to achieve something in life. Talking about her preparations, she said that she started early as her father motivated her for the exams at an early age which ultimately helped her to clear the exams in first attempt. Talking about her aims, she said,” I want to work for women as I can relate to issues faced by them. I want to become a good administrator whom people can approach without any hesitation. I want to help every section of the society”. She not only talked about her aims but also advised young UPSC aspirants to maintain positivity especially in this global coronavirus pandemic. ”Online platforms like Unacademy are very helpful and every detail is available. Online resources offer great content. Give your 100 percent, know your syllabus and be clear with the basics. This is a journey where someday you will feel like not doing it but maintain that consistency to get success”. Closest to her grandfather in the family, Muskan is overjoyed and overwhelmed with the response she is getting from every nook and corner after her success.

Educationally Speaking

HIRING ACTIVITY RISES 24% IN SEPT 2020 VERSUS A MONTH BEFORE

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Hiring activity in India rose by 24% in September 2020 as compared to August 2020, as seen in the Naukri JobSpeak Index. At 1755, the job index marked a great improvement of 24% in September as against 1413 in August after the sharp drop in April 2020 due to Covid-19. “The last quarter has seen significant uptick in the hiring activity, growing at 14% compared to 8% decline in AMJ’ 20. While the hiring is yet to touch last year levels and is down by 23% in Sept’20 versus Sept’19 but this is also a marked recovery from a 35%-60% decline that we have witnessed in the last few months,” Pawan Goyal, Chief Business Officer, Naukri.com The 24% M-O-M growth is being propelled by industries like Pharma (+44%), FMCG (+43%), Education/Teaching (+41%) and IT (+32%). Further opening up of the economy with unlock measures and increased mobility has led to an improvement in hiring activities in industries like Real Estate (+44%), Auto/Ancillary (+29%) and Hospitality/Travel (+48%) versus August’20.

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‘78% PARENTS NOT WILLING TO SEND KIDS TO SCHOOLS TILL COVID-19 OVER’

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The Unlock 5.0 guidelines allow schools in different states to reopen from 15 October depending on the state government’s decision, but as per a study by SP Robotics Works from last month named ‘Kids under Covid’, 78% parents are ready to skip a school year, but not ready to send their children to school during the Covid-19 pandemic. With a sudden transition to online learning and prolonged screen time with no outdoor play and limited social interaction, the long-term impact of the Covid-19 pandemic and lockdown on children’s mental and physical health remains dubious. To arrive at the insights of this survey, SP Robotic Works conducted a survey over the month of July and August among 3600 parents and an equal number of children in the age group of 7-17 years

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ARMY JOBS: 191 SSC OFFICER POSTS VACANT, APPLY NOW

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Indian Army has invited applications for SSC Officer posts. Candidates who are interested can apply at joinindianarmy.nic.in. The number of positions vacant positions is 191 posts. Candidates can apply till November 12, 2020. Unmarried male and unmarried female engineering graduates, final-year engineering students can apply. The course will start in April 2021 at Officers Training Academy (OTA), Chennai, Tamil Nadu. Opening date of application is 14 October, 202, while closing date of application is 12 November 2020. Candidates will be put through two-stage selection procedure. Those who clear Stage-1 will go to Stage-2. Those who fail in Stage-1 will be returned on the same day.

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Educationally Speaking

JAMIA HAMDARD ADMISSIONS: REGISTRATION DATE EXTENDED

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Jamia Hamdard has extended the last date to fill and submit the online admission form to 25 October. Earlier, the last date of application form 2020 submission was 20 September. Candidates who wish to take admissions to UG and PG courses offered by the university can fill the Jamia Hamdard application form 2020 till the new extended deadline. Candidates must note that they also have to upload their qualifying examination mark sheet while filling the application form. Students who have passed class 12th exam can apply for its UG courses while those having a bachelor’s degree can apply for its PG courses. Aspirants can apply for admission to the university online at jamiahamdard.edu. This year, the admission process has been delayed due to the ongoing pandemic situation. The admission form submission deadline was extended as there were many students who were seeking admissions in engineering and diploma courses but were not able to fill out the forms timely

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Educationally Speaking

EDUCATION MINISTER INAUGURATES NEW NIT ROURKELA BUILDING

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Union Education Minister Ramesh Pokhriyal ‘Nishank’ inaugurated the newly built Golden Jubilee Building of NIT Rourkela, Odisha, on Tuesday through a virtual platform. Speaking at the occasion he said that NIT Rourkela is a premier institution of our country and has been producing the best brains for the country. The newly constructed NIT Rourkela building is a symbol of the varsity’s prestige. Pokhriyal said that institutions like NIT Rourkela have a very important role to play in the implementation of the New Educational Policies (NEP). The minister also added the building amplifies the glory of Rourkela city as it is one of the tallest buildings around. The magnificent structure is indeed metaphorically and geographically, ‘the heart of NIT Rourkela’, added Pokhriyal. The minister also highlighted that the vision of having this building will fulfill one of the essential mottos of the Institute to enhance efficiency in the administrative functioning and amalgamate technology with this process to make it more people-friendly.

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ENTREPRENEURSHIP IN THE TIME OF A PANDEMIC

Narendra Shyamsukha

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The Covid-19 pandemic has turned out to be the most significant disruptive event witnessed by this generation. From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. This transformational effect is not momentary; it is significant and is here to stay.

One of the most notable elements of this transformation is the way organisations have been forced to embrace digital marketing to be able to survive the crisis. As traditional marketing strategies stand curtailed due to the pandemic, businesses have moved quickly to embrace digital marketing and transform the way they attract and engage customers and clients.

As most people still stay indoors, malls and roads stand deserted, there has been a shift to a space where businesses and customers interact less physically and more through the online route. Digital services providers will tell you how there has been a surge in organisations seeking to create new websites or update existing ones, creating elaborate social media campaigns and launching new e-commerce channels. Intelligent content creation and SEO are other elements that are receiving a fresh focus from companies. Truth be told, organisations that embrace this transformation quickly and more comprehensively are the ones that are more likely to survive as compared to those who are resistant to change.

Here are some more changing phases of entrepreneurship are adjusting the “new normal”:

THE AGE OF WEBINARS

As live conferences and face to face engagement activities take a backset, organizations are working out new ways to engage with customers. Webinars have emerged as a very popular way of achieving digital thought leadership and getting quality leads. At the same time, customer engagement is also taking place with these digital discussions. That’s why there is a sea of webinars everywhere to spread the message. Even when the crisis ebbs, people are likely to continue to conduct a part of their thought-leadership events through webinars as more and more people realize that they serve the same purpose at a fraction of the cost. Webinars that have now filled the gap of traditional conferences are likely to become a mainstream marketing strategy in the new normal.

INCREASED USAGE OF DATA ANALYTICS

In a digital age, data analytics has always been a valuable proposition. However, as organizations increase their digital presence, the importance of creating useful databases has only increased. With more people spending longer time on social media, their chances of seeing ads on such platforms or coming in touch with content marketing blogs are greater. This is why organisations now need to create valuable databases, analyse them and use this information intelligently to reach out to the target audience. Tracking pattern of consumer behavior, tracking online traffic patterns, analysing which content retains the customer, and getting a break up of which products are enticing what type of customers are essential elements of data analytics that organizations need to use more to boost their online sales.

CONTENT IS THE KING

Businesses must focus on expanding social media presence by creating intelligent and attractive content. With the shift from outbound marketing to inbound marketing, it becomes essential to engage consumers in subjects they might find interesting. However, it is important to understand that content distributed on social media should not be totally promotional in nature as it kills consumer interest. Your content must be knowledge and awareness-based. It must engage consumers emotionally through human interest stories rather than blatantly promoting your product.

The writer is founder & chairman, ICA Edu Skills.

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