While India struggles to come to terms with the devastating aftermath of the horrifying terror attack in Pahalgam, Jammu and Kashmir, where the lives of at least 26 innocent civilians were cut short, a strong current of universal grief and anger is washing over the nation. The online campaign, named “All Eyes on Pahalgam,” has become viral on social media, demanding worldwide attention, justice, and support.
Peaceful Honeymoon Turns Into a Scene of Horror
On Tuesday, terrorists fired upon a group of civilians in Baisaran Valley, a scenic tourist spot in Pahalgam. The innocent victims were tourists, families, and kids who were on vacation. Among the ruthlessly murdered was 26-year-old Indian Naval Officer Lieutenant Vinay Narwal, who was honeymooning with his bride, Himanshi Narwal, barely days after their wedding.
A gruesome video emerged where Himanshi is heard weeping, “I was eating bhel puri with my husband. A person came and asked if he [Narwal] was Muslim. When he denied, the man shot him dead. Please save my husband!”
This tearful clip, together with a going-viral photograph of Himanshi sitting next to her deceased husband’s body, has emerged as the sentimental face of the tragedy.
The Rise of “All Eyes on Pahalgam”
The catchphrase “All Eyes on Pahalgam” started doing the rounds with the viral photo of Himanshi, clearly heartbroken, standing alongside her murdered husband. It was soon more than a hashtag—it became a virtual protest against terror and a call to the world to take notice of the suffering and horror being witnessed in Kashmir.
Within hours, the AI-created graphic had reached one million shares on Instagram. It resonated deeply with the public and celebrities alike, transforming an act of sorrow into a nationwide solidarity movement.
Celebrities Join the Movement After Pahalgam Attack
Several Bollywood celebrities and sports stars took to social media to spread the word. Actors Vijay Varma, Randeep Hooda, and Ram Charan reposted the graphic on Instagram Stories, offering condolences and opposing the attack.
Indian cricketers also expressed their outrage. Mohammed Shami shared the image, while Mohammed Siraj went a step further and penned a heartfelt message on X, “Just read about the horrific and shocking terrorist attack in Pahalgam. To target and kill innocent civilians in the name of religion is pure evil… No cause, no belief, no ideology can ever justify such a monstrous act.”
Just read about the horrific and shocking terrorist attack in Pahalgam.
To target and kill innocent civilians in the name of religion is pure evil…
No cause, no belief, no ideology can ever justify such a monstrous act.Yeh kaisi ladai hai… pic.twitter.com/nP5LKpT94E— Mohammed Siraj (@mdsirajofficial) April 23, 2025
He further stated, “Yeh kaisi ladai hai. Jahaan insaan ki jaan ki koi keemat hi nahin (What kind of fight is this, where a human life holds no value?).”
The History of the “All Eyes” Campaign
The “All Eyes” term is rich in history. It was first used during the 2023 Rafah humanitarian crisis in Gaza, when Israel attacked the city extensively, citing the presence of Hamas combatants. The bombings and ground assault resulted in scores of civilian deaths and scores more wounded.
The AI-created slogan “All Eyes on Rafah” went viral on social media with over 29 million shares in 24 hours. Celebrities like Mark Ruffalo, Dua Lipa, and Bella Hadid joined the campaign, calling for peace and accountability.
Bollywood too was shaken by the Rafah tragedy. Indian celebrities such as Varun Dhawan, Priyanka Chopra Jonas, Alia Bhatt, and Kareena Kapoor Khan posted the graphic, highlighting unity with innocent lives trapped in war.
Scholars think that “All Eyes on Rafah” inaugurated a new age of activist imagery fueled by AI—tragic, but also human, and compelling the world to see, notice, and care. Today, “All Eyes on Pahalgam” is being seen as India’s echo of that potent digital activism.
From Hashtag to National Grief
“All Eyes on Pahalgam” is not merely a social media campaign gone viral—it is the cry of a bereaved nation. It translates anger, sorrow, and desperation into one collective call for justice. In a world that is prone to being drowned by information, this campaign rose above the din of noise using naked humaneness, insisting that the world not turn its face away.
As India continues to grieve the loss of life and ask questions, one thing is certain: the country will not forget. Not the faces. Not the suffering. And certainly not the silence that can never follow such tragedy.
