Designer and Entrepreneur, Charu Parashar is all set to take over the Luxury Bridal Couture segment, specifically targeted towards Intimate Weddings, with the launch of her new store at Mehrauli, New Delhi. Known as a new-generation designer, Charu Parashar is constantly motivated towards taking exotic craftsmanship and ancient printing techniques to the highest levels of luxury. The brand exudes a sense of romantic-sexy sophistication empowering the modern woman, which is desired by today’s brides-to-be. Charu Parashar’s new collection, Niloufer is a part of the Festive Edit and is also going to be showcased in the new store. With Niloufer, the designer takes you on a nostalgic journey of style, beauty and fashion deriving the inspiration from the last princesses of the Ottoman Empire, Princess Begum Sahiba Niloufer Khanum Sultana of Hyderabad, who pushed boundaries with her sense of style and challenged the traditional norms for women, encouraging them to follow their heart. Speaking on the occasion, Charu Parashar said, “After capturing the world of high fashion and celebrating the completion of a 15-year long journey, I now step into the world of Luxury Bridal Couture with a line of blushing brides! Women of today need flowing hemlines playing peek-a-boo with bling and fitted forms which create magic with beauty, that exemplifies the style of the Modern Indian Bride.”