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Getting the groove on

Fashion designer Nida Mahmood talks about her collections that often identify with Indian kitsch and what inspired her to start a sustainable clothing design line.



Fashion designer Nida Mahmood

Psychedelic swirls, beholding vibrant palettes devoid of cursive detail, Nida Mahmood, the beatnik flower girl, penultimate with her sustainable apparel, home décor and mood board brand. Pulsating edginess in world fashion, taking experiential economy to a high-end twist, Nida is original. High on Chai, Sadak Chhaap, Maachis, Bioscope and The Great Indian Bohemian Tamasha, her collections identify with Indian kitsch. Pieces from her Maachis series found place in London’s Victoria & Albert Museum for the latter’s India art exhibits. With a first ever showing, ‘Champaa Gali’ from India at Eiffel Tower, Paris, she was awarded for the Most Creative Design Collection. Free spirited, with travel as her way to be, Nida gazes dreamily at the surreal canvas that life offers up.

Dressing up the filmi brat pack like Deepika Padukone, Kajol, Priyanka Chopra, Alia Bhatt, Parineeti Chopra, etc, the design lady focuses on simple silhouettes and technical aspects. Recently, she created an art installation for Absolut, with Kubrick inspired images superimposed from the catwalk and the tailor’s studio. Nida speaks with The Daily Guardian on her specific genre of creativity.

 Q. What gives you the ultimate high when conceptualising a design storyboard?

A. I get my high from creating something totally from scratch, that which is out of the ordinary, and only my perspective for the world to view. I so love the fact that we work with ideas that are not really tangible or visible, if you get the drift. My Sapna Cinema collection got inspired by Dreamscapes, and Technicolor dreams. The Adventure of Captain Must! Qalander was my imaginary retrofuturistic flying motorised ant travelling through time and space on his time machine, VDO Gaga. This collection was so metafictional and surrealistic that it broke many conformist boundaries in the design dimensional spheres.

Q. What inspired you to design for Godrej?

A. I had just launched my new line called Goodluck Irani Café when the team from Godrej got in touch with me to design decals for their white goods and interior décor accessories. Godrej fits into the refreshing and cool space that India is in, currently. I recognise this brand from my growing up days as it helps me connect with everyday life.

 Q. How do you define kitsch in your world of bohemian fashion?

A. Kitsch is ‘India’ in its people, crows and cows, its nooks and crannies, and idiosyncrasies. It defines anti-fashion, in a cohesive world with diverse ideas to co-exist, with art and design to work as a collaborative medium. I have a special love for it, and with some others in my fraternity that have helped change the definition of Kitsch. It is now the hottest rage for fashion and home décor styling. It has found recognition. Unconventional and alternative fashion is now bang up to date.

Q. As a game changer, doing a limited edition line for Harley Davidson must have been hugely challenging. Do tell us your experience with this.

A. It was a very novel concept for me as I had to explore the world of biking, which I had zero idea about. From start to finish, Harley, the colossus motorbike, a Godzilla on the roads, had me going retro funky painting the murals, designing bike apparel using my mind space, with all its collateral experience with psychedelics. HD the brand is distinctive in its individualistic glory. I had a fantastic time working with them.

 Q. What inspired you to start your sustainable clothing design line, ‘Madam Marigold’?

A. Fashion is one of the largest contributing pollutants of the environment and our ecological system. Look at what is happening in the world at the hands of careless humans. It is important to be aware of excessive consumerism and the repercussions that are creating havoc on our planet. This has pushed me towards proactively learning about sustainability in fashion and to bring in practices that help reduce the carbon footprint. For years I have been working on handlooms and Indian crafts, and along the way I have instituted my brand ‘Madam Marigold’. My principles retain the ideology that fashion must be responsible where there is no wastage or uncontrolled buying. As an eco-activist and a responsible member of the fashion fraternity, I am sensitive to defining ethical development in the design processes.

We try to use natural resources as much as possible. We make our dyes from natural materials like onion peels, flower petals, cinnamon, turmeric, tree barks and fruits. The leftover waste from the dye-making process is composted back into the soil. Having seen natural practices at our farm, this came easy to me. Creating natural manure: compost, knowing its importance for plants’ health, working hands-on in our mango orchards enabled me to enjoy gardening. It’s such a joy to provide green solutions with my homegrown terrariums and potted plants. The green shift reflects in my very being and I feel strongly about saving the planet.

 Q. Have you been experimenting lately with quirky style storyboards?

 A. I recently did a collaboration with Milind Soman, designing an active wear leisure line for Deivee, simply with the intention of getting women to get out of their homes to run. Running, as we know, is a vital part of Milind’s life, and by default he has committed himself to alluring people towards fitness. We came up with the idea of making the “running sari” so that women who don’t feel comfortable wearing fitted lycra leggings and body-hugging sporty tops can also find motivation to get out of their homes and exercise. I had a great time working with him. He is a creative man and I loved his energy. On a fun note, every time he would come to my office, my team would be too star-struck!

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WASHINGTON : Hollywood star Robert De Niro returned back home to New York after injuring his leg off-set in Oklahoma while filming for ace filmmaker Martin Scorsese’s ‘Killers of the Flower Moon’, in which he is starring alongside Leonardo DiCaprio.

The Apple Original Films production has been shooting in Bartlesville, Pawhuska, and Osage County, Oklahoma. TMZ reported that De Niro flew back to New York on Thursday and would be seeing a doctor Friday. A news outlet reported this week that the streets of Fairfax, Oklahoma had been covered with dirt to give it the look of 1919, while antique cars were brought in and De Niro was photographed sporting a pin-striped suit with a fedora. De Niro was already planning to take a few weeks off the production, according to TMZ, and it’s not known whether he will be returning to the set at a later date.

The film is based on David Grann’s bestselling non-fiction book about the newly-formed Bureau of Investigation, which tries to solve the serial murder of members of the Osage Nation. The project also stars Jesse Plemons, Tantoo Cardinal, Pat Healy, and Lily Gladstone. “We are thrilled to finally start production on ‘Killers of the Flower Moon’ in Oklahoma,” Scorsese said in a statement when production started last month.

Talking about the upcoming movie he added, “To be able to tell this story on the land where these events took place is incredibly important and critical to allowing us to portray an accurate depiction of the time and people. …We’re excited to start working with our local cast and crew to bring this story to life on screen and immortalise a time in American history that should not be forgotten.” 

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MUMBAI: On the occasion of Eid-ul-Fitr 2021, several celebrities took to their social media handles to pour their wishes and urged people to stay safe. While the big parties and celebration have been cancelled, everyone have to celebrate the festival following coronavirus protocols.

Celebrities have shared cherishing pictures and wishes for their fans. Sanjay Dutt celebrated the festival with his kids and wife Maanayata Dutt while Shahid Kapoor and wife Mira Kapoor shared their photos on their respective Instagram accounts wishing fans a happy Eid Mubarak. Bhumi Pednekar, Emraan Hashmi, Isha Koppikar and others tweeted wishes for fans.

Television celebrities like Aly Goni, Jasmin Bhasin and Divyanka Tripathi Dahiya also took to social media to share wishes. This year actors from Shah Rukh Khan to Salman Khan all have celebrated Eid in a low key.

Bhumi Pednekar who has turned a corona warrior by helping and funding people for treatment had a special message for fans. Bhumi, tweeted, “Eid Mubarak. Today’s plan is to eat sheer khurma and keep going on with tons of positive energy and strength 🙂 Am missing My Eidi and the excitement we would have as children on getting it #nostalgic #CovidWarrior.” Emraan Hashmi posted, “Eid Mubarak to all !! Wishing everyone good health and happiness ! Stay safe and stay strong.”

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MUMBAI: The makers of Radhe have decided to release the movie on OTT platform Zee5. The story of Radhe is of a suspended cop Radhe who is brought in for a mission and it is assigned to Radhe in order to tackle the drug cartel in Mumbai as school children are falling prey to the usage of drugs. The drug mafia is headed by Rana (Randeep Hooda).

Salman Khan and director Prabhudeva are back with “Radhe- Your Most Wanted Bhai”, based on the Korean action drama “The Outlaws” (2017).  Cinematographer Ayananka Bose has artistically captured the city’s locations. Radhe suffers a backlash due to its poor writing. The scenes are put together randomly to show the progress of the story. After a fight sequence, we get to see Disha Patani, who plays the role of Dia. Then comes a song and another fight sequence takes place and another romantic sequence and this goes on. The chemistry between Salman Khan and Disha is not effective. The movie lacks entertainment and one-liners that Salman utters are the repetition of Wanted. The action stunts composed by Korean director Myeonghaeng and ‘KGF’ fame Anbariv are worth a watch.

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Murtaza Ali Khan



It’s no secret that every major streaming platform and television network dreams to have the next Game of Thrones as part of its portfolio. The fantasy series Shadow and Bone is Netflix’s latest attempt to capture the space that’s been left vacant ever since the popular HBO series completed its epic run. Shadow and Bone is based on the Grisha novel trilogy (the first of which is the 2012 novel ‘Shadow and Bone’) and the ‘Six of Crows’ novel duology (comprising the 2015 and 2016 novels ‘Six of Crows’ and ‘Crooked Kingdom’, respectively) by the Israeli-American author Leigh Bardugo.

It all began when Netflix acquired the rights to the rights to Bardugo’s ‘Shadow and Bone’ trilogy. Bardugo was quick to suggest to Netflix that the Academy Award-nominated screenwriter Eric Heisserer (known for his work on films such as ‘Arrival’, ‘Bird Box’, and ‘A Nightmare on Elm Street’, among others) had earlier tweeted to her about his love for Six of Crows and that he is someone who could be approached for Shadow and Bone. When Netflix contacted Heisserer regarding the series, he was quick to tell them that he doesn’t see a substantial plot without the characters of the ‘Six of Crows’ duology. Heisserer’s strong stand compelled Netflix to buy the rights to just ‘Six of Crows’ and its sequel ‘Crooked Kingdom’but also to Bardugo’s 2017 novel ‘The Language of Thorns ‘and her collection of short stories also set within the Grishaverse. It was enough to convince Heisserer to make the show for Netflix.

Now, the Grisha novel trilogy tells the story of an orphaned mapmaker Alina Starkov (essayed by Jessie Mei Li) who discovers she holds the unique power to summon light as powerful as the sun that can provide Ravka (a fantasy kingdom based on the Tsarist Russian Empire) with its first real chance of destroying the Shadow Fold, a massive and malevolent miasma of permanent darkness inhabited by carnivorous winged creatures known as Volcra separating East from West Ravka for centuries. Interestingly, ‘Six of Crows’, which is nothing like it, revolves around a feisty and disreputable gang of criminals called the Crows led by their scheming leader Kaz (Freddy Carter) along with the stealthy spy Inej (Amita Suman), and the uber-cool gunslinger Jesper (Kit Young). In his unique adaptation, which he describes as “Oceans 11 in a Game of Thrones world,” Heisserer doesn’t employ the two storylines in parallel but chooses to blend them together. Netflix as well as Bardugo were both a bit skeptical about Heisserer’s approach until he revealed his ingenious plan to integrate Kaz, Inej, and Jesper into Alina’s storyline without fundamentally altering it and without compromising the characters of Kaz, Inej, and Jesper.

The end result is what can best be described as a gift of long-form storytelling. To his credit, blending the two storylines isn’t the only change that Heisserer introduces in his adaptation. He also plays with Alina’s origins. In the books, she is purely Ravkan, presumably white and conforming to the Ravkan demographics. In Heisserer’s adaptation, Alina is half-Shu with her mother having hailed from Shu Han, a country based on Mongolia and China. Heisserer’s awareness to the pressing need of breaking stereotypes in a bid to push for diversity ensures that the story’s main hero is half-Asian. The western fixation for a hero with white skin, blonde hair and blue eyes is deeply misplaced. Alina’s mixed heritage in series is also pivotal to connecting her story with the broader diversity of the ‘Six of Crows’ characters — Inej is Suli, a hybrid of Romani and South Asian heritage, while Jesper is from Novyi Zem, a stand-in for sub-Saharan Africa.

The world of Shadow of Bone is divided into ordinary people and the Grisha who are gifted with special abilities. Every child is tested by the Grisha Examiners who send those endowed with special powers to train in the Little Palace. At a young age, Alina is able to fool the Grisha Examiners in order to be with her childhood friend Mal (Archie Renaux). It is for this reason that she lives an ordinary live until her true powers are finally revealed. Her mixed heritage further makes her inferior in the eyes of the Ravkans. When she is sent to the Little Palace to live with the other Grisha she continues to crave for a sense of belonging that has always eluded her. The presence of a writer named Christina Strain, who’s mixed Asian herself, helped Heisserer in finding the right voice for Alina. Other than the splendid world that’s on offer, it’s really the character dynamics that make Shadow and Bone tick. As I have already spoken about what the trio of Kaz, Jesper and Inej being to the table, I must at last draw your attention to the enigmatic General Kirigan (Ben Barnes) and his complex relationship with Alina as well as the deep bond Alina shares with Mal. Despite a slow buildup, the first season has opened up exiting possibilities for future seasons. Now, it remains to be seen for how long Heisserer can keep us hooked to Bardugo’s Grishaverse.

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Technology start-ups shine as beacons of light in the pandemic

Noor Anand Chawla



With the second wave of Covid-19 continuing its large-scale devastation, citizens of the country have had to step forward and perform their duties in the face of glaring systemic failure. In the 21st century, lasting and effective change is only possible through the use of technology. A few visionary technology start-ups are paving the way towards this goal. Saurabh Singh, Director of Appinventiv, has taken the lead in this regard. 

Appinventiv is a Digital Transformation Agency that innovates software solutions for businesses and policy-makers to make them digital-first. One of their many initiatives is Daansewa, which aims to help people and communities that need support and upliftment. Singh claims expansively, “in a bid to align our actions with our values for the greater good, we have tried to contribute to society in multiple ways through this campaign by organising blood donation camps, and distribution of care packages along with many other initiatives. At the onset of the pandemic, we set up monetary donation drives for the less privileged of the society. We helped many people during these turbulent times. We have initiated campaigns to provide oxygen cylinders, medicines and injections to people in need.”

Apart from its humanitarian initiatives, Appinventiv focuses on caring for its employees. When the rest of the world resorted to downsizing, their employee strength grew at a steady pace. Despite the economic downturn because of Covid-19, Appinventiv continued to thrive and initiated a free Health Insurance Policy for each of its 650 employees during these difficult times. 

Further, they initiated the #SteppingUp campaign in 2020, through which they hired more than 200 people. Their firm support of women empowerment is reflected through their hiring ratio. Singh asserts, “we believe that women can be better leaders and drivers of change. Hence, we are looking forward to hiring even more female change-makers in 2021.”

With vaccinations opening up to all adults in the country, the team at Appinventiv initiated a vaccination drive for their employees. Further, they quickly instituted several humane steps to ensure that the loss of an employee’s life would not affect their family’s financial wellbeing. As a company, Appinventiv decided to extend support by offering 50% of the deceased’s monthly salary to the family, subject to a minimum of Rs 40,000 per month, for one year; they offered Rs 10,000 monthly for the education of school/college going children for two years; they gave mediclaim coverage to the family of the deceased for two years; and offered employment to the dependent/s of the deceased as per their qualifications and skillsets.

 Headquartered in India, Appinventiv has a presence in the US, Middle East, Europe, Australia and New Zealand. Through their operations, they have successfully accelerated and driven more than 1000 businesses across the globe towards unprecedented growth, including Fortune 500 companies, governments and Silicon Valley start-ups. Their multi-hued projects have led to them being awarded the “App Development Company of the Year” by

Claiming that their clients include anyone who is looking to develop, invent or reshape an idea or process digitally, they have serviced clients from varied industries including retail, travel, e-commerce, education, hospitality, advertising, market research, manufacturing, consumer goods, logistics and non-profits. 

In the six years since their launch, Appinventiv has led the digitalisation of global brands such as IKEA, KFC, Dominos, KPMG, ABP Live, Vodafone, Oracle India, Asian bank, Pizza Hut, Baskin Robbins, Adidas, NASA and more. They have recently initiated an Entrepreneurship Campaign to help entrepreneurs deliver their ideas to the world.

As part of this campaign, entrepreneurs are hand-held from ideation to investment, till they successfully launch their products and are also provided tech support after the launch.

When asked about achieving the balance between manual labour and artificial intelligence, Saurabh Singh says, “there is no reason to create an ‘either-or’ distinction between human intelligence and AI-powered solutions. The future will see both working in conjunction effortlessly. I believe that AI and Machine Learning technologies have made their mark but for the actual running, one needs the hands, legs and brains together, therefore nothing can take the place of human intelligence.”

One can learn more about Appinventiv’s multifaceted work and support of social causes, on their website 

The writer is a lawyer who pens lifestyle articles for various publications and her blog She can be reached on

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Emptiness is crucial for creativity



This is a pattern that started years ago. During my musical journey, I would hit phases of complete apathy and even aversion to musical activities. I would sit for hours trying to start my riyaaz, but to no avail. I would stare at my music notes as if they were stale food in front of me. Even the sound of the taanpura would be disturbing. It was scary and embarrassing. A musician being put off by music? A singer not wanting to sing? A person who imparts musical education day in and day out being repulsed by sounds and teaching? It was downright frightening!

Any writer who might be reading this would know of the infamous writer’s block. The much-dreaded and unpleasant phase in the creative process is when the writer hits a wall of nothingness. No ideas, no inspiration and no output. It’s a phase of uncertainty. It’s like a feeling of being inside a dark tunnel not knowing where it ends. A place where there is no desire, no impetus and no energy.

To try to tide over this, one tries different things. Powering through and trying, despite the loss of creative energy, is one of them. Another is guilt-tripping or beating oneself up to move forward.

 I have observed that when I do any of these things, everything just gets worse. I feel myself going deeper into the abyss of zero creativity and feel progressively more dismayed and disheartened, which only complicates things. And before I know it, I am sucked into a whirlpool of self-doubt and flagellation. 

The solution is to let go and accept. Phases of creative block are periods when your mind and being are telling you to rest and rejuvenate. It is quite like sleep after an 18-hour workday. It is like the summer or winter vacation we take after months of putting our nose to the grindstone. It is like those campsites midway up a hill climb, where you eat, rest and ready yourself to climb further. A creative vacuum is a period where you stop and assimilate what has happened thus far, things that you need to pat yourself for, and lessons you›ve learnt. 

Interestingly, this is not a conscious exercise. Just as the body knows better than us when it needs rest, our creative minds know when to shut off and go into hibernation. If we try and power through this phase instead of resting and rejuvenating, strange things happen. In my case, powering through the phase left me with bizarre symptoms. I would develop vocal nodules in my vocal cords that force me to stop singing for some time. Or I would fall physically ill with a tummy bug or a fever that would force me to cancel all my appointments. As I said, our inner selves know better than us what we need.

And just as how sleep is the precious 8 hours when your brain and body reset and rewire, I have realised that these periods of creative lull are necessary for growth as a creative person. I have always emerged with better music after these lulls but only if I don’t argue with it or question my mind›s deeper wisdom in asking for that ‹time off›.

While this is more obviously true of people in the creative field, it is true of all processes of growth. Spiritual, physical, emotional and intellectual growth all follow the same pattern of bursts and lulls. Other examples include growth plateaus in children and emotional numbness or withdrawal in adults after a life-changing event. We are innately spiritual beings, all in the process of growing, but in different ways.

As I write this piece, I am in the middle of one of my creative lulls. But this time I have acted differently. I have cancelled my appointments, taken a few days off and am sipping a cup of honey tea to soothe my strained vocal cords. I am looking out into a calming sight of the vast ocean and telling myself this – creativity is like the ocean itself. It is always there. Just because it is low tide doesn›t mean that the ocean is silent. The next big wave of creativity is just around the corner. I know, I trust and I wait patiently.

The writer is a vocalist of both Hindustani and Carnatic Classical music, with over three decades’ experience. She is also the founder of Music Vruksh, a venture to make classical accessible for its aesthetic and wellness benefits.

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