Every child that doctors have encountered is a divine appointment, but some kids unfortunately suffer from compromised development as a result of genetic and other non-genetic factors like preterm births, poor nutrition, infections in early childhood, etc. This has an impact on the full realisation of their social and economic potential at an individual, family, community, and national level.
Children with neurodevelopmental disorders suffer in silence, and parents as well as children experience pain because often times, the desired cooperation from society is not received, which is essential and crucial for providing such children with a normal environment during their formative years.
With this in mind, Akumentis Healthcare Ltd., a renowned pharmaceutical company with its headquarters in Mumbai and a reputation for producing high-quality medications, decided to make a difference in the lives of children with NDDs through its massive campaign, “JOY in the Life of Kids with NDDs.”
Over 3500 paediatricians and paediatric neurologists from all over India are participating in the COS 3 campaign, and they have donated their time and expertise to raise awareness of the issue. They have also signed a pledge saying, “I take a pledge to create joy in life for kids with neurodevelopmental disorders.”
The campaign, which got underway in August 2022, saw great success when the “Largest Awareness Ribbon Sentence” Guinness World Records title was set by crafting the Doctor Pledge sentence with 6,167 purple awareness ribbons.
The documentation supports Indian doctors’ commitment to providing their patients, particularly kids, with high-quality care. On November 14, 2022, in Thane, Mumbai, the record was set.
According to Kanishk Jain, ED of Akumentis Healthcare Ltd., the cause of making future generations content, healthy, and productive supersedes all other considerations in life.
Pradeep Patni, CEO of Akumentis Healthcare Ltd., echoed this sentiment when he stated that this initiative will now strengthen the movement to bring “JOY in the Life of Kids Suffering from NDDs.”
Building awareness of proper cognitive nourishment, which is essential for brain development, is now more important than ever. For the development of cognition, a diet should contain an adequate amount of the omega-3 fatty acids eicosapentaenoic (EPA) and docosahexaenoic (DHA). Brands like COS3 from Cognitive Nutrition are a tremendous blessing for parents.
COS 3 is a pure, abundant source of EPA and DHA-rich omega-3 fatty acids with the added benefit of vitamin D3. Children receiving it showed a considerable improvement in numerous clinical trials.