Bhumi Pednekar launches first flagship store of Boddess

Boddess, the Omni channel tech beauty platform, hosted a grand celebration in lieu of its first flagship store launch in the country and its integrated O2O beauty and digital platform.

Actress and Boddess Brand Ambassador Bhumi Pednekar during the event.

The evening of 22nd March at Ambience Mall Gurgaon saw the event being attended by Boddess Brand Ambassador Bhumi Pednekar as chief guest.

Popular names such as Sukhneet Wadhwa, Rasna Bhasin, Bahaar Rohatgi, Pavleen Gujaral, Ayesha Nigam, Harpreet Suri, Yashwant Singh, and Medha Bahuguna, were also in attendance.

The showstopper of the evening was Bhumi’s exciting entry on stage as she emerged magically out of Boddess’ signature emblem wings.

Bhumi said, “I am extremely proud to be associated with a brand like Boddess which has such a futuristic vision. Being a part of the journey and watching the brand grow at such a fast pace has been very gratifying. It has reinvented the way we think and experience beauty. Power-packed with best in class brands and unique features, the flagship store is a beauty haven.”

Ritika Sharma, Founder & CEO, Boddess (House of Beauty) added, “We’re excited to open doors to the city’s beauty consumers for an enriching tech-enabled beauty retail experience. My vision has been to bring to Indian consumers’ global standards of Omni channel experience and democratise beauty through the introduction of exclusive international brands. We have bullish expansion plans and intend to extend our retail footprint across metros, tier II & tier III by end of the upcoming financial year.” The event unveiled what makes the Boddess store a one-of-a-kind beauty escapade: powered by digital tools, augmented reality, thoughtful curation of international and home-grown brands, such as Anastasia Beverly Hills, Juice Beauty, Neal’s Yard Remedies, Kora Organics, Caudalie and more,stellar service bars, and highly experienced beauty advisors, bringing a harmonising coalition of beauty and technology.