With India poised to become the growth engine of the world, empowering India’s women and improving their participation in entrepreneurship has taken centre stage. Women across diverse industry sectors are showcasing their abilities, spearheading transformative change, and emerging as catalysts of empowerment and innovation.From leading tech start-ups to establishing empires in industries historically dominated by men, women are building an enduring legacy in business.
A significant factor that is fuelling women’s entrepreneurship in India is the impact of digital technology in overcoming age old battles that limit female participation in the economy.
An important catalyst is the innovative use of technology & digital tools through e-learning platforms to equip women with the skills they need to succeed in business. Platforms are overcoming conventional limitations of geographical scale through app based learning, limitations of variability in available time for learning by using pre-recorded content that can be viewed anytime & anywhere, limitations in providing high quality education through interactive video content created by experts, amongst many other innovations – significantly improving the access to high-quality education. Women can now follow their entrepreneurial dreams on their own terms, even as they encounter barriers in education.
Promoting Women Entrepreneurship in India
A significant part of the country’s female population, approximately 34 million educated women, remain economically dependent, especially homemakers and young students from Tier 2 and Tier 3 cities.
Entrepreneurship has proven to be an option of limitless opportunity for women balancing personal and professional aspects of life. This motivation for women to set up businesses is not only about financial independence, being self-sufficient and having the freedom to manage financial resources, but also about changing the financial landscape of the countryand challenging traditional gender roles.
For Indian women,in many cases, the goal is to reinforce theirown identity and accomplish goals while becoming financially independent. Here, re-skilling and up-skilling through online learning apps have become a game changer. By making skill development affordable and accessible from the comfort of their homes, platforms are enabling women to fulfil their aspirations without disrupting their daily routine.
Empowering women through technology
The digital revolution in skilling uses technology to empower women. One such platformis Hunar Online Courses. By breaking down physical barriers and providing accessible, personalised learning experiences for every Indian woman, Hunar not only shapes the destinies of individuals but also contributes to a more inclusive and prosperous society.
Digital skilling platforms typically also amass, collect and analyse customer behaviour and use these data points to personalise the learning experience for individuals. The data-driven approach results in better user engagement, higher conversion rates, better learning efficiency and measurable individual progress.
Online learning platformsalso provide the unique opportunity of a supportive community and convenient communication structures through WhatsApp, Video Calling apps amongst others. In a landscape where mentorship and peer support can play a key role in business success, these digital channels become channels of collaboration, information exchange and validation.
Building a Supportive Ecosystem
The most significant contribution a woman entrepreneur can make to the business community is through sharing her knowledge and expertise. In the business world, where strategies are frequently confidential, decision-making transparency becomes a powerful tool that inspires and benefits society. Taking on mentorship responsibilities, networking with other businesses and actively participating in women’s empowerment associations are all good ways to create a supportive community.
It is also critical to havesupportive laws and a strong infrastructure to benefit women. Realising the crucial role these components play is necessary to create an atmosphere that supports women entrepreneurs. By supporting these programmes, we contribute to the advancement of gender equality and create the groundwork for women’s long-term success in business.
The role of digital skill development platforms in nurturing women and entrepreneurship is becoming increasingly important. These platforms provide a path to financial independence, self-expression, and a mutually supportive network. The digital revolution in skills development is not only changing the lives of individual women, but also contributing to the society.
The author is Founder and CEO at Hunar Online Course.