In an exclusive conversation with NewsX as part of NewsX India A-List, Praveen Singhal, co-founder and director of BeatMySugar, spoke about his venture which is a one-stop platform for pre-diabetic and diabetic patients. BeatMySugar is a tech-powered, comprehensive, and unique platform that focuses on making best-in-class diabetes care effortless, affordable, and easily accessible to everyone. Speaking about the ethos of the company, Praveen Singhal said, “BeatMySugar is a platform for people with diabetes with an intent to be true partners in life. So the ethos driving the corporate culture is in sync with it and our ethos are collaborative, transparent, progressive, and integrity. We believe in growing along with all our stakeholders and delivering the best solutions to our customers using the progressive tools and technologies available in the area of healthcare.”
Talking about how the platform is inclusive for its customers, Singhal stated, “There are three main pillars of BeatMySugar: education, product, and service. In education, we have very exclusively self-curated content from various key opinion leaders and our internal medical affairs team to disseminate the right information and knowledge to diabetic people. Along with that, we have come up with a diabetes education programme co-authored by leading diabetologists of national and international repute to help people understand the basics of diabetes so that they can start self-monitoring. On the product side, whatever a person with diabetes needs, such as food, supplements, books, medicines, and devices, we make it available to them. The core of BeatMySugar services is to help them manage their lifestyle in terms of doctor’s consultation, diet, fitness plans, lab services and fulfilling their other requirements. That’s why we call it an inclusive model for diabetic people.”
Speaking about the idea of starting a one-stop platform for people with diabetes, he said, “It came from within the families of co-founders with two of them being diabetic. Shaurya was diagnosed with type II diabetes at the age of 12 and Atul had type II diabetes for over two decades. Having understood the pain and the trouble they had in finding all the requirements in one place, led to the thought of creating a one-stop platform. After that, we found that though India is becoming the world capital of diabetes, awareness, and the right information about the same is completely missing. That’s when we came up with the concept of BeatMySugar.”
Sharing the offers and the benefits that BeatMySugar provides to its customers and how can it serve those who have diabetes, Singhal elaborated, “The help is in the form of complete care and that is what we intend to provide. It is driven by our concept which is in the DNA of our company and that is: Educate, empathise, engage, and evolve. With this, we are there to take care of all the requirements and be the true partners to our customers in their journey with diabetes.”
Talking about the reluctance and the fear in the minds of those having the disease, he shed some light upon the transparency of the company and gaining the trust of the customers, ”Our ethos of transparency and integrity drive people’s trust and that gets reflected in the results we have had so far. At present, we have over 35% orders from our customers. This also gets accelerated as this is one place where they get all the right information. The doctors that are associated with us and the available content is a way of helping them get the right information about diabetes,” he said.
Speaking about the common queries, Singhal underlined, ”The major query that we get is surprisingly from various brands and vendors wherein they are showing interest to collaborate with us and asking how they can do so or how their products can be onboarded with BeatMySugar. It is very interesting and motivating for us as it shows the kind of traction and visibility this platform has already built.”