Consortium Gifts, one of Asia’s leading corporate gifting companies with over 25 years of legacy, is proud to announce its first-ever festive advertising campaign for Diwali 2024. This heartwarming campaign titled #IssDiwaliAapkeLiye is set to revolutionise the world of corporate gifting by embracing humane values and acknowledging the deeper emotional connections that fuel the spirit of festivals.
Targeting a diverse audience from ages 22 to 55 across India as well as Nepal and Singapore, the campaign emphasises the importance of inclusivity, gratitude, and mutual respect. Consortium Gifts aims to inspire a sense of unity and shared joy, not only among employees but also the wider community, in what will be a milestone Diwali celebration.
The #IssDiwaliAapkeLiye advertisement campaign showcases Consortium Gifts’ deep commitment to every individual in the workforce, regardless of position. The ad, which features Managing Director Gaurav Bhagat, tells the touching story of employees celebrating Diwali together, where a small but powerful gesture from leadership brings everyone—high and low—together in celebration.
Mr. Gaurav Bhagat, Managing Director, Consortium Gifts, said, “At Consortium Gifts, we have always believed that festivals are about more than just celebrations. They are an opportunity to reconnect with our humanity, to show gratitude, and to recognise the efforts of every individual who contributes to our success. Through this campaign, we want to highlight that no matter your role, you are a valued part of this family. #IssDiwaliAapkeLiye is a tribute to the inclusive spirit that defines who we are.”
This is the first time that Consortium Gifts has embraced the festive season with a comprehensive campaign designed to appeal to a wide range of audiences, from youth in tier 1 cities to professionals and families in tier 2 and 3 regions. The initiative taps into the emotional power of festivals, aligning with the company’s vision of making gifting not just a transaction but an expression of care and respect.
The campaign also marks a strategic shift for Consortium Gifts as they continue to build their legacy. Mr. Anubhav Pandey, Chief Strategy Officer, Consortium Gifts, said, “Festivals have always carried deep emotional significance, and our goal with this campaign is to engage with our audience at that emotional level. We’re focusing on human connections, how gifts can express gratitude, and how companies like ours play a crucial role in fostering these relationships. This campaign sets a new benchmark for us, as it’s not just about corporate gifts—it’s about spreading love, happiness, and a sense of belonging across the workforce.”
As the campaign rolls out, the company expects to generate substantial buzz across multiple platforms, including social media, digital advertisements, and traditional media outlets. This Diwali, Consortium Gifts is not just offering products—they are offering meaningful moments and lasting memories.