When Covid-19 descended on humanity last year, our existing healthcare systems were completely unprepared to deal with it. In the process, the treatment of underlying and serious non-communicable diseases such as cancer was relegated to the back-burner. There was no time or resources to devote to patients who were not suffering from Covid-19. However, these NCDs, as they are called, continue to live and thrive amongst us as they always have, targeting people across age groups and health categories.
When diagnosed with a deadly disease like cancer, now more so than ever before, a person’s first thought is to read up and gather the best possible information pertinent to them. These questions range from ‘what other treatments are available?’, ‘what clinical trials could be suitable?’, ‘who are the top experts for this particular cancer type and stage?’. However, the scattered and often inaccurate information available on the internet is difficult to assimilate and understand. This prompted some enterprising individuals to think of a solution where cancer patients could stay updated with the latest developments in the field while staying connected to experts and other patients like them.
Dr Gunjan Bhardwaj founded Innoplexus, an AI company driving drug discovery along with pharma and biotech companies. This led to the launch of the CURIA app which aims to help patients navigate their cancer journey. The app offers patients access to much-needed and tailored information about treatments, clinical trials, and cancer experts.
“CURIA seeks to empower cancer patients and their families. The app uses AI with 37 patents and over 100 patent applications to scan terabytes of data available on the internet daily, organise it and extract cancer treatments, clinical trials and experts. This data is then curated and uploaded on the app by our team of medical experts,” explains Dr Bhardwaj.
After logging on, patients answer a questionnaire about their cancer type, stage and demographics, and then receive information about treatments, clinical trials and experts, tailored to their profile. This allows them to have productive discussions with their doctors, and make important and informed decisions for their course of treatment. Physician experts on the app are listed by years of experience in the field, level of research conducted and their prominence in the industry.
A popular feature of the app is ‘Cancer Twin’ that addresses the need for patients to connect with someone like them. For this, the app’s algorithm matches patients with the most similar cancer profiles, encouraging them to share experiences through a private chat, anonymously. “All conversations are encrypted through blockchain, bringing in the highest level of security to protect patient’s information,” assures Dr Bhardwaj.
Cancer cases have been steadily on the rise over the past few decades. The medical fraternity is continuously innovating treatments to improve the patient’s overall experience and chances of survival. With numerous trials taking place around the world simultaneously, it can be difficult for the medical fraternity to keep up. Through its proprietary AI, CURIA presents an international overview of the latest information, to make people aware of all the options available to them.
“We believe tools such as CURIA are important to ensure that oncologists are open to discussing patients’ options with them — it takes a lot of time and dedication from an oncologist for each patient. With CURIA, we’re trying to help both the patient and the doctor,” says Innoplexus India Co-MD Amit Ananpara. Though targeted primarily at patients, the app is a powerful tool for physicians as well, as it allows them to see a tailored overview of options for each patient, and use it as a starting point for their research on that patient’s case. Physicians in India can learn and read up on therapies that have been approved internationally. They are also able to submit an application to a clinical trial, making the process much easier than it otherwise is.
Its founders are quick to highlight, however, that due to the complex nature of the disease, the app should not be treated as the replacement for a doctor, and the information provided on the app should be discussed with a physician. The CURIA app is currently available in English, German, Spanish, French, and Italian, with plans for Indian regional languages in the works.
The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on email@example.com.
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APPLAUSE ENTERTAINMENT BEGINS 2022 WITH A HAT-TRICK OF SHOW RELEASES IN JANUARY
Applause Entertainment has kick-started 2022 on a high note, with two back-to-back show releases. The Sameer Nair-headed content studio of the Aditya Birla Group started the year with a bang with ‘Kaun Banegi Shikharwati’ streaming on Zee5 and ‘Humble Politiciann Nograj’ streaming on Voot Select.
Now, Applause Entertainment is all set to score a hat-trick with Mohit Raina-fronted ‘Bhaukaal Season 2’, streaming on MX Player.
Interestingly, Bhaukaal Season 2 is Applause Entertainment’s 30th release since its inception, it is 10th offering on MX Player and also its seventh show to boast of a second season. The first season of ‘Bhaukaal’, which was released in early 2020, became a huge hit for its hard-hitting storyline based on a real-life super cop, Navniet Sekera. The second season of the show revolves around how this police officer in Muzaffarnagar, UP, busts the Dedha gang and brings law, order and peace to the region.
What makes this feat even more commendable is that Team Applause is constantly exploring different genres with every show. ‘Kaun Banegi Shikharwati’ produced in association with Emmay Entertainment, streaming on Zee5, is a story of a royal dysfunctional family featuring an ensemble of fantastic actors like Naseeruddin Shah, Lara Dutta, Soha Ali Khan, Kritika Karma, Anya Singh and Raghubir Yadav. The political satire, ‘Humble Politiciann Nograj’ produced in association with Firstaction Studios and Danish Sait, streaming on Voot Select, takes ahead the 2018 film with a new story running into 10 episodes. ‘Bhaukaal Season 2’ produced by Applause Entertainment in association with Baweja Studios Production has been eagerly awaited by the audience ever since it was announced post the release of its first outing.
DEEPIKA, ANANYA & SIDDHANT STARRER ‘GEHRAIYAAN’ TRAILER OUT NOW
MUMBAI: Directed by Shakun Batra, Amazon Original Movie ‘Gehraiyaan’ stars Deepika Padukone, Siddhant Chaturvedi, Ananya Panday, Dhairya Karwa as leads along with Naseeruddin Shah and Rajat Kapur in pivotal roles.
Gehraiyaan will have its World Premiere on Amazon Prime Video across more than 240 countries and territories on 11 February 2022. Directed by the very talented Shakun Batra, Gehraiyaan is a relationship drama that looks beneath the surface of complex modern relationships, adulting, letting go and taking control of ones’ life path.
Speaking about the film, Deepika Padukone said, “Alisha, my character in Gehraiyaan is extremely close to my heart and certainly one of the most challenging characters I have portrayed on screen. I am grateful to have had the opportunity to play a role that was fun and challenging at the same time.”
Ananya Panday said, “Shooting with the wonderful cast and crew of Gehraiyaan has been an absolute high point for me and I never wanted the shoot to end! There’s a certain realness to the story of Gehraiyaan; while the film dives into the complexity of relationships it also talks about the thrill of being in love, of discovering oneself and charting ones’ path.”
ALIA BHATT CLOTHES THE NEEDY
NEW DELHI: Pretty Bollywood actress Alia Bhatt, who will soon be seen in S Rajamouli’s magnum opus ‘RRR’, is now giving back to the community through a new initiative. She launched Ed-a-Mamma, a conscious clothing brand for kids, a while back and has now kicked off a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children. For this initiative, every purchase made on their website will be matched with a garment donated by Ed-a-Mamma for a child in need. Ed-a-Mamma has partnered with Goonj – a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need. Alia Bhatt said, “With Ed-a-Mamma, I set out to create a world that nurtures in children, a love of nature. Knowing full well that they will look after what they love. The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of sharing with people who are less fortunate.”So while the actress’ career is flying high and she is busy with numerous films, Alia has not forgotten those in need.
SIDDHANT BRINGS A LUXURIOUS HARLEY DAVIDSON HOME
MUMBAI: Actor Siddhant Chaturvedi recently brought home a luxurious Harley Davidson Sportster S, making him the first person in India to have the bike.
The ‘Gehraiyaan’ actor took to his social media to share the news of the same with his fans and followers. The actor, who rose to fame with MC Sher from Gully Boy, has certainly come a long way in the matter of just 3 years, which is a rather remarkable feat.
On the work front, Siddhant is currently gearing up for Shakun Batra’s next ‘Gehraiyaan’. He also has ‘Phone Booth’, ‘Yudhra’ and ‘Kho Gaye Hum Kahan’ in the pipeline.
SONAL CHAUHAN TO PLAY LEAD IN AKKINENI NAGARJUNA’S THE GHOST
MUMBAI: Akkineni Nagarjuna’s ‘The Ghost’ is a much-anticipated film ever since its announcement. Earlier it was said that the Bollywood star, Jacqueline Fernandez was cast for the film however, the word on the block is that the talented Sonal Chauhan will be playing the lead opposite Nagarjuna instead of Jacqueline.
That’s right, Sonal Chauhan fans are in for a treat as they get to see their favourite actress on the silver screen. A source close to the film said “Makers felt Sonal Chauhan was the best fit for the lead role opposite Nagarjuna in ‘The Ghost’. They felt both the actors Sonal and Nagarjuna would make for a fine on-screen pair and that’s when they approached her. The two are definitely going to portray some great chemistry in the film.”
SALMAN TO FEATURE IN GURU RANDHAWA’S NEW SONG
MUMBAI: Superstar Salman Khan will be seen flaunting his acting skills in singer Guru Randhawa’s new song ‘Main Chala’.
Female vocals of the track have been lent by Lulia Vantur, and the female artist who will be featuring alongside Salman is Pragya Jaiswal. On Tuesday, Guru Randhawa took to Instagram and shared the update with his fans.
“Love will be in air with #MainChala! Song releasing on 22nd January. Stay Tuned,” he wrote.
He tagged Salman Khan and Pragya in the comments. Produced by Salma Khan, the romantic track will be out on January 22.
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