Shefali Shah’s latest project, Human, is based on the underbelly of the global pharmaceutical industry. The show has received praises from the audience and critics alike. We hosted Shefali for a frank interview as part of our special series, NewsX India A-List. Below are the excerpts from the interview:
Our first question to Shefali was about the part that compelled her to take up Human. Shefali said about the script, “When I read it, I was shocked.” She continued, “I have read about trials and I have heard about it, but it is just the surface, you know. There is so much that goes on behind getting a drug from manufacturing it to testing it to getting it into the market.” The actor went on to say about the project, “The script and the role [were] unlike anything I’ve ever done before.”
Speaking about the reality of drug testing in the pharmaceutical industry, Shefali stated, “Yes, we do not know the backstory and we’ll probably never know the entire backstory of it.” She further said, “When you take a cosmetic product, it says, ‘not tested on animals,’ but when you take a strip of medicine, there’s no such disclaimer put on it.” Narrating her amazement on coming across the script involving human drug trials, the actor recounted, “Until I heard the whole theme from Mozez and Vipul, I did not know the magnitude of this entire world…and everything that goes into it.” Commenting on the theme of the series and its relevance in a world marred by a pandemic, Shefali told us, “It’s a very pertinent topic, irrespective of the situation we are in.”
Talking about her love for thriller movies, Shefali said, “I love watching thrillers. As far as doing is concerned, I’m a very greedy actor, and rightfully so, and I want to do every genre possible.”
Describing her professional relationship with her husband and Human producer, Vipul Shah, Shefali said, “Whether it’s from Vipul or somebody else, when a project comes to me, he’s the first one I discuss it [with].” The actor added, “The same goes with Vipul. When he’s planning something, I’m the one he’ll talk to, or I’m probably one of the first ones to read his script.” Stressing upon the professionalism the couple maintains in the industry, Shefali revealed, “I will never tell him to make something for me, one. Two, he will never offer me something if it’s not worth my value.”
“OTT has opened horizons for all creative people. And the best part of it is, it is not determined by the box office,” said Shefali while putting forward her opinion on OTT platforms. She continued the thought, “It is not determined by the prototypes that were required in commercial films: a hero, a heroine, a star system, a dance number, a fight sequence etc.” Shefali described the entertainment industry after the emergence of OTT platforms as “rich and thriving.” She also said, “As an actor, it’s(OTT) opened a completely different world for me.”
Watch the full interview here:
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Snehalata Memorial Foundation brings Sambhav on Stage at Triveni Kala Sangam
During the last two years, a lot of shows were organized online due to the raging pandemic. Now, most of the organizers have decided to conduct their events offline. Snehalata Memorial Foundation established in the year 1992, is a social organization that aims to spread awareness about classical music throughout the world. Snehalata Memorial Foundation is set to organise Sambhav on Stage with the tagline ‘Gayan Vadan Nritya’. The program is being organized at Triveni Kala Sangam, 205, Tansen Marg, Mandi House, Delhi, 110001 on the 19th of May 2022 from 6 PM onwards.
The program will start with a vocal, followed by a Tabla duet, and end with a Kathak trio recital. The performers have already performed online, this time they would be performing offline. During covid, the upcoming performers have suffered the most and Snehalata has planned to encourage young artists and present their art in front of the audience.
In a candid conversation tabla artist, Saptak Sharma who will be performing in the event said, “It’s completely an honor for me to be performing for Snehalata Memorial Foundation. Especially getting an opportunity after a long gap of 2 years is a whole another experience. I’ve been attached to this organisation and did some online concerts during the lockdown as well. A big thanks to Binay ji and the whole team for making this possible and getting the artists back on stage. It’s a whole different thing to live with the audience in a face-to-face way as compared to the online sessions. The essence of classical music lies in the baithak systems in which the artist is being praised by the audience and the music flowing out of that is completely felt differently. It’s always said music can only be felt and not seen. And that’s the best part about being on stage when you realise your audience feeling your music and reacting to it.”
The event features
Classical Vocal Recital by Abhijeet Mishra
Sarangi – Ejaz Hussain
Tabla – Kamil Khan
Duet Tabla Recital by Saptak Sharma and Ashutosh Verma
Sarangi – Mudassir Khan
Kathak Recital by Harshita Vaish, Disha Gupta, and Sagar Vishwakarma
Sarangi- Ejaz Hussain
Vocal- Zaki Ahmed
Tabla- Shubhan Khan
Padhanti- Aishwarya Rawat
Venue-Triveni Kala Sangam, Delhi
‘WE AT ICCS ARE OFFERING CUSTOMIZED OUTSOURCING SOLUTIONS WITH BEST TECHNOLOGY & INFRASTRUCTURE’
In response to The Daily Guardian, Divij Singhal, Founder & CEO, ICCS, said ICCS’s mission is to outperform the industry by fostering innovation and forming collaborations with the world’s largest brands, as well as enthusiastic leaders and employees. The company envisions being one of the worlds’s most recognized and trusted BPM service provider, offering exceptional value to customers across all industries through cutting-edge technology and world-class service.
Q: What made you launch this business?
A: We looked at the domestic service industry and it was growing in the country and skilled people for voice and non-voice would be needed. We evaluated that there is a niche that can be created in this industry by the amalgamation of people and technology. That motivated us to be a part of this BPO industry.
Q: Goals and objectives when it is founded.
A: The goal was to be a leading player in this space of domestic BPO with the right quality and consistency being delivered to our customers at the right price.
Q: Business success so far
A: Our growth is consistent with the growth of 25% YoY, and something which we really can cherish is all our customers who started with us continued together, and we both grew over time. We believe in high quality and besides, we also give them the technology to improve their customer experience turning into retention.
Q: What will be the industry trends in 2023.
A: New-age technologies are emerging and making their mark in businesses across sectors. We feel that Artificial Intelligence and Machine Learning in particular will be buzzwords and their impact will be such that the BPO sector will witness growth concerning the people in the coming year. The yield per employee will increase and this trend will render a positive impact on the valuation of the BPO industry
Q: What are your future plans?
A: We are indeed joyous that we have had a successful run so far. Indeed, we had our fair share of ups and downs. But we take pride in the fact that we have surpassed them all and are bracing for exponential growth in the future. As far as our growth plans are concerned, we at ICCS are looking forward to expanding our footprints in tier 2 regions as well as in the metro cities. We are also planning to hire 1000+ employees by the end of this year. From the business perspective, our focus is to increase our presence in the healthcare and retail distribution verticals. On the whole, we are striving to bring about innovation as well as foster associations with reputed brands at the global level.
VIBE, THE SKYBAR REOPENS AT GURUGRAM BAANI SQUARE
True to its name, Vibe – The Sky Bar, a rooftop bar at DoubleTree by Hilton Gurugram Baani Square is back to serve its patrons.
Blessed with breathtaking city views and sparkling ambiance, this high-end rooftop bar is an ideal place to socialize with friends and family or for a corporate gathering. Wind down after a busy day in comfortable lounges while you enjoy the sophisticated bites and handcrafted concoctions to lift your spirits.
Enjoy an open-air dining experience in re-imagined spaces secured with stringent safety norms, where Mukesh Kumar, Executive Sous Chef has introduced an array of delectable choices in the eclectic menu which includes The Giant Chicken Wings, Kaffir Lime Gamberi, Kasundi Salmon, Crunchy Amritsari Fish Tots, Tenderloin Boti Popsicles, Raan, Ragi Chickpea Falafel, Mexican Tacos, Citrus Creme Brule, DoubleTree Cookie Pastry, and many more to choose from.
Timings: – 04:00 PM–12:00 AM
Average cost for two: INR 3500 plus taxes
For reservations: +91 9711216466
LOGIC OR INSTINCT, WHICH DO WE FOLLOW?
During the last days of 2004, as a giant tsunami-ravaged a dozen countries, killing almost two hundred thousand people, researchers noticed something odd at the Yala National Park in Sri Lanka. The park, home to several hundred species, hardly had any animal carcasses. National Geographic magazine quotes observers reporting strange behavior from animals before the tsunami hit. Elephants screamed and ran for higher ground, turtles changed paths, and dogs refused to go outdoors. What did the animals sense that humans didn’t?
The pinstriped world of Wall Street might seem far removed from the forests of Sri Lanka, yet the same animal instincts run deep. Billionaire investor George Soros said that the onset of back pain is, for him, often “a signal that there was something wrong in my portfolio”. In his son’s words, Soros often “changes his position on the market” because “his back is killing him”. A study by researcher John Coates observed that traders who were more aware of their body rhythms made more profitable trades and could sense when ‘something just felt right.
Does this mean that we should trust our ‘gut instinct’ more often?
The answer, unfortunately, is not that simple. Almost every trader or gambler who places a bet feels that ‘today is going to be my lucky day. A look at the ranks of failed gamblers tells us that blind reliance on instinct can lead to ruin. Examples abound not just of businesses but entire kingdoms which were destroyed because the leader chose to act on an impulse or a whim. Giving our instincts a free run is like letting an angry elephant loose in a bazaar.
Scaling up and running a large enterprise requires standardization, and standardization leaves little room for subjectivity. Not surprisingly, our professional worlds elevate logic over instinct. The parameters for business decision-making, whether at Board meetings or client presentations, prioritize measurable metrics and tangible calculations. For a firm to say that decisions are made based on ‘gut feelings’ of key executives would be comical.
And yet, something valuable is lost when we rely too much on logic. Logic is often just a way for us to rationalize and reduce dissonance with a decision that has already been made based on our emotions. One needs to look no further than debates on Twitter or WhatsApp groups to witness this. Data can often be tortured to spit out a conclusion that suits a particular viewpoint.
In the numerous Board or investment committee meetings that I have attended, I have noticed that if you peel beyond the veneer of logic, key decisions almost always rest on softer factors, such as trust in the management team. Great investors focus on qualitative factors, such as the drive, energy, or integrity of the founders, instead of relying on metrics alone.
Can we leverage this power of instinct in our lives? Experience has shown me that there is a way.
First, we need to build deep expertise in the field in question. Coates’ study was done on experienced traders. My involvement in the stock markets dates back twenty-five years. Over two-thirds of those were spent focusing on left-brain analysis, involving numbers, financials, strategy, metrics, and so on. But in the last eight years, I have been able to transcend these and understand the softer realms of temperament, awareness, subtler patterns, behavioral biases, and so on. Yet, the latter would not have been possible without the former. The logical parts need to be integrated into muscle memory for the instinct to be robust.
Second, we need to polish our antennae. Today, as we increasingly tune into digital noise, we have lost the connection to nature and to the cues that it gives us. We need to tune in to signals from our bodies, minds, and the environment. Coates found that successful traders exhibited greater self-awareness of their body rhythms, such as heart rates. My practice of mindfulness meditation forms the core of my creativity, as it enables me to tap into intuition and get ideas for my writing.
As we eliminate the dust and cobwebs from our antennae, we re-establish our connection with our inner compass and with activities that nourish us deeply. We are then able to tap into the vast primeval universal intelligence. This intelligence works through processes that transcend logic and opens us up to the true power of instinct and intuition.
S.Venkatesh is the bestselling author of AgniBaan and KaalKoot, a leadership coach and an investor who has held key positions with JP Morgan, Credit Suisse and Macquarie. He writes about mindfulness and its link to creativity, business and wealth.
SATELLOGIC AND UP42 TEAM UP TO OFFER RAPID MONITORING CAPABILITIES
Satellogic Inc. (NASDAQ: SATL), a leader in sub-meter resolution Earth Observation (“EO”) data collection, announced today that it has agreed with UP42, a geospatial developer platform and marketplace enabling direct access to Satellogic’s satellite tasking high-resolution multispectral and wide-area hyperspectral imagery via the UP42 API-based platform. The agreement includes the archive of high-frequency, high-resolution Satellogic data.
The companies made the announcement today at the Geospatial World Forum in Amsterdam, Netherlands, where UP42 CEO Sean Wiid and Satellogic Business Development & Sales Director Eldridge de Melo are featured, speakers.
“This exciting new collaboration gives UP42 customers a distinct advantage in rapidly creating geospatial solutions,” said UP42’s CEO Sean Wild. “Users can now derive insights from Satellogic data using algorithms and data fusion via our developer-first platform.”
Direct API access to Satellogic’s multi- and hyperspectral data – with intraday updates – supports rapid, timely, and frequent monitoring of critical assets in diverse sectors, such as energy, utilities, local government, and security. The UP42 platform’s REST API and Python SDKs can be fully customized, allowing UP42 users to build cost-effective solutions and quickly deliver end products to their clients.
“Our mission of democratizing access to critical Earth Observation data means making our data available where it’s convenient for end-users,” said Thomas VanMatre, VP of Global Business Development at Satellogic. “UP42 is a leading geospatial marketplace with value-added capabilities, enabling its customers to access and analyze data without extensive expertise. It is collaborations like this alliance with UP42 that will increase adoption of EO data across new markets, driving better decision making and outcomes.”
The growing Satellogic constellation currently consists of 22 operational small satellites, capable of acquiring 4-band (RGB NIR) multispectral data at 70 cm (1m native) spatial resolution over a 5km swath and up to 29-band (460-830nm) hyperspectral imagery at 25m resolution over a 125km swath.
During pre-processing, Satellogic imagery is optimized for analysis by Machine Learning (“ML”) and Artificial Intelligence (“AI”) applications – a significant benefit for UP42 users who will have access to more than 75 ML/AI algorithms on the UP42 platform.
UP42 users will be able to apply Satellogic data sets and extracted knowledge to support projects in a range of applications spanning the public and private sectors, including Agriculture and Forestry, Energy and Sustainability, Critical Infrastructure Management, Finance, and Insurance, Environment and Climate, and Government.
OTT is giving more opportunities to actors: Aamna Sharif
In an exclusive interview with NewsX, actress Aamna Sharif mentioned that OTT is giving her the scope to perform different things as an actor and she is grateful that she is being able to be a part of all three platforms. For an actress, digital or OTT is an interesting place to be, plus the medium is big and gives opportunity to every actor for different sorts of roles and performances.
Actress Aamna Sharif recently joined NewsX for a fun conversation as part of our special series NewsX India A-List. In the exclusive conversation, the actress opened up about her role in the series Aadha Ishq, what drew her to the role, and much more.
Speaking about what attracted her to ‘Adha Ishq’, Aamna said, “The title itself is beautiful. I believe all of us have experienced adha ishq once in our life. It is a beautiful love story between Sahil and Roma, the journey of Roma (played by Aamna). The story shows the ten years of Roma’s journey of what happens in her life. The interesting part of this love story is that a couple in love gets separated and later their children fell in love. It’s a different concept which is most exciting.”
Talking about doing a romantic genre, she said she loves being a part of such projects as she is a romantic person and loves watching love stories. Adding further, she said, “I have been playing different roles and was waiting for something like this to come, something as intense as Aadha Ishq.”
When asked about her experience of working in an OTT platform and the scope of digital platforms, Aamna said, “I am loving it, I think it’s a blessing for all the actors because of the kind of scope it provides to all the actors for performances. The last show, which I did, was also a very challenging role and Roma has so many layers to its character. It’s a dream for any actor to do such challenging roles and OTT is giving that scope and space.”
Aamna further shared that it is very important to watch other actors’ performances. She explained that she loves watching the work of other actors as it is important to learn as an actor.
When asked about her previous role in Komolika, Aamna said, “I was scared to play Komollika as I have never played such a role ever before, even though in ‘Ek Villian’ my character had shades of grey but not as much as Komollika in KZK2.”
While talking about her last two years’ experience, Aamna said “The last two years have taught us to value small moments in life and be grateful towards life.”
Aamna further stated that OTT is giving her the scope to perform different things as an actress and she is grateful that she is being able to be a part of all three platforms.
Aamna Sharif stated that ‘Kahiin Toh Hoga’ was a game-changing project for her as it changed her life.
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