The career paths of artists, musicians and other performers are often synonymous with struggle. A few may rise to the top and gain tremendous success, fame and money, but thousands languish at the bottom for years. When lockdown was unceremoniously imposed on us earlier this year, artists and performers were affected terribly. They lost sponsorships, missed opportunities to perform live at concerts and earn through ticket sales, and were unable to create new work while stuck at home. However, they soon turned to the digital medium as an easy way to stay in touch with their existing audience and tap into an entirely new one. The world was suddenly available to them on a digital platter.
As their audience continued to grow significantly, so did their ambitions and need for a professional space to create fresh and new works to cater to a wider demographic. The space had to be equipped with the latest technology, while following strict hygiene protocols to keep the dreaded virus at bay. The launch of RRE Studios in Faridabad this year, addressed this need specifically. With significant Covid-19 precautions in place, RRE Studios is the perfect space for artists across genres to maximise their digital audience despite the lockdown. Founded by music composer Rajshree Agarwal, this new recording space has a distinct advantage over its competitors. Equipped with a master console room, jam room and shoot space, as well as a dubbing room and music production or video edit room, the studio fulfills a host of needs with utmost convenience. Their well-designed website allows artists to set up appointments to explore and use the studio.
Here are a few methods artists should adopt to increase their digital audience during these difficult times:
1. USING PROFESSIONAL RECORDING SPACES
The focus of RRE Studios is to produce music and videos across genres and in all dimensions. The state-of-the-art studio space enables artists to record beautiful vocals, perform live with instruments, produce music and shoot indoor videos in any dimensions of their need and choice. The cherry on top is the on-site facility for green rooms and café, which is a welcome proposition for artists who have planned for day long shoots.
2. EFFECTIVE USE OF SOCIAL MEDIA
Social media is now considered the most effective business strategy for any kind of profession to see organic growth. Though many artists shy away from the public aspect of social media, they are aware of its immense importance in attracting a crowd for their performances. With everyone stuck at home, social media has become the biggest outlet and most convincing agent for most people. Waking up to its potential, many artists have begun to hire digital marketing agencies and content creators to design social media strategies specifically for them. This allows them to concentrate on what they do best—create. Apart from its studio services, the team behind RRE Studios is highly proficient with social media management. They are known for curating exclusive campaigns, providing content writing services, making effective creatives and graphics, as well as ensuring a regulated schedule for social media posts and uploading.
3. HIRING A GOOD TEAM FOR PROMOTIONS, EDITING
Many artists are proficient in handling their own social media handles and strategies. However, they need help with creating digital content that stands out in this highly-competitive online arena. A good team is required to help them with editing their promotional content and creating campaigns that ensure successful results. RRE Studios cater to recording needs as well as every other aspect of content creation. They compose and provide original songs, musical recreations, commercial jingles, radio spots, and background scores for any kind of work. They are also competent at storytelling, creating music videos, corporate videos, promotional videos, product show reels, artist showreels, and animation skills.
It is high time that artists, musicians and performers woke up to the potential of the ever-growing digital market by setting a foot firmly in the door. For those still struggling to adapt to these mediums or looking for a helping hand, RRE Studios located in Faridabad in Delhi NCR, is their best bet.
The writer is a lawyer who pens lifestyle articles on her successful blog www.nooranandchawla.com. She can be found on Instagram @nooranandchawla.
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SUNNY, AMEESHA EXPRESS GRATITUDE TO FANS AS ‘GADAR’ CLOCKS 20 YEARS
Sunny Deol’s ‘Gadar: Ek Prem Katha’ clocked 20 years on Tuesday and the star thanked the audience for making his film ‘an event’.
The 2001 film, that also starred Ameesha Patel in the lead, became an instant hit. The Anil Sharma directorial did not just impress viewers but also registered huge numbers at the box office. The actor-politician took to Twitter to express gratitude to all his fans who made the film a ‘historic’ affair. Sunny tweeted a video song from Gadar, ‘Musafir Jaane Wale’, featuring him and Ameesha.
Sharing the video, he thanked viewers for showering the action love story with so much love. Sunny wrote, “We made a film, you made it an event! #20yearsofGadar, I express my gratitude to everyone who made our film historic.”
Taking to Instagram, Ameesha uploaded a series of posts recalling her acting stint on the project. In one of the posts, she shared a few unseen moments from the set and captioned: “Gadar…behind the scenes of the most iconic film that Bollywood has seen till date…thank you all for the love..20 years of Gadar.”
Released on 15 June, 2001, ‘Gadar’ was a romantic drama set against the background of India’s partition. The film also featured late Amrish Puri and Lillete Dubey.
On the occasion, Lillete too took to social media to remember her work in ‘Gadar’.
“15 June 2001…. 20 years since ‘Gadar’ opened on this day. And what a storm it created.Remembering the making of the film and especially my wonderful co-star who also came from theatre — the man with the deepest baritone Amrish Puri,” she wrote.
DECIDED TO PRODUCE ‘LAGAAN’ AS NO ONE WAS READY TO DO IT, REVEALS AAMIR
Superstar Aamir Khan is celebrating 20 years since the release of his iconic film ‘Lagaan’. The movie, helmed by Ashutosh Gowariker, was nominated for the Oscars and appreciated by critics and audiences alike. Reminiscing about the journey of making the film, Aamir recalled that no one was ready to back it. Ashutosh narrated him the film’s script a few times and he enjoyed it but was not ready to produce it initially as he did not want to dive into film production. Every time Aamir would meet Ashutosh he would bring up the film but was told that no one was ready to produce it. He finally took the plunge to produce it and act in it after listening to the script again in the company of his parents and ex-wife Reena who enjoyed the story.
A DOCUMENTARY ON SALIM, JAVED IN WORKS
NEW DELHI: A documentary titled ‘Angry Young Men’ based on the lives of legendary screenwriters Salim Khan and Javed Akhtar is in the works with superstar Salman Khan’s production banner SKF (Salman Khan Films) teaming up with Farhan Akhtar’s Excel Entertainment and Zoya Akhtar’s Tiger Baby Films. Indian film critic and trade analyst Taran Adarsh shared the news on his Twitter handle. “Salman Khan – Excel – Tiger Baby join hands… Salim-Javed Documentary… #SalmanKhan, Excel Entertainment (#FarhanAkhtar, #RiteshSidhwani) and Tiger Baby Films (#ZoyaAkhtar, #ReemaKagti) to make documentary on #SalimKhan and #JavedAkhtar… Titled #AngryYoungMen,” he tweeted. The collaborative project that will capture the magic of the era that Salim-Javed created together will be helmed by Namrata Rao. Famously called as Salim-Javed, the duo has scripted many commercially and critically accepted films ‘Patthar’, ‘Dostana’, ‘Seeta Aur Geeta’, ‘Sholay, Mr India’, ‘Don’, and many more.
AKSHAY’S ‘BELL BOTTOM’ GETS A RELEASE DATE
MUMBAI : As lockdown restrictions are gradually easing in several parts of India amid the decline in Covid-19 cases, the ‘Bell Bottom’ team has decided to release the film in cinemas. Taking to Instagram, Akshay Kumar on Tuesday shared that ‘Bell Bottom’ is scheduled to release on 27 July theatrically. “I know you have patiently waited for the release of ‘Bell Bottom’. Could not be happier to finally announce the release of our film. Arriving on the big screens worldwide. ‘Bellbottom’ on 27 July,” he wrote. The movie was earlier slated to release on 2 April 2021. However, it got delayed due to the second wave of Coronavirus.
Directed by Ranjit M. Tewari, ‘Bell Bottom’ has been touted as a spy thriller. Vashu Bhagnani, Jackky Bhagnani, Deepshikha Deshmukh, Monisha Advani, Madhu Bhojwani, and Nikkhil Advani have produced the project, that also features actors Vaani Kapoor, Huma Qureshi, and Lara Dutta Bhupathi.
‘Bell Bottom’ has always managed to lead the change from the beginning. Even last year, it hit the headlines for being the first Hindi film to be shot and completed during the pandemic with exemplary on-set Covid management. Akshay has several projects in his kitty including ‘Atrangi Re’, ‘Raksha Bandhan’, ‘Bachchan Pandey’, ‘Sooryavanshi’, ‘Prithviraj’, and ‘Mission Lion’.
ADITI GETS NOSTALGIC ABOUT HER TELUGU DEBUT FILM
NEW DELHI: Three years ago on Tuesday Aditi Rao Hydari made her big Telugu debut with ‘Sammohanam’ and left everyone amazed with her performance. An Indian Telugu-language romantic drama, ‘Sammohanam’ once again established Aditi has one of the most bankable and versatile Pan Indian actresses in the country. Hailed as a strong debut in Telugu cinema, Aditi was heartwarming in the film. Aditi exclaimed, “Firsts are always special. I heard this story over a phone call with (director) Mohan Krishna Indraganti. I loved the story and said yes immediately. There were lots of well-meaning people who told me to do a more typical big-ticket film as my first Telugu film. I loved ‘Sammohanam’ and I went with my gut and I’m so happy that I did.”
I WAS REJECTED FROM 250 AUDITIONS BEFORE ‘MARDAANI’: TAHIR
MUMBAI: Tahir Raj Bhasin recently revealed that he was rejected 250 times before he was signed on by Aditya Chopra for ‘Mardaani’.
Tahir said, “Anything that’s worthwhile takes time and this is something I understood when I first came to Mumbai. I was rejected from some 250 auditions over 3 years before Mardaani but I used this as positive fuel and feedback. It meant I needed to grow and growth came from workshops and hours of practice.” He added, “The improvements that came as a result of obstacles prepared me to be propelled when the time was right. Strength lay in getting hit and in the will to keep moving forward. Today’s world is all about that simple message. We have all been affected directly or indirectly by an unforeseen time and courage is to make ourselves better, fitter and stronger for the test of time to come.”
Despite the overwhelming number of rejections, Tahir never lost hope and believed he was destined to shine in Bollywood. He said, “To be honest, I never saw my initial time in Mumbai as a struggling phase. It was an aspiring phase. I was visualising a dream and aspiring to make it real and it’s the hardship and journey that make the successes worth celebrating.”
Tahir’s upcoming projects include ‘Looop Lapeta’, ‘Bulbul Tarang’, ‘Yeh Kaali Kaali Ankhein’, and ‘83’.
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