If there is one thing the pandemic taught us, it was the importance of comfort food in raising our spirits. Unfortunately, more often than not, comfort food is restricted to unhealthy variations, but that notion is changing with the delightfully delicious yet healthy burgers from Aku’s—The Brrgrr Co. Since its launch a mere three years ago, chef Akriti Malhotra’s brainchild has grown both in popularity and size.
Ankit Malhotra and Akriti Malhotra.
The vision for Aku’s—The Brrgrr Co. was to create a space that is informal and serves food made from responsibly sourced ingredients, at par with the offerings at fine-dining restaurants. Based on the unique concept of ‘Fast Casual’ food, Aku’s—the Brrgrr Co. is one of the first places to have brought New York style dining to the people of Delhi. This enabled it to be labelled the ‘OG’ or ‘original gangster’ of quick service restaurants that serve real and healthy food in a quick span of time. Their popularity is further bolstered by the choice offerings on their limited menu, and their hassle-free food pick-up services.
When asked the reason for the phenomenal success of the brand in such a short span of time, Chef Malhotra explains, “We have always run Aku’s—The Brrgrr Co. as a place with slow-food values and fast-food service, which essentially means serving great quality burgers in a quick service format. When we first opened, Chef Ritu Dalmia shared sage advice with us. She said if our food is good, we will definitely do well in the long run. That is the guiding principle we stick with and I believe that is also the reason that customers enjoy our food.”
Good food is the backbone of any restaurant, but what sets Aku’s—The Brrgrr Co. apart from its competitors, is their ability to adapt to a world increasingly choosing healthier options over unhealthy ones. They are known to serve burgers that are both healthy and tasty with an ideal patty to bun ratio—a policy that has held them in good stead. Though they believe in fulfilling orders quickly, they choose to stay away from cost-cutting methods that go hand-in-hand with fast food. All their patties, sauces and buns are made in-house on a daily basis. They even offer the option of bun-less burgers for people who prefer healthier options, allowing them to enjoy the same burger with less carbohydrates and without the attached guilt.
The pandemic was certainly a challenging period for the brand, as they were all set to open their second outlet at DLF CyberHub when it hit. That operation was stalled immediately and regular business badly affected. The team worried about being able to keep afloat in case revenues would not pick up, yet they were able to overcome their problems and surge ahead.
They were keen to hold on to their entire staff and by staying on the front line as a premium food delivery option, they were able to do that. Ultimately, owing to the popularity of their food, they were shut only for two weeks during the lockdown. Their loyal customers continued to support them during the lockdown and afterwards.
In fact, Chef Malhotra even felt a burnout after a while. Speaking of that difficult period with candour, she says, “There comes a stage where no amount of praise or revenue is enough and one just needs to take a breather and get away from work to be refreshed. A week-long trip with no Internet connectivity worked wonders for me. I believe it is extremely important to keep yourself challenged and stay passionate about what you do, otherwise it is hard to keep going in the long run!”
Three years on, the continued success of Aku’s—The Brrgrr Co. has given the team confidence to expand further and keep growing as a brand. “The fact that customers really trusted us during the pandemic made us realise that we are doing something right. Currently, we have two locations in Delhi-NCR at Defence Colony and DLF Cyber Hub. We are preparing to open more spaces in a similar format serving fast casual and delicious cuisine – taking one city at a time as our target,” says Malhotra, signing off with a smile.
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NUSHRRATT SHARES MOTION POSTER OF HER NEW FILM
MUMBAI: Bollywood actress Nushrratt Bharuccha, on Thursday, shared a motion poster of her new upcoming film ‘Janhit Mein Jaari’ on her social media.
Nushrratt took to her Instagram and shared the film’s motion poster, which had a super catchy foot-tapping soundtrack. In the caption, she wrote, “Ek womaniya sab pe bhaari, yeh suchna hai #JanhitMeinJaari.”
Producer Vinod Bhanushali and writer-director Raaj Shaandilyaa had earlier announced the film with a quirky poster. Shaandilyaa has also penned the film’s script, which has been directed by debutant, Jai Bantu Singh.
Produced by Bhanushali Studios Limited and Think Ink Picturez in association with Shree Raghav Entertainment LLP, the movie commenced filming today in Chanderi, Madhya Pradesh.
ANUSHKA SHARES POST-WORKOUT SNAP
MUMBAI: Bollywood diva Anushka Sharma is back in town with her daughter Vamika after being in the UK with her husband Virat Kohli as India toured England for a cricket series.
Taking to her Instagram story, Anushka posted a surreal sea view picture from the balcony of her Mumbai residence. In the next IG story, she shared a post-workout selfie of herself. Anushka can be seen sporting a lime green t-shirt with her hair tied in a bun, as she hit the workout session. Alongside the picture, she also added a sticker that reads “Sweaty Selfie.” For the unversed, Anushka had gone to the UK with her husband Virat and daughter Vamika in July. She had shared a series of pictures from her English countryside getaway. The star couple had also celebrated Vamika’s six-month birthday in London.
On the work front, Anushka was last seen in the 2018 movie ‘Zero’, co-starring actors Shah Rukh Khan and Katrina Kaif.
KIRTI KULHARI FULFILLS HER DREAM
MUMBAI: People who love nature should travel in toy trains once in their life to experience the scenic routes that have been carved through mountains. Actor Kirti Kulhari recently fulfilled her dream of taking a toy train ride in Shimla, Himachal Pradesh. Taking to Instagram, Kirti posted a few picturesque pictures from her toy train journey. “Is the journey more important than the destination??? My answer is a ‘BIG YES’..#toytrain #jutogh #simla #himachalpradesh #traveldiaries. P.S – finally one more thing ticked off in my #bucketlist .. sitting in a #toytrain,” she captioned the post. The Kalka-Shimla toy train is a popular way of reaching Shimla. The particular railway line was declared a UNESCO world heritage line in 2008 and has been a great tourist attraction since then.
‘GODFATHER OF BLACK CINEMA’ MELVIN VAN PEEBLES NO MORE
WASHINGTON: Veteran filmmaker Melvin Van Peebles has passed away at the age of 89. According to CNN, Melvin died at his home in Manhattan on Tuesday night. The news of his demise was announced by his family. “Dad knew that Black images matter. If a picture is worth a thousand words, what was a movie worth? We want to be the success we see, thus we need to see ourselves being free. True liberation did not mean imitating the colonizer’s mentality. It meant appreciating the power, beauty and interconnectivity of all people,” Melvin’s son Mario Van Peebles said in a statement.
Melvin was popularly known as the godfather of modern Black cinema. He had helped champion a new wave of modern Black cinema in the 1970s — especially with his films ‘Watermelon Man’ and ‘Sweet Sweetback’s Baadasssss Song’. Melvin also was also a novelist, theatre impresario, songwriter, musician and painter.
RANVEER URGES TO CREATE INCLUSIVE SPACE FOR THE HEARING-IMPAIRED
MUMBAI : September 23 is celebrated as the International Day of Sign Languages, and on this occasion, Bollywood actor Ranveer Singh has made a special appeal to the youth of the country.
Basically, he urged the youth to create an inclusive space for the deaf community. “If there is anything we all have come to value and embrace in the last year and a half is the power of community and being there for each other. My message to the youth today would be to keep doing the work you are… and if in any way you can create or propagate an inclusive space by working with the Deaf community, please do. From hospitality to education to creative arts. We can only make this change together,” Ranveer said.
Ranveer has been working hard to help the community. He has also been urging authorities to consider and declare Indian Sign Language (ISL) as the 23rd official language of India and also signed a petition aimed at furthering awareness of this cause.
Tom Hanks’ sci-fi movie ‘Finch’ drops first trailer
WASHINGTON: The first official full trailer of Hollywood star Tom Hanks’ upcoming sci-fi adventure movie ‘Finch’ has recently been dropped by Apple TV+, where it will premiere on November 5.
The movie narrates the story of a lone survivor of a global apocalypse who has embarked on a dangerous journey to find a new home for his unlikely family, a dog and a newly created robot. Hanks has portrayed the titular character, a robotics engineer, who is the only survivor of a solar event. Finch creates the robot named Jeff (Caleb Landry Jones) to take care of his loyal companion, dog Goodyear, when he’s gone.
The almost 3-minute trailer of ‘Finch’ begins with Hanks’ character saying “It all happened so fast. There was a solar flare. Goodbye crops and food, goodbye everything,” as scenes of a deserted, dystopian America pass by. “So I hid, frightened and so alone, and I found you,” he continues, addressing the sweet dog.
After Finch develops the robot Jeff, it learns its purpose (“Robots must protect dog”), the trio then set out west, embarking on a treacherous journey to beat a deadly storm to safety. “If we don’t go before that storm hits, we’ll die. All of us,” Finch says in the trailer.
During the journey, they experience some lighthearted moments on the road, Finch teaching Jeff how to drive, Jeff learning how to “talk dog”, all while the pressures of the post-apocalyptic world seem to be closing in. Along the way, they navigate through extreme weather phenomena, merciless heat, UV radiation, and other unexpected challenges.
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