FMCGs also publishing misleading ads taking public for a ride: SC

While hearing the Patanjali misleading ads case, the Supreme Court opined that these days FMCGs too are publishing misleading advertisements. Thus, making a fool out of the public. ”FMCGs also publishing misleading ads taking public for a ride” SC directs.

Further talking about the effects of misleading ads, the Supreme Court has further declared that as a result, the health of people is under threat. Especially the vulnerable like babies, school-going children and senior citizens. Who are the customers of these products. “In particular, affecting health of babies, school-going children and senior citizens who have been consuming their products.”

To deal with this malady, the apex court had given directions to central ministries, to file affidavits in regard to the actions taken by on these misleading advertisements in the last three years. Further it has also asked the licensed authorities of the state and Union territories, to be impleaded in this case as parties.

Meanwhile further attacking the petitioner, The IMA, that with regard to the unethical practices, it needs to set its house on order. Especially those acts where prescribed medicines are expensive and unnecessary.

Later opining that it is not here to promote any party. It is here in the largest interest of the consumers or public on how they are being misled. And their entitlement to know the truth and what steps they can take on their behalf.

What is the Root of this Case?

The Supreme court is hearing on a contempt of court case involving Baba Ramdev and Acharya Balkrishna on the misleading ads disseminated by the Patanjali ayurved on 23rd April 2024.

The petitioner Indian Medical association has accused the ayurved company for the propagation of smear campaign against modern medicines and Covid-19 vaccination drives. One of the biggest allegations made by the IMA was the during its promotion, the Patanjali claimed that they can cure diseases like Covid-19 without giving any evidence.

Which violates the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. Which prohibits the advertising of magical & miraculous properties that claim to cure diseases and disorders. It’s punishment is the imprisonment up to 1 year or fine or both.