As the global business environment confronts a dramatic disruption caused by an unprecedented crisis, soul-searching has begun in virtual boardrooms to reimagine core brand philosophies. The India International Brand Summit 2020 brought together industry stalwarts with a proven record of leading change and creating formidable brands.
The summit kick-started with the discussion on the topic ‘Decoding Consumer Journeys in the New Normal’ with Guneet Singh (Head-Marketing & Creative Solutions-Google), Vivek Merani (MD-Magnon eg+) and Divya Dixit (SVP-ALTBalaji) in the panel. Guneet demonstrated the following six fundamentals of consumer behaviour: Category Heuristics, Authority Bias, Social Proof, Power of Now, Scarcity Bias and Power of Free.
The second panel included Manoj Lalwani (CMO-92.7 Big FM), Vishal Jacob (CDO-Wavemaker), Naved Aqeel (MD-Magnon Sancus) & Rajiv Dubey (Head of Media-Dabur). The topic of the discussion was Future of Advertising: Automated, Personalised & Automated.
Effectiveness of any marketing campaign depends on the kind of story it tells. The panellists of the third session of IIBS including Aditya R. Kanthy (CEO & MD-DDB Mudra Group), Prachi Mohapatra (CMO-fbb Future Retail), Abhishek Joshi (Head of Marketing-MX Player) and AalokBhan (CMO-Max Life Insurance) shared their insights on the topic The Art of Storytelling: Crafting Brand Narratives. Fourth session delved into the topic Print, Electronic, Digital & OTT: The Big Fight for Consumer Media with Debosmita Majumder (Head of Marketing-Porsche India), Manoj Lalwani (CMO-92.7 Big FM), Nitin Naresh (MD-Magnon\TBWA) & Lloyd Mathias.
The final session of the summit covered the topic Marketing in the New Age: Trends, Technologies & The Adaptability of the Brands. Moderated by Nandkishore Pillai, the panel had Srihari Palangala (Head of Marketing-Dell), Mandeep Singh (MD & CEO-CPM India) & Satish N.S. (SVP-Haier).
The platinum sponsor of IIBS 2020 was Magnon, one of India’s largest advertising & digital agency groups. The event was supported by ALTBalaji (Digital Partner), ETBrandEquity (Media Partner), TAPMI (Knowledge Partner), NewsX (Media Partner), Talentrack (Talent Partner), CPM India (Event Partner), Talentown (Online Media Partner), TreeShade Books (Publishing Partner) and Nine Triangles (Process Partner). The event was streamed live and was attended by over 2,000 participants.