Billionaire entrepreneur and owner of X (formerly Twitter) Elon Musk made waves on Monday after tweeting something cryptic that merely said “Cool” and included a hyperlink. The tweet, which contained no additional commentary or context, immediately went viral as people frantically tried to figure out the meaning and click the provided link.
— Elon Musk (@elonmusk) April 21, 2025
As of Monday night, the post had garnered more than 30 million views, hundreds of thousands of likes, and thousands of retweets and comments. Musk is no new comer to mysterious posts and the occasional flash of internet-breaking analysis, but there was something especially striking about the brevity of this message and the furor it stirred up.
A Signature Elon Musk Move
This is not the first occasion that Elon Musk has shaken up the internet with a single-word tweet. Reckoned for his erratic social media activity, Musk has had a history of posting cryptic or tongue-in-cheek remarks that tend to take over news cycles. Ranging from tweeting “Dogecoin” to randomly posting memes that send cryptocurrencies or stocks soaring, his online presence often steers global conversation.
Monday’s tweet also followed a pattern. The short caption “Cool” and the link, which many identified as pointing to a nascent-stage tech demo on X’s new media-sharing feature, prompted fans and followers to speculate Musk was promoting a new virtual tool or innovation. Others guessed it could be about progress in AI or a peek at future X features.
Industry Watching Closely
Experts note that even the most terse of tweets from Musk can have reverberations in tech and finance. “Whenever Elon Musk tweets, people take notice sometimes markets do, too,” said social media strategist Daniel Weiss. “Even a single-word posting can mobilize millions of people, because it could suggest a new product, alliance, or philosophy.”
The enigmatic link’s content thought to be an online AI art tool fueled by Grok, X’s native AI assistant has only served to fuel the mystery.
Whether or not Musk’s “Cool” was an impromptu statement or a soft launch hype teaser, this much is sure: it has the world talking once more. In the era of info glut, few individuals can draw the world’s attention with just a single word. Elon Musk is still among them.
