TRIFED’s digitisation drive to connect tribals with mainstream

The unprecedented situation in our country due to the Covid-19 pandemic has affected all segments of our society. The livelihoods of the poor and marginalised communities have been seriously impacted and the tribals are some of the worst affected in these trying times. To ease the burden of the tribal artisans, TRIFED, Ministry of Tribal Affairs, has initiated several immediate initiatives to re-energise the lagging economic activity for sustaining the livelihood development of tribals.

“The team of TRIFED warriors will take tribal commerce based on forest produces, handlooms and handicrafts, to a new high for transforming tribal lives and livelihoods,” says Union minister Arjun Munda. Addressing a video conference to launch the TRIFED Digital Platforms, he stated that with more and more people going online to meet their various needs — be it for business operations, shopping or communication — an important strategic push has been to adopt an all-encompassing digitisation drive to map and link village-based tribal producers to national and international markets, setting up state-of-art e-platforms benchmarked to international standards.

This was the key focus area of the webinar — ‘TRIFED Goes Digital’ and ‘Be Vocal for Local’ — which was organised by TRIFED on 27 June 2020 and was attended by over 200 participants.

 Ramesh Chand Meena, Chairman, TRIFED, Pratibha Brahma, Board Member, TRIFED, Rajeev Kandpal, JS & CFO, GeM and Nanu Bhasin, ADG, PIB, also attended the launch.