Among other changes, the Covid-19 pandemic has given rise to numerous entrepreneurs, home-chefs and enterprising small-scale productions. On social media, almost everyone is baking bread or whipping up beautiful and professional desserts and baked goods. From baking simple homemade bread loaves to delicately layered and fabulously decorated cakes, creating food has been one of the ways people have coped with the crisis which engulfed millions across the globe.
Though many homebakers have emerged, a few have stood out in the crowd. Popularly referred to as the ‘bread-guru’, Dipesh Dutt began showcasing his artisanal sourdough baking skills in the first few months of lockdown. Soon, friends and family began asking him for recipes. While it may be easy-to-share simple recipes, the art of teaching how to bake the perfect sourdough bread which takes more than 24 hours to come out right, was decidedly a tough task.
However, Dipesh readily took on this task and began teaching a few friends. In order to teach digitally, videos had to be created, photos had to be uploaded, and soon these were going viral on social media. This led to tons of people reaching out to Dipesh, requesting him to conduct classes on making these professional loaves of sourdough bread. The classes soon transformed into the concept of EnthuBakers. Subsequently, while on a photography assignment at a large cloud kitchen, Dipesh met Rajat Dogra, owner of Epicurean Hospitality Services Pvt Ltd. Seeing the talented Dipesh at work and convinced of the tremendous business opportunity his venture provided, Rajat offered to partner with Dipesh. They turned to the planning table to understand the economics of the business and what it takes to bake artisanal breads at scale while keeping the production cost effective.
Once they had figured things out, ‘The EnthuBakers Boutique Studio’ was born. Epicurean Hospitality Services Pvt Ltd has made a name for itself as a leading food production, catering and hospitality management company, in the last few years. It has worked for several large clients across the country like the Auto Expo, American Express, United Nations, World Health Organisation, Ernst &Young, Indo-German Chamber of Commerce, Toyota and Jindal Organisation to name a few.
Once ‘The EnthuBakers Boutique Studio’ opened its doors, the popularity of the business surged tremendously. Through the use of various social media channels, they attracted a large and dedicated clientele consisting of people who wanted to recreate the tempting rustic and aesthetic feeling of the sourdough bread, as well as taste the original masterpieces through the subscription services. ‘The EnthuBakers’ conduct regular sourdough baking classes.
Additionally, they offer two distinctive subscription models for people living in Delhi-NCR. These models include the ‘Value Plus Subscription’ and the ‘Premium Plus Subscription’. Both subscriptions allow you to order two sourdough loaves a week from various categories of sourdough bread at an affordable package price, thus allowing you to enjoy artisanal and fresh breads at home. In addition to sourdough, the EnthuBakers Studio also offers multigrain breads; honey, wheat and oat variants; ragi-based sourdough; semolina-based sourdough; as well as sourdough breadsticks, crackers and burger buns.
The popularity of their products and subscription services may be chalked down to the various health benefits of sourdough bread; which is more nutritious because of its unique fermentation process; has the medicinal benefits of Lactic Acid Bacteria that produces beneficial compounds to stimulate immune responses in the gut; controls blood sugar levels and improves insulin sensitivity; is easier to digest because of the probiotic content of the brewer’s yeast; and improves gluten tolerance for individuals sensitive to gluten.
So, what are you waiting for? Sign up for the EnthuBakers’ subscription today, which will allow you to enjoy the delicious sourdough breads as well as a truly memorable experience!
The writer is a lawyer who pens lifestyle articles on her successful blog www.nooranandchawla. com. She can be found on Instagram @nooranandchawla.
