For Shakuntala promos, Vidya goes vocal for local - The Daily Guardian
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For Shakuntala promos, Vidya goes vocal for local

Anshu Khanna

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As the film Shakuntala Devi meets with critical acclaim, making it to the top of the charts in Prime Video, the onscreen Shakuntala’s offscreen stylists, Pranay Jaitly and Shounak Amonkar, make heads turn with the looks they have created for Vidya Balan.

Hand-woven saris, retro jump suits, elegant kurtas in indigo dyes, chiffons filled with Manchester florals… every look they created wins hands down in its sheer affinity to the reel character. At the same time delving deep to go “vocal for local” and support small, creative businesses facing near extinction in these Covid-19 times.

Shares the actor, “The idea for the campaign came from the pandemic. While Pranay and Shounak were contemplating the difference between want and need, sustainability and the craft our country offers, I was also experiencing something similar. I saw how many small businesses and brands were suffering the losses, especially those who had lesser to no means of bouncing back.”

And so Vidya Balan, when the promotions of Shakuntala Devi began, decided that she wanted to use her power to support the ones who needed that voice and so the promotion for “Vocal for Local” began in all earnest.

Both Pranay and Shounak have always been supporters of homegrown brands and this initiative gave the perfect opportunity to explore many such small businesses, weaver clusters and sustainable products while planning her promotion looks. From buying saris at the grassroots level to reusing jewellery and blouses they have put together a wardrobe which is sustainable in all ways.

“The wardrobe has been a range of established designers whose support to sustainability has been strong, to small/ medium businesses, upcoming designers and even directly from the artisans. Vidya wanted to be quite casual in her style, since she wasn’t stepping out. The looks have been a mix of classic saris which are Vidya’s comfort zone, but with experimental blouse styles, to dresses, maxis and jumpsuits,” informs Pranay.

From veterans like Anavila, Raw Mango, Urvashi Kaur to lesser known designers like Ayush Kejriwal, Punit Balana, Sreejith Jeevan to the younger breed like studio medium, Prama by Pratima Pandey, to saris bought directly from weavers in Coimbatore and Bengal, the range has been a mix of everything that is hand-made in India.

“The campaign has been started with the awareness that “with power comes responsibility” and what we have tried to achieve is to use their power in the right direction,” concludes Shounik.

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FARDEEN, RITEISH’S ‘VISFOT’ GOES ON FLOORS

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MUMBAI: Fardeen Khan and Riteish Deshmukh-starrer ‘Visfot’ went on floors on Tuesday. The film, which marks Fardeen Khan’s re-entry into Bollywood after an 11-year-hiatus, is being directed by Kookie Gulati and also stars Priya Bapat in a pivotal role. ‘Visfot’ is the official remake of ‘Rock, Paper and Scissors’ (2012), Venezuela’s entry to the Academy Awards that year for the Best Foreign Language film section.

The story of ‘Visfot’ oscillates between the chawls of Dongri and the high-rises of the city of Mumbai and will be shot in real locations. Fardeen and Riteish were last seen together in ‘Heyy Babyy’ and will be teaming up for this film after a gap of 14 years.

‘Visfot’, presented by T-Series and Sanjay Gupta, is produced by Bhushan Kumar, Krishan Kumar, Anuradha Gupta and Sanjay Gupta.

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‘THE WHITE TIGER’ FAME ADARSH GOURAV BAGS INTERNATIONAL PROJECT

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WASHINGTON: After entertaining the viewers with his role in Netflix’s ‘The White Tiger’, actor Adarsh Gourav is now all set to feature in the international project ‘Extrapolations’. As per Deadline, ‘Extrapolations’, which is currently in production, tells the stories of how the upcoming changes to the planet will affect love, faith, work and family on a personal and human scale. The climate change anthology drama series will also feature renowned actors like Meryl Streep, Kit Harington, David Schwimmer, Sienna Miller, Tahar Rahim, Matthew Rhys, Daveed Diggs, and Gemma Chan.

However, Adarsh has not officially announced the project yet. For the unversed, Adarsh earned a nomination at BAFTA for the Best Leading Actor for his performance in ‘The White Tiger’. He will also be seen in Zoya Akhtar’s next ‘Kho Gaye Hum Kahan’.

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RANI WRAPS UP SHOOTING FOR ‘MRS CHATTERJEE VS NORWAY’

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MUMBAI: Rani Mukerji has finished her shooting for ‘Mrs Chatterjee Vs Norway’.

Shot extensively in Estonia and in some parts of India, the film’s team celebrated the wrap on the sets. Several pictures have been doing the rounds on the internet, in which Rani can be seen sharing smiles with the producers.

Talking about it, Rani said, “It’s a really sweet coincidence that I wrapped the shoot of Mrs Chatterjee Vs Norway on the same day that my first Hindi film ‘Raja Ki Aayegi Baraat!’ ‘Mrs. Chatterjee Vs Norway’ is an inspirational story about a mother fighting a country for her children and I went through a rollercoaster of emotions shooting this film. I’m hoping that this film will resonate with everyone who wants to see an entertainer with a brilliant concept at its fore.” 

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TEASER OF ‘RADHE SHYAM’ TO RELEASE ON PRABHAS’ BIRTHDAY

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MUMBAI: 23 October is going to be a special day for Prabhas’ fans as it will mark the actor’s 42nd birthday. Also, on his birthday, fans will also get to see the first official teaser of Prabhas’ most awaited film ‘Radhe Shyam’.

On Wednesday, Prabhas took to Instagram and shared a new poster of the film, revealing that the teaser will be out on Saturday. In the poster, he can be seen giving a serious intense look. Interestingly, the previous promotional materials showcased him as a mild-mannered and romantic hero.

“Who is Vikramaditya? Meet him on 23rd. Enjoy the #Radheshyam teaser in English with subtitles in different languages,” Prabhas captioned the poster. Helmed by Radha Krishna Kumar, ‘Radhe Shyaam’ also features Pooja Hegde. It is scheduled to release on 14 January 2022.

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HAVING STRONG MUSCLES IS NOT A MAN’S DOMAIN: TAAPSEE

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MUMBAI: ‘Girls should only do cardio, lifting is for guys’, ‘You won’t look like a girl if you build muscles’ — it’s 2021 and women are still facing such stereotypical fitness-related remarks. Taapsee Pannu is completely against the common notion that having a muscular physique is a man’s domain.

“Unfortunately, there’s still a stereotypical outlook towards women’s fitness. It’s extremely sad. Who has made this rule that women can’t have muscles? I find this to be a big myth which all of us must have heard and maybe in the beginning when I was trying to lose weight at a point in life, I also heard that ‘just do cardio and don’t do weightlifting’. I paid attention to that stupid advice because I did not know any better and I was not that open-minded at that time that I would question it, but slowly with time I realised it’s absolutely wrong,” said Taapsee.

According to her, it’s baseless to body shame any woman for having muscles. Like many others, Taapsee also recently fell prey to body shaming. A section of social media users trolled her for her physical transformation for ZEE5’s film ‘Rashmi Rocket’. Many described her transformation as manly.

Talking about the same, she said, “People would have drooled over my look if I had put up a bikini picture. There would be comments like ‘whatta body’, ‘so hot’. For me, the body that’s worth appreciating is the one that has been worked hard on.”

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EMRAAN HASHMI’S HORROR FILM ‘DYBBUK’S’ TEASER OUT

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MUMBAI: Makers of the horror-thriller ‘Dybbuk – The Curse Is Real’, which stars Emraan Hashmi and Nikita Dutta, have launched an intriguing teaser of the upcoming film. Written and directed by Jay K, the Amazon Original film is the official remake of the Malayalam film ‘Ezra’.

Emraan shared the mysterious teaser on Instagram and wrote, “A mysterious box, an ancient key. If you open this #Dybbuk do you know what will be set free?” It will premiere on 29 October.

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