Market Indian superfood globally: Harsimrat Badal

Union Food Processing Industries Minister Harsimrat Kaur Badal on Monday called for marketing superfood of India in the Western world due to their efficacy against Covid-19 even as she stressed the need to augment Indian food in the ready-to-eat sections in global retail outlets.

The Union minister, who was chairing the Food Processing Exclusive Investment Forum of Invest India, said the world focus was on nutritional food and this was the right time to increase India’s footprint in the world food market. She said her ministry on its part had established a dedicated Investment Facilitation Cell at Invest India for handholding both domestic and foreign investors for doing business in India.

Harsimrat Badal said the world was witnessing new challenges with the food processing sector playing a very important role in ensuring that the lockdown was successful. She said alongside this there was the issue of huge wastage of produce that was in the pipeline due to lack of transportation and logistics. “All these issues have led to opening of new opportunities which has made it possible for over 180 global investors, six State governments and the Central government to be at the same place at the same time. There are huge opportunities in all sectors and many MoFPI funded projects have also been getting new orders from new areas recently”, Badal added.