Hardik Pandya has joined Chef Crafted Instant Foods brand Yu as an investor and brand ambassador. Hardik and Yu have formed a long-term partnership to promote the brand both in India and abroad.
Yu, founded by Bharat Bhalla and Varun Kapur, is making packaged foods healthier by providing consumers with easy meals made with 100% natural ingredients and ZERO preservatives. The brand offers 14 SKUs in the Pasta, Cup Noodles, Hakka Noodles, Oats, and Halwa categories, all of which can be made in 5 minutes with boiling water. In October 2022, the homegrown brand closed its Series A fundraise led by Ashish Kacholia and Asian Paints Family.