As the film Shakuntala Devi meets with critical acclaim, making it to the top of the charts in Prime Video, the onscreen Shakuntala’s offscreen stylists, Pranay Jaitly and Shounak Amonkar, make heads turn with the looks they have created for Vidya Balan.
Hand-woven saris, retro jump suits, elegant kurtas in indigo dyes, chiffons filled with Manchester florals… every look they created wins hands down in its sheer affinity to the reel character. At the same time delving deep to go “vocal for local” and support small, creative businesses facing near extinction in these Covid-19 times.
Shares the actor, “The idea for the campaign came from the pandemic. While Pranay and Shounak were contemplating the difference between want and need, sustainability and the craft our country offers, I was also experiencing something similar. I saw how many small businesses and brands were suffering the losses, especially those who had lesser to no means of bouncing back.”
And so Vidya Balan, when the promotions of Shakuntala Devi began, decided that she wanted to use her power to support the ones who needed that voice and so the promotion for “Vocal for Local” began in all earnest.
Both Pranay and Shounak have always been supporters of homegrown brands and this initiative gave the perfect opportunity to explore many such small businesses, weaver clusters and sustainable products while planning her promotion looks. From buying saris at the grassroots level to reusing jewellery and blouses they have put together a wardrobe which is sustainable in all ways.
“The wardrobe has been a range of established designers whose support to sustainability has been strong, to small/ medium businesses, upcoming designers and even directly from the artisans. Vidya wanted to be quite casual in her style, since she wasn’t stepping out. The looks have been a mix of classic saris which are Vidya’s comfort zone, but with experimental blouse styles, to dresses, maxis and jumpsuits,” informs Pranay.
From veterans like Anavila, Raw Mango, Urvashi Kaur to lesser known designers like Ayush Kejriwal, Punit Balana, Sreejith Jeevan to the younger breed like studio medium, Prama by Pratima Pandey, to saris bought directly from weavers in Coimbatore and Bengal, the range has been a mix of everything that is hand-made in India.
“The campaign has been started with the awareness that “with power comes responsibility” and what we have tried to achieve is to use their power in the right direction,” concludes Shounik.
The Daily Guardian is now on Telegram. Click here to join our channel (@thedailyguardian) and stay updated with the latest headlines.
For the latest news Download The Daily Guardian App.
Guru Randhawa, Kiara Advani roped in for Badshah’s ‘Heelein Toot Gayi’
Guru Randhawa is known for his vocal styling but he now Bhushan Kumar’s T-Series has roped him in for “Heelein Toot Gayi”, Badshah’s promotional music video for the film Indoo Ki Jawaani. It is for the very first time that Guru Randhawa will feature in a song that isn’t sung, composed or written by him but instead will be rapping to Badshah’s tunes and lyrics, in this peppy dance track.
Promising to be a party anthem, “Heelein Toot Gayi” also starring the gorgeous Kiara Advani, is sung by Badshah and Aastha Gill. The hit duo reunites for this track after the blockbuster song ‘Buzz’.
The highly stylized video will be a treat for fans of Badshah and Guru as it brings together some of the most popular youth icons in a track that’s guaranteed to have you on your feet.
The film Indoo Ki Jawani is set to be released in cinema halls as the makers have dropped the idea to release the film on the OTT platform.
Why Vir Das is urging celebs not to post videos of Covid test
MUMBAI: Comedian-actor Vir Das feels celebrities should not post videos on social media that show them undergoing Covid-19 tests. Taking to Instagram, Vir Das requested celebrities to understand the struggles of people who conduct Covid-19 tests. “Celebrities… please stop posting videos of your Covid tests. From the collection to the test, you are literally doing none of the work. The fact you tilted your head back 30 degrees and managed not to sneeze is not engaging content,” he wrote. Vir Das urged: “Been seeing these videos for months now. Hear me out please. There’s someone drenched in a full PPE kit one foot away from you who does this 30 times a day, door to door. You’re not the one struggling. The test sucks for them more.”
Taylor Swift wins Artist of the Year at AMAS 2020
Los Angeles: Singer Taylor Swift won Artist of the Year award for the third year in a row at the American Music Awards, but had to skip the ceremony.
In 2019, Swift expressed anger over her former record label, Big Machine Label Group, selling her master recordings to Scooter Braun, who is the manager of singers like Justin Bieber and Ariana Grande. So, she was busy re-recording the albums she made with the label, on November 22, the night of the AMAs, reports eonline.com.
“Thank you so much for this. This is a fan-voted award, which means so much to me. You guys have been beyond wonderful all the years of my career, but especially this one, when we’ve been so far apart, we haven’t been able to see each other in concert, but I still feel really connected to you through the music,” she shared. Swift added: “The reason I’m not there tonight is I’m actually re-recording of all my old music, in the studio where we originally recorded it so it’s been amazing, and I can’t wait for you to hear it. Have a great night. I love you so much.”
Sanjana to star opposite Aditya in ‘Om’
Actress Sanjana Sanghi, who starred opposite Sushant Singh Rajput in Dil Bechara, is set to join actor Aditya Roy Kapur in the upcoming action film, OM: The Battle Within.
“Getting to delve into the action genre so early on, is something I view as an absolute honour and have immense gratitude for to my producers and my director Kapil (Verma) for the potential they have seen in me being able to pull off such a part in our film,” Sanjana said. “After exploring many scripts and possibilities for a while, OM felt just right since it was the spectrum jump I was looking for in terms of throwing myself into an entirely unchartered territory of a big commercial actioner, being executed in a never-seen-before way that is going to present me with new challenges,” she added.
Talking about her character, she said: “My character Kavya is a girl I know each of us young girls in India aspires to be. She is confident, extremely hard-working and sharp, empathetic, brave and a crucial tenet of our film.”
The makers hope to complete the film by March next year.
Bhumi’s ‘Durgavati’ is now named ‘Durgamati: The Myth’
The title of horror film Durgavati, which is presented by Akshay Kumar, has now been changed to Durgamati: The Myth. On Monday, Akshay unveiled the new title of the film with a poster. Starring Bhumi Pednekar, the film is set for an OTT release on 11 December this year. Bhumi shared the poster too, and wrote in Hindi: “Aa rahi hai… Durgamati (Durgamati is coming).”
In the poster, Bhumi is seen looking through the mirror. She is seen bruised, with her bindi partially rubbed off. She seems in a vengeful mood. The poster comes with an eerie touch as the mirror seems to be in a dilapidated ‘haveli’.
While no official reason has yet been given for the change in title, this is the second film in recent months to see a name change. A few weeks ago, the Akshay Kumar-starrer Laxmmi Bomb was renamed Laxmii on the censor board’s suggestion after a section of people said the original name of the film insulted Goddess Laxmi and Hinduism. Durgamati also stars Arshad Warsi, Jisshu Sengupta, Mahie Gill and Karan Kapadia. Directed by G. Ashok, the horror-thriller is the Hindi remake of Telugu movie Bhaagamathie (2018). It follows the story of an IAS officer, played by Bhumi, who is a victim of a major conspiracy involving powerful forces. She is imprisoned in a haunted house while being interrogated in a corruption case.
Deepika starts shooting for SRK-starrer ‘Pathan’
Actress Deepika Padukone has reportedly started shooting for her new film with Shah Rukh Khan on Monday. Fans of Deepika have been speculating about the development on Twitter for a while, and now the actress has dropped a hint on Instagram Story that she has started shooting for the film in question. Her latest Insta post reads, “Shubh arambh”, which in English means ‘an auspicious beginning’.
A few days ago, Shah Rukh was clicked outside Yash Raj Studios in Mumbai. Reportedly, he was at the studios to start shooting for the rumoured film, Pathan. According to unconfirmed reports, the film Pathan also features John Abraham. However, there is no official announcement of the news yet.
Opinion1 month ago
South Block’s mistakes will now be corrected by Army
Sports4 months ago
When a bodybuilder breaks Shoaib’s record
News7 months ago
PM Modi must take governance back from babus
News5 months ago
Chinese general ordered attack on Indian troops: US intel report
Sports4 months ago
West Indies avoid follow-on, England increase lead to 219
News4 months ago
Things don’t add up in Sushant’s suicide: Swamy
Defence5 months ago
GALWAN: CHINA’S INFORMATION WAR
Defence2 months ago
Sino-Indian logjam: Facts, risks, options and the sum of all fears