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APPSC Group 1 Main exam 2020 dates out

The APPSC Group 1 Main Exam 2020 dates have been released by Andhra Pradesh Public Service Commission. The Group 1 examination will be held from 2 November 2020 and will end on 13 November 2020. The official date sheet is available on the official site of APPSC at psc.ap.gov.in. The examination was originally scheduled by the Commission in March but was postponed due to the pandemic. Earlier the APPSC Group 1 Main examination was scheduled to be held from 12 December to 23 December 2019, which was postponed due to some administrative reasons. The Main examination for the recruitments of Jr. Lecturers, Polytechnic Lecturers, Forest Range Officers, Divisional Accounts Officers, Degree College Lecturers, and Non-Gazetted posts will be conducted. This is the third time in the row when APPSC Group 1 Main Exam 2019 was postponed. This recruitment drive is aiming to fill 169 posts of Deputy Collector, Welfare Officer, and others under Group 1 Services in the organisation.

Pearl Academy joins hands with UK university

Leading creative education institutions in India and the UK, Pearl Academy and University for the Creative Arts (UCA), have signed a memorandum of understanding (MoU) that enables Pearl Academy students to progress to the programs offered by UCA through seamless transfer of credits. At a time when Covid-19 has put students’ aspirations to study aboard in jeopardy, this academic tie-up enables them to fulfill that dream without wasting an academic year. Pearl Academy’s existing and future students those who will enroll for programmes in 2020 and onwards will benefit from this tie-up. They will be able to transfer their credits to UCA and study at one of the four campuses of UCA. Talking about the tie-up, Professor Nandita Abraham, president, Pearl Academy, said, “Students and their parents start planning for higher studies much in advance, but this pandemic has made travelling abroad to study almost impossible. Letting go of an academic year is their choice but not advisable for any student. Progression programmes such as the one between Pearl Academy and UCA create a win-win situation for them, wherein they get the best of education, global exposure and an international credit transfer.”

Tamil Nadu Central varsity cancels online exams

The Central University of Tamil Nadu, CUTN, Tiruvarur, has decided to cancel the end semester examinations for final year students. Previously, the university had decided to take the final year exams through online mode. Students of all programmes, except for those in M Phil and PhD, will be assessed based on their continuous assessment during the current semester. Further, students will be grades on the basis of cumulative grade point average, CGPA, earned till the previous semester. These norms will be considered for the subjects passed by the students. Semester exams were scheduled for the months of April and May, however, they were postponed due to Covid-19 outbreak. On 9 June, the university announced its decision to conduct the end semester exams in online mode for the final year students. However, this decision has been scrapped.

CGBSE results out, girls outshine boys

The Chhattisgarh Board of Secondary Education, CGBSE, has declared the Class 10th and 12th result, which is available on the official website of the board i.e. cgbse.nic.in. This year the pass percentage for 10th stands at 73.62% and for 12th stands at 78.59%. This year Class 10th topper has scored a perfect 100. Pragya Kashyap from Mungeli district has scored 600 marks out of 600. While in class 12, the topper scored 97.80%. Tikesh Vaishnav emerged as the topper of class 12 with 489/500 score. Further, girls have outshined the boys in both 10th and 12th.

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HIRING ACTIVITY RISES 24% IN SEPT 2020 VERSUS A MONTH BEFORE

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Hiring activity in India rose by 24% in September 2020 as compared to August 2020, as seen in the Naukri JobSpeak Index. At 1755, the job index marked a great improvement of 24% in September as against 1413 in August after the sharp drop in April 2020 due to Covid-19. “The last quarter has seen significant uptick in the hiring activity, growing at 14% compared to 8% decline in AMJ’ 20. While the hiring is yet to touch last year levels and is down by 23% in Sept’20 versus Sept’19 but this is also a marked recovery from a 35%-60% decline that we have witnessed in the last few months,” Pawan Goyal, Chief Business Officer, Naukri.com The 24% M-O-M growth is being propelled by industries like Pharma (+44%), FMCG (+43%), Education/Teaching (+41%) and IT (+32%). Further opening up of the economy with unlock measures and increased mobility has led to an improvement in hiring activities in industries like Real Estate (+44%), Auto/Ancillary (+29%) and Hospitality/Travel (+48%) versus August’20.

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‘78% PARENTS NOT WILLING TO SEND KIDS TO SCHOOLS TILL COVID-19 OVER’

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The Unlock 5.0 guidelines allow schools in different states to reopen from 15 October depending on the state government’s decision, but as per a study by SP Robotics Works from last month named ‘Kids under Covid’, 78% parents are ready to skip a school year, but not ready to send their children to school during the Covid-19 pandemic. With a sudden transition to online learning and prolonged screen time with no outdoor play and limited social interaction, the long-term impact of the Covid-19 pandemic and lockdown on children’s mental and physical health remains dubious. To arrive at the insights of this survey, SP Robotic Works conducted a survey over the month of July and August among 3600 parents and an equal number of children in the age group of 7-17 years

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ARMY JOBS: 191 SSC OFFICER POSTS VACANT, APPLY NOW

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Indian Army has invited applications for SSC Officer posts. Candidates who are interested can apply at joinindianarmy.nic.in. The number of positions vacant positions is 191 posts. Candidates can apply till November 12, 2020. Unmarried male and unmarried female engineering graduates, final-year engineering students can apply. The course will start in April 2021 at Officers Training Academy (OTA), Chennai, Tamil Nadu. Opening date of application is 14 October, 202, while closing date of application is 12 November 2020. Candidates will be put through two-stage selection procedure. Those who clear Stage-1 will go to Stage-2. Those who fail in Stage-1 will be returned on the same day.

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JAMIA HAMDARD ADMISSIONS: REGISTRATION DATE EXTENDED

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Jamia Hamdard has extended the last date to fill and submit the online admission form to 25 October. Earlier, the last date of application form 2020 submission was 20 September. Candidates who wish to take admissions to UG and PG courses offered by the university can fill the Jamia Hamdard application form 2020 till the new extended deadline. Candidates must note that they also have to upload their qualifying examination mark sheet while filling the application form. Students who have passed class 12th exam can apply for its UG courses while those having a bachelor’s degree can apply for its PG courses. Aspirants can apply for admission to the university online at jamiahamdard.edu. This year, the admission process has been delayed due to the ongoing pandemic situation. The admission form submission deadline was extended as there were many students who were seeking admissions in engineering and diploma courses but were not able to fill out the forms timely

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EDUCATION MINISTER INAUGURATES NEW NIT ROURKELA BUILDING

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Union Education Minister Ramesh Pokhriyal ‘Nishank’ inaugurated the newly built Golden Jubilee Building of NIT Rourkela, Odisha, on Tuesday through a virtual platform. Speaking at the occasion he said that NIT Rourkela is a premier institution of our country and has been producing the best brains for the country. The newly constructed NIT Rourkela building is a symbol of the varsity’s prestige. Pokhriyal said that institutions like NIT Rourkela have a very important role to play in the implementation of the New Educational Policies (NEP). The minister also added the building amplifies the glory of Rourkela city as it is one of the tallest buildings around. The magnificent structure is indeed metaphorically and geographically, ‘the heart of NIT Rourkela’, added Pokhriyal. The minister also highlighted that the vision of having this building will fulfill one of the essential mottos of the Institute to enhance efficiency in the administrative functioning and amalgamate technology with this process to make it more people-friendly.

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ENTREPRENEURSHIP IN THE TIME OF A PANDEMIC

Narendra Shyamsukha

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The Covid-19 pandemic has turned out to be the most significant disruptive event witnessed by this generation. From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. This transformational effect is not momentary; it is significant and is here to stay.

One of the most notable elements of this transformation is the way organisations have been forced to embrace digital marketing to be able to survive the crisis. As traditional marketing strategies stand curtailed due to the pandemic, businesses have moved quickly to embrace digital marketing and transform the way they attract and engage customers and clients.

As most people still stay indoors, malls and roads stand deserted, there has been a shift to a space where businesses and customers interact less physically and more through the online route. Digital services providers will tell you how there has been a surge in organisations seeking to create new websites or update existing ones, creating elaborate social media campaigns and launching new e-commerce channels. Intelligent content creation and SEO are other elements that are receiving a fresh focus from companies. Truth be told, organisations that embrace this transformation quickly and more comprehensively are the ones that are more likely to survive as compared to those who are resistant to change.

Here are some more changing phases of entrepreneurship are adjusting the “new normal”:

THE AGE OF WEBINARS

As live conferences and face to face engagement activities take a backset, organizations are working out new ways to engage with customers. Webinars have emerged as a very popular way of achieving digital thought leadership and getting quality leads. At the same time, customer engagement is also taking place with these digital discussions. That’s why there is a sea of webinars everywhere to spread the message. Even when the crisis ebbs, people are likely to continue to conduct a part of their thought-leadership events through webinars as more and more people realize that they serve the same purpose at a fraction of the cost. Webinars that have now filled the gap of traditional conferences are likely to become a mainstream marketing strategy in the new normal.

INCREASED USAGE OF DATA ANALYTICS

In a digital age, data analytics has always been a valuable proposition. However, as organizations increase their digital presence, the importance of creating useful databases has only increased. With more people spending longer time on social media, their chances of seeing ads on such platforms or coming in touch with content marketing blogs are greater. This is why organisations now need to create valuable databases, analyse them and use this information intelligently to reach out to the target audience. Tracking pattern of consumer behavior, tracking online traffic patterns, analysing which content retains the customer, and getting a break up of which products are enticing what type of customers are essential elements of data analytics that organizations need to use more to boost their online sales.

CONTENT IS THE KING

Businesses must focus on expanding social media presence by creating intelligent and attractive content. With the shift from outbound marketing to inbound marketing, it becomes essential to engage consumers in subjects they might find interesting. However, it is important to understand that content distributed on social media should not be totally promotional in nature as it kills consumer interest. Your content must be knowledge and awareness-based. It must engage consumers emotionally through human interest stories rather than blatantly promoting your product.

The writer is founder & chairman, ICA Edu Skills.

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